How to Plan Your Advertising and Maximize Your Budget

Whether internally or externally, corporate branding involves understanding brand identity and how to connect the parent brand and sub-brands to make long-lasting connections with consumers.

Users are demanding greater privacy and transparency, including choice and control, over how their personal data is used. This episode for consumers and marketers explains the origin of cookies and why a cookie-less world will impact everyone.

Programmatic ad buying is software used to buy digital advertising. Programmatic buying uses machines and algorithms to purchase display space across multiple platforms at reduced rates. We'll tell you why this is an effective use of your marketing dollars.

The most frequent questions we get are, "is my marketing agency any good" and "how do I know if it's working?" In this episode we walk you through the ins and outs of hiring a marketing agency to promote your business.

There are so many more options than marketing only on digital when you're looking to promote your business and attract more customers. In this episode, we talk about the many choices you have to sell your product or service beyond digital.

To successfully reach new customers and save money, you'll want to understand how to lay out an advertising plan. Learn all about media buying and what it means to create advertising that works and Wicked Bionic successfully plans media for our clients.

Listen to Leashes by Lori Founder Lori Lippincott talk about how her passion for dogs lead her to launch a new business in 2020. Hear Carlos and Dana share marketing and growth strategy tips with Lori on how to take her customized dog leash business to the next level!

VP, SBA Loan Specialist at City National Bank and Co-owner of Charles Jacobsen, Inc, Mark Morales is a champion for small businesses and an advocate and representative for diverse business owners in the LGBT community. Learn how Mark helps small businesses from the perspective of being a small business owner himself!

Robin Richter CEO, Wearable Imaging, a 29-year promotional products business and Best Selling author of The Golf Course Millionaire. Robin's take on how to wow your customers and use tools like playing golf to develop those key business relationships!

CEO and Co-founder CEO Success Community has over 25 years of experience working with the world's biggest advertising agencies and brands. Marianne shares the inside scoop on bringing in new business by developing strategic relationships, innovating in ways that move you past your competitors, and the importance of always learning how you can serve your clients better.