In this episode, Jakub goes into the intricacies of game economies, focusing on the concepts of spend depth and effective spend depth. He explains how these metrics are crucial for understanding player engagement and monetization strategies in games.
Through practical examples from popular games like Clash Royale and Survivor.io, he illustrates how to calculate and increase spend depth while managing content effectively.
The monologue also touches on the challenges of maintaining a balanced game economy and the importance of supporting new content with appropriate progression layers.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/3YcIfmBLZw8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Game Economies
02:58 Understanding Spend Depth and Effective Spend Depth
07:49 Calculating Spend Depth in Different Game Genres
11:35 Increasing Spend Depth: Case Study of Survivor.io
17:11 Advanced Game Economies: Honkai Star Rail and Beyond
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Spend depth represents the total money a user can spend in a game.
Effective spend depth is the specific resources needed to access end-game content.
Calculating spend depth requires understanding the game's currency and upgrade costs.
Different game genres have unique methods for calculating spend depth.
Increasing spend depth involves adding new layers of progression and content.
Content management is crucial to support new progression layers in games.
Game economies can become bloated if not managed properly.
Understanding competitor spend depth can inform your game's economy design.
Player engagement metrics are essential for balancing game economies.
The longevity of a game depends on its ability to introduce new content and challenges.
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