BRANDED podcast

Rand Fishkin’s Brutally Honest Guide to Marketing That Works

23.5.2025
0:00
40:26
15 Sekunden vorwärts
15 Sekunden vorwärts

Rand Fishkin—founder of Moz, cofounder of SparkToro, and now leading indie game studio Snackbar—joins us to talk about what it really takes to build a brand people care about.

From disrupting the SEO world to rethinking audience research, Rand shares how transparency, community, and a bit of rebellion have shaped every step of his journey.

We dig into why most marketers get audience targeting wrong, how SparkToro is fixing it, and what launching a video game has in common with startup life. Plus, Rand opens up about burnout, honesty in branding, and why Lost and Founder struck a nerve with so many entrepreneurs.


If you're in marketing, startups, or just like hearing from someone who tells it like it is—this one’s for you.

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