Search Engine Marketing Explained

You can build helpful tools as a form of marketing, here's how. Resources mentioned: GuestPostTracker.com Qualeroo Bubble or Adalo Check out this listicle with more low code or no code tools Learn more about your ad choices. Visit megaphone.fm/adchoices

ant the ultimate suite of tools to find and cold outreach any prospect? Check out these tools. Resources: Hunter.io Snov.io FindThatLead Get Prospect Lemlist GrowthHub Never Split the Difference Getting to Yes Negotiation Genius Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to get creative with Google Ads? Listen for an overview of SEM and tips and tricks to add it as an effective acquisition channel for your business. Resources Mentioned: If you want a deeper dive, check out this course. SpyFu Google Ads Audience Targeting Resource Carrie Rose Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is a don't miss rundown of how to play the SEO game by Google's rules to capture more traffic to your site. Resources: Ranking factors: Check out this article from Backlinko on the top ranking factors for 2022 Site audits: Ubbersuggest, Ahrefs, SEMrush, Moz Finding keywords: Seedkeywords, Answerthepublic, Ahrefs, Explodingtopics, Reddit, and more to find potential content and see its competitiveness towards ranking Link Building - RhinoRank, Terkle, NO-BS Marketplace to link build (DO NOT order links on Fiverr or spammy bad links), GuestPostTracker Learning SEO: Backlinko, Niel Patel Watch him on YouTube or explore the blog, and Payton Clark Smith Learn more about your ad choices. Visit megaphone.fm/adchoices

Part two on how to grow your newsletter subscriber base. Resources mentioned in the episode: Pulling emails/contacts in Google 1k Email Subscribers in 1 Week Designrr Spark Loop Viral Loops Lemlist FindThatLead QuuuPromote Duuce Learn more about your ad choices. Visit megaphone.fm/adchoices

Email allows you to own a direct relationship with your customer without relying on an unpredictable algorithm of a social platform. But how do you start—and grow—a newsletter? Here's how. Resources mentioned: Marketing Examined Ghost ConvertKit Mailchimp SendFox Drip https://duuce.com/newsletter-directory Feedly Morning Brew The Rebooting Trends Contrarian Thinking Learn more about your ad choices. Visit megaphone.fm/adchoices

What's the fastest way to scale your business? Through a network of affiliate advertisers, as we explain in this episode. Tune in and discover this comprehensive list of affiliate sites to get your program off the ground: Commission Junction ShareASale Impact Partnerize Partnerstack PepperJam Refersion FlexOffers Perform [cb] TapFilliate FirstPromoter 3West Madrivo  Advertise Purple Gen3 Marketing AddShoppers Global Wide Media Diablo Media MaxBounty Learn more about your ad choices. Visit megaphone.fm/adchoices

Targeted blogs—often called sponsored articles—are an acquisition strategy you don't want to forget about. Here's the why and how they can quickly help you scale your business and online presence.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you know what benefit will resonate with your customers? How do you effectively communicate that unique selling proposition in ads? Check out this week's episode for actionable tips on building better brand messaging and copy. Resources mentioned in the episode: Marketing Examples - Great website for studying copywriting tips. Building A Story Brand - Make your customer the hero of the story. You are the guide. 75 Resources for Writing Incredible Copy that Converts - Neil Patel is great. Go through these resources and I guarantee you will write better copy.   Consider This - Great book on writing in general. Study it.  Headline Analyzer #1 - Throw your email subject lines, blogs, headlines and more into this tool to see the emotional marketing value it holds. Higher scores tend to mean better / more effective copywriting.  Headline Analyzer #2 - ^ Hemingway App - Helpful tool to make writing more concise and reader friendly.  Copy Hackers - Check out their worksheets  Wayback Machine - Analyze past versions of popular websites. These sites have big budgets. This means they have likely spent big bucks on A/B testing and finding the right copy formula. It's okay to imitate the techniques that work.  Clearscope - Gives you content grades, readability scores, and actionable suggestions as you write your content. Check it out, but more on this after we dive into SEO.  Feel like you need a whole course on this? Check this out. Google rhyme dictionary...sometimes alliterations or rhymes work best for title offers, likely not ad copy though. Learn more about your ad choices. Visit megaphone.fm/adchoices

Not a designer but still looking to make your brand pop visually? Tune in for 7 tips on coming up with a visual identity efficiently. Links mentioned: 99.designs Use Dribbble.com Fiverr and Upwork Canva Coolers BrandCrowd Learn more about your ad choices. Visit megaphone.fm/adchoices