#160 [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon

✨  Mirela Pajazetović, Senior Director, Global Retail Expansion @ Alo Yoga ☁️ How Mirela grew Alo Yoga from 6 to 100+ stores through strategic retail expansion  ☁️ How to turn inconsistent in-store experiences into a luxury-level customer journey  ☁️ Career moves that helped her go from sales associate to global retail director  ☁️ Advice for breaking into fashion retail without following a traditional path  ☁️ The leadership traits that set you up for long-term success in retail and beyondJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Margaret Li, Senior Brand Manager @ Procter & Gamble ☁️ The difference between brand marketing and brand management ☁️ How to know if getting your MBA is the right move ☁️ Resume tips that will actually get you hired ☁️ How to stand out in competitive marketing interviews ☁️ Why you need to take ownership of your career growth Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  [REPLAY] Bonnie Wong, Senior Manager, Client Engagement @ Saint Laurent☁️  Bonnie’s career journey from Chanel, to Christian Dior, Bottega, Hermès, and Saint Laurent☁️  Defining client engagement and experiences☁️  Internship strategies for luxury fashion industry☁️  Planning and executing luxury events☁️  Career progression and networking in luxury fashion marketingJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Sara Gramling, Head of Brand + Community @ Magnolia Bakery ☁️ How Sara went from PR to leading brand partnerships ☁️ The unexpected items Magnolia has launched with other brands ☁️ Why saying no to partnerships is just as important as saying yes ☁️ What it’s really like growing your career at one brand ☁️ How to break into partnerships and stand out in interviews Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  Kate Elliott, Senior Manager, Marketing Events @ Anthropologie☁️ What it’s really like planning events at Anthropologie ☁️ How Kate turned retail and theater experience into a dream job ☁️ The behind-the-scenes magic of experiential marketing ☁️ Advice for finding your career path when it feels unclear ☁️ Why soft skills and passion matter more than your major Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  The Marketing Career Advice I’d Give My Younger Sister with Natalie Peters, Founder & CEO @Sky SocietyJoin Natalie for a special solo episode where she opens up with a real-talk career advice for anyone navigating the world of marketing in early stages.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨  [REPLAY] Event Planning at Erewhon and Beyond with Samantha Mason, Brand Marketing Manager @ Erewhon☁️  Career growth and development in experiential marketing☁️  Freelance vs. agency vs. in-house marketing☁️  Brand partnerships at Erewhon☁️  How to cultivate a community through experiential marketing☁️  Launching not one, but two side-hustles around events and community☁️  Personal branding and developing your online presenceJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Jessica Cattaneo, Head of Product Development at Boy Smells☁️ How Jessica spent 13 years growing her career at L Brands ☁️ What it takes to develop a bestselling fragrance ☁️ Behind the scenes of the Boy Smells rebrand and relaunch ☁️ How becoming a mom reshaped her perspective on career and purpose ☁️ Why trusting your gut might be the best career move you make Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Cassie Capuozzo, Head of PR and Partnerships at Nadine Merabi ☁️ How Cassie built her marketing career without a university degree ☁️ What it’s really like leading PR and influencer strategy in fashion ☁️ Why authentic content is winning over curated aesthetics ☁️ How to get noticed by fashion brands as a micro influencer ☁️ The advice Cassie gives to every young woman in marketing Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Camille Zingoni, Influencer Marketing Lead at TBWA\Chiat\Day for Nissan United☁️ How Camille transitioned from PR to social to influencer marketing ☁️ What influencer marketing looks like when you’re selling cars ☁️ Why Nissan sends creators to factories instead of beach resorts ☁️ The magic of brand alignment and long-term influencer partnerships ☁️ How trusting your gut and getting a little woo-woo can guide your careerJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co