74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year!  We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!

In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space. Listen as we discuss: What it’s like being the only female CEO in the UK sports marketing industry Levelling the playing field in women’s sports marketing How to get sports sponsorship right

We're back this week for part two of our special Media Weekly Cannes 2023 wrap, where we'll be continuing our chat with Luke Southern, CEO of Drum. In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer... Listen as we discuss: The key themes of Cannes 2023 The stand-out work from this year's festival Is Cannes still relevant?

Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza.  Listen as we discuss:   • Behind-the-scenes of the Entertainment for Music Lions jury  • How Muhammad Ali inspired a Grand Prix winner   • The watchouts for brands who want to win big in the gaming and virtual worlds  

In today's episode, we are joined by Philippa Brown, CEO of PHD Worldwide, and former jury president at the Cannes Lions International Festival of Creativity. With Cannes kicking off next week, Philippa is here to share her insights, and predictions for this year's festival. Listen as we discuss: Why the Lions are still relevant Philippa's behind-the-scenes insights A sneak peek at Omnicom's plans for the event 

In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast. Listen as we discuss: Building brands through creativity The impact of AI on advertising Whether the Cannes Lions are losing their effectiveness bite

In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance.  Listen as we discuss: How can marketers balance effectiveness with efficiency The best way to brief your agency  Her Golden Rules of Creativity

In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry.  Listen as we discuss: The huge gap in media training which led him to found the “A to Z of Media Planning” Whether there’s a crisis of creativity in the industry Tips to help marketers and media planners become more creative 

This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry. Chris Stephenson, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week. Key topics include: The complex space of Connected TV Data-driven decision making The impact of Generative AI on the industry 

What are three key questions marketers need to ask to unlock the power of teams? Find out in this week's episode, where we're joined by Charlotte May, Senior Strategy Director, PHD UK. Tune in as Charlotte tells us about her coaching business 'Your Future Space', and the importance of nailing your team vision. Listen as we discuss: Why having a team vision is just as critical as having a brand vision How marketers can build effective teams How having a team vision can impact your bottom line