380 - Walkthrough of my 15k website proposal (real world paid example)

Here's a walk through of one of my real world, paid 15k web design proposals. I walk you through what I included, how I structured it and the 3 keys I recommend that every web design proposal have.This audio is taken from a recent video I posted on my YouTube channel so I highly recommend checking out the video version if you'd like to see all the visuals!⏯️ Watch the video version hereAnd you share your thoughts, feedback and questions at the show notes for this one which will be at joshhall.co/380Quick tips:Web proposals don't need to be complex PDF brochures to be effective—they need to clearly communicate goals, deliverables, and pricing to help clients make decisions quickly.• Website proposals should focus on three key elements: goals and expected results, a simple outline of deliverables, and clear costs presented as investments• The most effective proposals are scannable documents of 2-3 pages, not 20-page brochures that overwhelm clients• Include 10-15 high-level deliverables rather than an exhaustive checklist of every task you'll perform• Separate core website development from add-on services like SEO boosts or e-commerce functionality to create clear line items• Consider your proposal's audience—often they need to share it with CEOs or boards who need to quickly understand what they're approving• Real examples of successful proposals show consistent structure across different project sizes, from $4,000 to $15,000• Payment schedules should be clearly outlined with 50% upfront for smaller projects or 30/30/40 splits for larger ones

Here's the replay from the most recent live Q&A that was held on my YouTube channel!Special offer extended to you as a podcast listener 👇Use code MAY50 to get 50% off your first month of Web Designer Pro, either for the courses or community tier. This offer expires at the end of May 2025.https://webdesignerpro.comIn this one, we covered:How to point a new site to an existing URLDesigning for web vs print vs vehicle wrapsPersonal brand vs business name – pros and consStructuring website subscription pricing modelsMonthly payment plans for web design projectsUnderstanding and using sitemaps for SEOHow to value and sell your web design businessTransitioning clients when retiring from web design50 ways to get web design clientsOnline vs in-person marketing strategiesUsing LinkedIn, Instagram, and social media for leadsHigh-converting lead magnets and freebie ideas⏯️ Watch this replay on YouTube here

Recently, my friend Shannon Mattern interviewed me on her The Profitable Web Designer podcast all about what's working well for web designers killing it in 2025.She's kindly offered to let me repurpose the whole convo for you! It's a bit of a 2-parter with part 1 being all about becoming more than just a web designer for clients, but a growth partner for bigger MRR (monthly recurring revenue)Part 2 covers more of what I went through in pivoting from selling information to selling transformation. Very parallel to web designers moving from selling a nice website design to selling a high-converting sales tool for clients. All the same lessons apply.Enjoy!

Having a ton of maintenance plan clients is awesome - especially for the recurring revenue. But with ongoing support clients come with ongoing support requests.Managing this with a dozen or so clients is pretty easy. And as we all know – not all clients ping you every month with requests. But once you get to 30, 40, 50, 100 + maintenance plan clients, you’ve got to have a system for support.That’s why I’m pumped to share this chat I had with Phil Storey, founder and CEO of Glow. This one is interesting because, not only did Phil have some solid advice for handling support requests but it was also a chance for me to learn more about his platform.I’ve been using ManageWP since 2016 and while it’s still my preferred tool for managing multiple WordPress sites, you can’t link in non-WordPress sites and there’s no native support ticketing system.That’s one of the big value-props of Glow as you can add non-WP sites and their big differentiator in the market is the native support ticketing system.We dig into all of that and more!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/378

Do you remember your first year in business as a web designer? Are you there now?One thing is common for all of us in the first year…it’s a rollercoaster of highs and lows, ups and downs, incredible days and perhaps dreadful days. But if you can survive that first year, chances are you’re going to make it.I’m so excited to bring onto the podcast Megan Fletcher who just crossed her first year official year in business and at the same time, had her biggest revenue month to date pulling in over 8k!She’s now got her sights set on a 6-figure business and has an incredible foundation to get there in year 2.In this chat, she shares all her lessons learned (both good and bad) from the first year of her business and most importantly, how she weathered a couple storms and got through the tough times.As a member of my community Web Designer Pro, I have to say these success stories are some of my favorites because I often see all the challenges, hardships and coach members when they’re in the thick of it…but I know there’s always a brighter future right ahead if they just stick with it!! And that’s exactly what Megan has done.Enjoy!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/377

Jump into Web Designer Pro™ for your first month at 50% off with code APRIL50 at webdesignerpro.com. This special offer expires at the end of April 2025, so don't miss your chance to access all courses and join our thriving community!In this Q&A session, we dive deep into what's working right now in the web design industry, answering listener questions on topics from SEO to networking strategies, CRM systems, and leveraging AI effectively in your business.• SEO fundamentals remain largely unchanged despite AI advancements with core principles of good structure and quality content still driving results• Local networking is most effective when you focus on accessing others' networks rather than directly selling to group members• CRM systems like 17hats can dramatically improve workflow efficiency through automation of proposals, contracts and client onboarding• Adding quarterly strategy calls to maintenance plans can generate significant additional revenue while strengthening client relationships• White label services require consistent value demonstration in communities rather than simply asking for work• AI is most effectively used beyond just site building – leverage it for business development, finding networking opportunities, and streamlining operations• The most successful designers focus on helping clients grow their businesses with websites as a tool rather than just delivering websites• Raising your rates regularly is essential for business sustainability, especially as your skills and results improveWatch the full replay here

Josh here popping in with a special bonus episode on my thoughts on Ai for web designers. This was taken from a recent panel discussion about Ai on the Small Business Sweet Spot podcast.For the full episode and to hear other opinions on the good and bad of Ai for small businesses in 2025, check it out at:Spotify https://open.spotify.com/episode/7ByyAcRHME1WiPNvrt0dqz?si=7c07b8e44dfe4673Apple https://podcasts.apple.com/us/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/id1728291369?i=1000704431752Blog Post https://compassdigitalstrategies.com/podcast/fight-it-or-friend-it-ai-use-for-the-solopreneur-ep57/

Web designers do a lot more than just web design…It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc…So, should we call ourselves more than just a web designer?Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays.One of the many things I learned from talking with Jacob is – if you position yourself in a way that’s right for you, you’ll watch your revenue climb, you’ll attract better clients and enjoy your work more.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/376

There’s nothing better than talking to a web designer who’s enjoying their work, loving their clients, making good money and who’s just all around thriving. And that’s why I’m pumped to share this recent convo I had with Kristin Adkins of Crash Design Co who’s found a suite niche by becoming the trusted “web designer for speakers”Kristin was on the podcast (ep 143) when she had just gone full time and I thought it was a good time to catch up because now, 5 years later, she’s grown her business, nailed her niche and continues to love every minute of it. A lot of web designers get burned out, take too much on or have goals that lead to stress and growth pains but Kristin’s done it right by building a business around her lifestyle goals and mid-west pace.This was a hard one to title because we get into everything from:NichingScaling/hiringBuilding a referral networkRaising ratesSticking with Elementor (and not having shiny object syndrome)The value of sending clients “website launch packs”And so much more. But it’s all the things that have led to her having an amazing first 5 years so that’s what we get into in this one.P.S. Wouldn’t it be cool to see her website launch pack examples and process? Kristin will be doing a special guest training inside Web Designer Pro™ this summer so jump on in to connect with her!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/375

I'm doing a first for my business in 2025...sharing quarterly recaps and income reports!In this first-ever quarterly income report, we'll get into how we achieved $115,655 in revenue with over $88,000 in profit while building Web Designer Pro to $346,459 in annual recurring revenue.Highlights include:• Moving course sales pages from joshhallco to webdesignerprocom, including transferring all course reviews using Senja• Launching Web Designer HQ, a centralized directory for all SOP templates, email scripts, and resources• Creating audio versions of three courses available as private podcast feeds for Pro members• Introducing Brock, an AI agent for Web Designer Pro that helps members find resources and get coaching• Planning course revamps for DNS and SEO courses plus developing a new model site• Celebrating nearly selling out the first Web Designer Pro conference with 36 out of 40 tickets sold• Breaking down revenue streams: $85,000 from Web Designer Pro memberships, $15,000 from sponsorships, $8,186 from affiliate income• Maintaining a lean business model with just $27,600 in quarterly expenses, including team costs and taxesI definitely challenge you to look at your own business numbers quarterly, even if you don't share them publicly. Take time to celebrate your wins and analyze what's working and what's not!- Josh