Content Pillars, the process I use as a social media manager to create them.

With out complaining too much, I’m sick of seeing marketing experts teach CONTENT PILLARS INCORRECTLY 🙄. Like, if you are managing clients and doing 1:1 coaching on this you would like it to be the correct info huh?⠀⠀⠀⠀⠀⠀⠀⠀⠀I think this is WHY there is so much confusion around it. Because one ‘EXPERT’ is saying one thing and another something else.⠀⠀⠀⠀⠀⠀⠀⠀⠀SOO, let me break it down for you.Because man… if I see one more social media manager on INSTAGRAM say that your CONTENT PILLARS are educational, entertaining, inspirational + promotional - I’ll tear my hair out 🥵⠀⠀⠀⠀⠀⠀⠀⠀⠀I’m sorry but I’m over it!⠀⠀⠀⠀⠀⠀⠀⠀⠀Making it look pretty doesn’t make the information CORRECT 🙃 (currently shaking my head as I’m writing this).⠀⠀⠀⠀⠀⠀⠀⠀⠀CONTENT PILLARS are unique to YOUR PAGE.⠀⠀⠀⠀⠀⠀⠀⠀⠀They are NOT general topics, they are what support your entire strategy and are needed for you to then address what I call VALUE, CONNECTION + PROMOTIONAL content.⠀⠀⠀⠀⠀⠀⠀⠀⠀And if you are still confused, comment below + I’ll help you out.⠀⠀⠀⠀⠀⠀⠀⠀⠀P.S This is what happens what you copy other peoples content and don’t create it from own education and experience. You start teaching the WRONG information. Don’t do it ppl! If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

Canva’s brand new AI feature, Magic Studio, just launched last week… There are so many cool things that you can now do, but there are three that I want to talk about in particular. I think these will be the most useful for creating your own social media designs. My fav so far is definitely the new graphic spell checker! Thank you Canva. If you've been using it let me know what you've been loving! If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

Black Friday and Cyber Monday is slowly creeping up! So here is some information: - How to decide to be part of it - How to prep your content/ what you need to do - Structuring your content to grab attention If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

A few months ago I was chatting on my stories about Navy's sleep and how there wasn't much of it and I was really struggling to work. I was so exhausted and couldn't see the light at the end of the tunnel. Georgie slid into my DMs and gave me some really helpful advice. She was saying the further I went away from birth it would get easier and harder at the same time. Easier for me to find myself and be able to work and function, I would find more of my groove with Navy but at the same time she is changing so quickly. The key word for me throughout all of this has been surrender and bringing myself back to how while some things may be hard, they aren't permanent. A few months on and we are getting some more sleep! And I can function a little more. I'm excited for Georgie to share some of her story and advice with you too. If you are a mama with your own business or want to start one, you will love this episode. Follow Georgie here: https://www.instagram.com/the_womens_collective/ If you liked this episode of have any questions please reach out and let me know! --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

The last 6 months have redefined the word surrender for me.Not just to motherhood but to business.Even with a plan and preparation things change.So much happened that took me and the biz completely off-guard and when things like this happen it can be hard to see why and trust it.Downsizing had to happen.I know I wouldn't have been able to manage mentally or physically if we were growing at the rate we had been going for the last two years.It had to happen though.To be more present in both mum life and my work.While it was hard, I know that getting through it has made both be and my business stronger.It forced me to level up.It forced me to be more particular with my clients and more precious with my time. If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

Chelsea is a mum of 2 beautiful boys and owner of The Business Edit. She was one of the first people that did my Instagram for Business Course over 3 years ago and since she created an amazing business herself, offering marketing and biz support to others. We had a lovely chat about juggling business and mum life, some of the struggles and she also shared some great tips with us! Follow Chelsea: https://www.instagram.com/thebusinessedit.co/ If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

I asked what you want to hear and one of the topics was motherhood, there is so much that can be discussed. I can't believe I have a 6 month old daughter 🥹! For me motherhood is something that I didn't know how much it was missing from my life until Navy was born - my heart completely cracked open. My journey - 6 months into it, its been the most incredible chapter of life - where do I start? The beginning?  If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

AI is blowing UP 💥; it’s kind of scary what it can do, don’t you think? I can literary hear my parents thinking the same thing about the invention of the internet 🤭Many people fear it will replace jobs, even I’ve started to question what’s real anymore… but what if instead of fearing it we embraced it to be better and more effective? Could this even be possible?When Photoshop first came out it was feared by photographers + artists - but it became a tool used by industry experts to improve the quality of their work! BUT NEVER TO REPLACE THEM 👌🏼So how can it assist you? The first thing is knowing what to say or ask. Knowing what to ask can be tricky, so let’s break it down!Remember, the key to effective communication is clarity, YES, even with AI 😅FOR EXAMPLE👉🏾Instead of asking“Suggest some creative marketing strategies for my online store.”✅ Ask this instead“I run an online store that sells handmade, eco-friendly skincare products. Our target audience is primarily women aged 18-35 who are interested in sustainable living. We’ve seen success with Instagram and Pinterest, but our email marketing seems to be falling flat. Can you suggest some creative marketing strategies to improve our email engagement and also attract more customers through social media?”In this case, you’ve provided context about your business, identified your target audience, and explained where you’re currently seeing success and where you’re facing challenges.This allows the AI to generate more relevant and effective advice.When you’re clear and detailed, AI can be an invaluable tool for your business growth. Have you been using it?PLEASE NOTE that it should never be used to replace your work. Nothing will compare to your own genius and creativity.The data on there is also only until Sep 2021, so keep this in mind when chatting away. --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

So unless you’ve been living under a rock for two weeks you probably would have heard about Instagram’s new Twitter-inspired app, Threads…  Now that I’ve been playing around with it for a while, here are my thoughts.   Let’s start with what it is for those who might not know. It’s pretty much exactly the same as Twitter. If there’s anything Instagram is known for, it’s copying other apps.    Stories = Snapchat IGTV = YouTube Reels = TikTok  And now Threads = Twitter   There’s a lot of chatter about how people think it will fade as quickly as Clubhouse or BeReal, but here’s the thing, Instagram takes the best parts of the apps that are successful.   Recently the vibe on Twitter has changed (since Elon bought it). There’s been lots of change and people aren’t happy about it.    And I think that’s the reason so many people - 30 million people in the first 48 hours - took to Threads. The platform promotes kindness and community. It has really stripped everything back and is almost like OG Instagram in a way.    If you’re mean or a bully in any way you can have your account deactivated. I have actually already seen this happen to people. It’s really different to what we have seen on almost every other platform.    The key features 👉🏼 You can post up to 500 characters (longer than the 280 on Twitter) 👉🏼 You can add links to your posts  👉🏼 Hashtags don’t work (still to come) 👉🏼 You can’t flick between different Threads accounts like you can on Instagram  👉🏼 It is connected to your Instagram account, so you’re not creating a new account 👉🏼 You can have a public or private account  👉🏼 You can post videos up to 5 minutes long, gifs, and photos --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message

Hey there, I'm back and kicking off with my birth story and my journey juggling business with a newborn. So much has happened in the last 3.5 months, it's been a wild ride to say the least. I thought this would be the perfect episode to come back with. If you liked today’s podcast episode we would be so grateful if you would leave us a review on iTunes. When you do take a screenshot and DM it to Ela and she will send you my HOW TO CREATE CONTENT GUIDE as a little thank you! Ela Mazur Creative: https://www.elamazurcreative.com/ GET IN TOUCH: [email protected] Youtube: https://www.youtube.com/channel/UCRr2BhTxtLdGTTByC61sPLA?view_as=subscriber Instagram: https://www.instagram.com/elamazurcreative/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/elamazurcreative/message