#67 Mastering the First Second: Chris Erthel Discusses Hooking Attention in Meta Ads on a DTC Podcast

In this episode, Chris Erthel joins a Direct-to-Consumer podcast to break down one of the most critical moments in paid media: the first second of attention.Drawing from his experience scaling multiple DTC brands, Chris shares how top-performing Meta ads capture attention instantly, why most ads fail before they even start, and what marketers should prioritize when competing in crowded feeds. The conversation explores creative strategy, consumer psychology, and practical frameworks for building hooks that stop the scroll and drive results.Whether you are a DTC founder, performance marketer, or creative strategist, this episode offers actionable insights into crafting Meta ads that actually convert starting from the very first second.

https://www.aminazamani.com/Welcome to this episode of The Happiness Podcast! In this installment, our host Chris Erthel has an insightful conversation with Amina Zamani. Together, they explore the fascinating link between the brain and our emotional states, delving into the science of inner peace and happiness.Amina shares her expertise and unique perspective on finding true happiness and fulfillment, drawing from her research and experiences in the field of neuroscience. Listeners will be inspired by her uncommon advice on how to achieve greater happiness in their lives and discover a new approach to finding inner peace.Join us as we explore the fascinating world of Behavioral Neuroscience and uncover the secrets to true happiness in this engaging episode of The Happiness Podcast with Amina Zamani.

Enjoy this special segment from Patrick Wind’s podcast featuring Chris Erthel, where they dive deep into what happiness really means in today’s fast-paced world. Chris shares personal insights on joy, everyday fulfillment, and why the small things often matter most.A thoughtful and inspiring conversation on living a happier, more intentional life.

Omnisend Website:  https://www.omnisend.comChris Discount Link: https://www.omnisend.com/chris-erthelBend Stretching App: https://bend.com/In this episode of the Happiness Podcast with Chris Erthel, Chris sits down with Rytis Lauris, CEO and co-founder of Omnisend, to explore what it means to build a business that supports happiness both in its customers and its people. They dive into leadership, team culture, purpose-driven growth, and how technology can serve meaning, not just metrics.Whether you’re an entrepreneur, a leader at a growing company, or someone curious about how work and happiness intersect, this episode offers actionable insight and inspiring stories. Tune in to hear how Rytis and Chris unpack what it takes to build something successful and fulfilling.

Lisa Margulies, Author of Loving DisruptionHer Website and contact details are on the page: https://www.empoweredi.com/🌺 HO‘O PONO PONO & FORGIVENESS AS LIBERATIONTO OTHERS:I am sorry I asked you at soul to be my bad guy.Please forgive me, as I needed a teacher in this way.I love you for being willing to endure whatever suffering you needed to endure to hold the role my soulneeded you to play.Thank you for the sacrifice.I release us both as I have received the message/lesson of _____________ in full.TO MYSELF:I love you, younger version of myself.I am sorry for the growing pains we are experiencing.I forgive myself for being naïve and unaware, such that we (younger/older version) are experiencing thegrowing pains of learning ______________.I love you/us for being smart, worthy, and courageous to learn and grow.Thank you for caring enough to keep us growing and expanding, which is our birthright.I release us to the next level of exploration and growth with more ease and grace, and the pure‐hearteddesire to embrace growth with less resistance and therefore less suffering.Host Chris Erthel sits down with Lisa Margulies, co-author of Loving Disruption, to explore how profound pain can become the catalyst for spiritual awakening. Lisa shares the story of her near-death experience, a journey that reshaped her understanding of love, death, and purpose, and how it inspired her transformative 40-day healing practice.Together, Chris and Lisa dive into powerful concepts like Ho‘oponopono forgiveness, the “Gap Within the Gap”, and the shift from the Drama Triangle to the Creator Coach Challenger model. They discuss how to challenge with love, heal without rescuing, and live from a place of wholeness and peace.

In this episode of The Happiness Podcast, meet Cady Hannah, a beacon of self-love wisdom and founder of the acclaimed Happiness by Cady Podcast. Known for her transformative insights and strategies, Cady joins Chris for a discussion that could fundamentally change your perspective on happiness.She unravels the profound impact of self-love on personal happiness and outlines practical ways to overcome the challenges of nurturing self-love. This conversation is not just inspiring, but also a tool kit to help you pave your own path towards increased self-love and happiness.Immerse yourself in Cady's wisdom, and let her guidance illuminate your journey towards mastering self-love.Happiness By Cady Podcast: https://open.spotify.com/show/4ZmP1mwWQ6QXTNe6hF2Cvo?si=e47353b228244a01Cady Hannah's Social Media: https://www.instagram.com/happinessbycady/

In this episode of The Happiness Podcast, host Chris Erthel sits down with Facebook marketing expert and Forbes 30 under 30 winner Patrick Wind to discuss the practice of rebirthing and its role in personal growth and well-being. They delve into the power of breath to transform and heal, and Patrick shares valuable insights and techniques for using rebirthing breathwork to cultivate happiness and inner peace. Don't miss this enlightening episode of The Happiness Podcast with Patrick Wind, a must-listen for anyone interested in exploring the intersection of breath and well-being.More about this podcast: Are you interested in learning and do you ever wonder what it takes to live a happy and fulfilled life? In this podcast, we are diving deep into the happiness habits of our amazing guests. They will share their wisdom on es, andHappiness doesn't happen by chance, but because we take specific actions in our lives to create it. Hence, the most important decision in life is to be happy and in a good mood, and it can be learned. Stay tuned for this journey together! To learn more, go to: chriserthel.com/happiness/

Embark on an inspiring journey with host Chris Erthel in this episode of "The Inner Peace Podcast" featuring serial entrepreneur and Forbes 30 under 30, Vasilij Brandt. Discover the transformative power of positivity as they explore meditation, breathwork, and Vasilij's insights on building successful businesses with innovative branding. Uncover the motivations behind Vasilij's entrepreneurial drive and commitment to rebranding, gaining valuable perspectives on success, resilience, and the transformative impact of facing challenges. This episode goes beyond business, offering a holistic view of entrepreneurship, mindfulness, and the pursuit of inner peace for listeners on the path to personal and professional excellence.

🎙 Nick Shackelford, an entrepreneurial powerhouse with four successful businesses, sits down with host Chris Erthel to unravel the secrets of effective time management without compromising on happiness. As he shares unconventional wisdom and insights into the future of marketing, get a firsthand look into his newest venture: a mushroom-infused drink. Explore the world of microdosing mushrooms, understand the passions that drive Nick, and uncover how he strikes a balance between a bustling career and personal contentment. This episode offers a unique blend of practical strategies and profound reflections.https://www.instagram.com/iamnickshackelford/ https://www.structured.agency/ https://konstantkreative.com/ https://linktr.ee/geekex https://www.drinkbrez.com/ https://www.wearelucyd.com/

To see the speeches we talked about here visit chriserthel.com/speeches 💛🎥