Top-of-Funnel Strategies: Audience Targeting for New Businesses

Ever wonder how to juggle client requests, keep them in the loop, and tackle those tough conversations? Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share her proven system for digital marketing and Google Ads client management. Learn how to establish firm boundaries without sacrificing responsiveness, leverage powerful tools for transparent campaign updates, and confidently navigate tough discussions about budget adjustments or strategic changes when results aren't aligning. Watch this video now.Connect with Tressy on LinkedIn: &nbsp;&nbsp;/&nbsp;tressy-dsouza-81964784&nbsp;&nbsp;Connect with Bryan on LinkedIn: &nbsp;&nbsp;/&nbsp;brcaranto&nbsp;&nbsp; Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients &amp; Master Communication Cadence: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Client&nbsp;Management&nbsp;Tips:&nbsp;How&nbsp;to&nbsp;Win&nbsp;Back&nbsp;...&nbsp;&nbsp; 🚀 Client Management Basics: Onboarding Clients &amp; Setting Expectations For Success: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Client&nbsp;Management&nbsp;Basics:&nbsp;Onboarding&nbsp;Cli...&nbsp;&nbsp; ✅ To-Dos on Your First Call With a New Client: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;To-Dos&nbsp;on&nbsp;Your&nbsp;First&nbsp;Call&nbsp;With&nbsp;a&nbsp;New&nbsp;Client&nbsp;&nbsp;🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: &nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...

With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,000 to $2,000). Watch this video now.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Quick&nbsp;Guide&nbsp;on&nbsp;the&nbsp;Meta&nbsp;Ads&nbsp;L0,&nbsp;L1,&nbsp;L2,&nbsp;...&nbsp;&nbsp;Related videos:💰 Top of Funnel Strategies: Audience Targeting for New Businesses: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Top-of-Funnel&nbsp;Strategies:&nbsp;Audience&nbsp;Targe...&nbsp;&nbsp; 💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, &amp; Key Metrics: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Master&nbsp;Your&nbsp;Marketing&nbsp;Funnel:&nbsp;Budget&nbsp;All...&nbsp;&nbsp; ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;The&nbsp;Best&nbsp;Way&nbsp;to&nbsp;Track&nbsp;Shopify&nbsp;Sales&nbsp;for&nbsp;...&nbsp;&nbsp; 💰 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Boost&nbsp;ROI:&nbsp;Using&nbsp;KPIs&nbsp;to&nbsp;Diagnose&nbsp;Meta&nbsp;&amp;...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

Starting a new business is exciting, but getting your first customers can be tough. In this quick video, our Meta Ads Manager, Jonathan Paquin, will explain how to reach new people, what kind of ads to show those who already know you, and the best ways to build your audience from scratch to turn viewers into loyal customers.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Quick&nbsp;Guide&nbsp;on&nbsp;the&nbsp;Meta&nbsp;Ads&nbsp;L0,&nbsp;L1,&nbsp;L2,&nbsp;...&nbsp;&nbsp; Related videos:💰 Master Your Marketing Funnel: Budget Allocation, L2/L3 Link, &amp; Key Metrics: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Master&nbsp;Your&nbsp;Marketing&nbsp;Funnel:&nbsp;Budget&nbsp;All...&nbsp;&nbsp; ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;The&nbsp;Best&nbsp;Way&nbsp;to&nbsp;Track&nbsp;Shopify&nbsp;Sales&nbsp;for&nbsp;...&nbsp;&nbsp; 💰 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Boost&nbsp;ROI:&nbsp;Using&nbsp;KPIs&nbsp;to&nbsp;Diagnose&nbsp;Meta&nbsp;&amp;...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: <a...

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Quick&nbsp;Guide&nbsp;on&nbsp;the&nbsp;Meta&nbsp;Ads&nbsp;L0,&nbsp;L1,&nbsp;L2,&nbsp;...&nbsp;&nbsp; Related videos: 🧐 Using the Same Meta Pixel for Different Ad Accounts: &nbsp;&nbsp;&nbsp;•&nbsp;🧐&nbsp;Using&nbsp;the&nbsp;Same&nbsp;Meta&nbsp;Pixel&nbsp;for&nbsp;Different&nbsp;...&nbsp;&nbsp; 🧐 Meta Ads Optimization: Should You Enable Advantage+ Custom Audience? &nbsp;&nbsp;&nbsp;•&nbsp;🧐&nbsp;Meta&nbsp;Ads&nbsp;Optimization:&nbsp;Should&nbsp;You&nbsp;Enable...&nbsp;&nbsp; ✅ The Best Way to Track Shopify Sales for Meta Ads and Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;The&nbsp;Best&nbsp;Way&nbsp;to&nbsp;Track&nbsp;Shopify&nbsp;Sales&nbsp;for&nbsp;...&nbsp;&nbsp; 💰 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Boost&nbsp;ROI:&nbsp;Using&nbsp;KPIs&nbsp;to&nbsp;Diagnose&nbsp;Meta&nbsp;&amp;...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

Watch this video as John Moran with Dean Largaespada analyzes an account with a low-performing search term. John also shares how to analyze your Google Ads performance without relying solely on what you see on your Google Ads account. With his approach, you might be surprised that some underperforming campaigns are doing better than they appear.Connect with our Google Ads experts here:John Moran: &nbsp;&nbsp;/&nbsp;johnmorangads&nbsp;&nbsp;Dean Largaespada: &nbsp;&nbsp;/&nbsp;deanlargaespada&nbsp;&nbsp;Melissa Nodding: &nbsp;&nbsp;/&nbsp;melissanodding&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

Struggling with Google Ads performance? In this client case study, our Google Ads and Meta Ads experts, Nick Ewing, Glen Wilson, and Melissa Nodding, break down how to use KPIs to spot what's going wrong—from high CPAs to low ROAS. Watch as the team analyzes through real metrics, and the exact fixes they recommend, like performance creative, better email marketing, and landing page optimization to reduce customer acquisition costs and scale the account.Related videos:💰 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Boost&nbsp;ROI:&nbsp;Using&nbsp;KPIs&nbsp;to&nbsp;Diagnose&nbsp;M...&nbsp;&nbsp;💣 Free Media Efficiency Ratio (MER) Tracker Sheet: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Free&nbsp;Media&nbsp;Efficiency&nbsp;Ratio&nbsp;(MER)&nbsp;T...&nbsp;&nbsp;💣 The Key Performance Indicators (KPIs) You Should Share to Clients: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;The&nbsp;Key&nbsp;Performance&nbsp;Indicators&nbsp;(KPI...&nbsp;&nbsp; 📊 The KPI For Measuring Brand Lift: &nbsp;&nbsp;&nbsp;•&nbsp;📊&nbsp;The&nbsp;KPI&nbsp;For&nbsp;Measuring&nbsp;Brand&nbsp;Lift&nbsp;&nbsp; 📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: &nbsp;&nbsp;&nbsp;•&nbsp;📊&nbsp;The&nbsp;Most&nbsp;Important&nbsp;Marketing&nbsp;KPI&nbsp;Yo...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbDRRb2lwMTFYem1ITmFCUzY5MXdoaFBnUFpmd3xBQ3Jtc0tuOXFMWDJ3ZTkyNjdQR3pxMTlvM3VXeEZ5aGVqdVdRTk1YRUpnZ01ZQ3ZfQUxKdXpsc2oyNFR3ODczWXkwY2p3VXdKTkVZd2pPMU05V0VKQmVsVmROTmVKWXlDYy1hYVhCZ0hvbm9Hcm4zVE5MRDd5NA&amp;q=https%3A%2F%2Fsol8.com%2Fbook%2F&amp;v=9htKRhkNZng" rel="noopener noreferrer"...

Discover how custom labels work in Google Ads. Our Account Manager, Tressy Dsouza, talks about how long custom labels take to activate, how to use multiple labels for advanced product segmentation, and what happens if your product titles change. She also highlights the best practices for setting up dynamic feed rules that automatically adjust as your product data evolves.Our Marketing Director, Bryan Caranto, asks our Google Ads experts your questions! So don't hesitate to type away in the comment section below.Connect with Tressy on LinkedIn: &nbsp;&nbsp;/&nbsp;tressy-dsouza-81964784&nbsp;&nbsp;Related video :🔥 How to Create Custom Labels Using Google Merchant Center: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;How&nbsp;to&nbsp;Create&nbsp;Custom&nbsp;Labels&nbsp;Using&nbsp;G...&nbsp;&nbsp;0:00 Intro0:18 Custom Labels in Google Ads Activation Time, Using Multiples &amp; What If Product Titles Change1:52 How to use multiple custom labels2:51 What happens to my custom labels if my product titles change?👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

Struggling with ad performance on Meta or Google Ads? Learn to use Key Performance Indicators (KPIs) to diagnose and solve ad account issues. In this video, our Meta Ads Manager, Nick Ewing, breaks down two practical models that aim to optimize budget allocation, improve CPA, and hit your revenue goals. Watch this video now.Related videos:💣 Free Media Efficiency Ratio (MER) Tracker Sheet: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Free&nbsp;Media&nbsp;Efficiency&nbsp;Ratio&nbsp;(MER)&nbsp;T...&nbsp;&nbsp;💣 The Key Performance Indicators (KPIs) You Should Share to Clients: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;The&nbsp;Key&nbsp;Performance&nbsp;Indicators&nbsp;(KPI...&nbsp;&nbsp; 📊 The KPI For Measuring Brand Lift: &nbsp;&nbsp;&nbsp;•&nbsp;📊&nbsp;The&nbsp;KPI&nbsp;For&nbsp;Measuring&nbsp;Brand&nbsp;Lift&nbsp;&nbsp; 📊 The Most Important Marketing KPI You’re Not Measuring: Cost Per Content: &nbsp;&nbsp;&nbsp;•&nbsp;📊&nbsp;The&nbsp;Most&nbsp;Important&nbsp;Marketing&nbsp;KPI&nbsp;Yo...&nbsp;&nbsp; 0:00 Intro0:18 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro1:45 Version 1: Calculating ad spend based on set Average Order Value (AOV) and Cost Per Acquisition (CPA)3:13 Version 2: Works from a set budget to determine the cost distribution needed to meet revenue goals6:26 Solving AOV and CAC issues👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: &nbsp;&nbsp;/&nbsp;usama-khan-mk&nbsp;&nbsp; Colby Doyle: &nbsp;&nbsp;/&nbsp;colbycdoyle&nbsp;&nbsp; Glen Wilson: &nbsp;&nbsp;/&nbsp;glenmwilson&nbsp;&nbsp; Curry, Cheese, and Vegemite: The Google Ads Aficionados videos: &nbsp;&nbsp;&nbsp;•&nbsp;Curry,&nbsp;Cheese,&nbsp;&amp;&nbsp;Vegemite:&nbsp;The&nbsp;Google...&nbsp;&nbsp;Related videos:🚀 The Future of Marketing with AI: Tools to Look Out for in 2025: &nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=Cf8SxxVwTc4" rel="noopener noreferrer"...

In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.Watch Part 1 here: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Google&nbsp;Ads&nbsp;Attribution&nbsp;Settings&nbsp;Exp...&nbsp;&nbsp; Related videos:🔥 John’s Recommended Multi-Touch Attribution Tool: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;John’s&nbsp;Recommended&nbsp;Multi-Touch&nbsp;Attr...&nbsp;&nbsp; ❌ Google Is Phasing Out 4 Attribution Models Starting This June 2023: &nbsp;&nbsp;&nbsp;•&nbsp;❌&nbsp;Google&nbsp;Is&nbsp;Phasing&nbsp;Out&nbsp;4&nbsp;Attribution...&nbsp;&nbsp; 🔥 John’s Recommended Multi-Touch Attribution Tool: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;John’s&nbsp;Recommended&nbsp;Multi-Touch&nbsp;Attr...&nbsp;&nbsp; 🚀 Unlocking Your Marketing Success: When To Invest In An Attribution Tool: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Unlocking&nbsp;Your&nbsp;Marketing&nbsp;Success:&nbsp;W...&nbsp;&nbsp; 🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;How&nbsp;to&nbsp;Solve&nbsp;the&nbsp;Google&nbsp;Ads&nbsp;Attribu...&nbsp;&nbsp; Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: &nbsp;&nbsp;/&nbsp;usama-khan-mk&nbsp;&nbsp; Colby Doyle: <a...