How to Fix Low Click-Through Rates With Your Creatives

While Meta Ads automation can be a powerful tool, you can’t always rely on it especially when you need to reach diverse audiences. Paid Social Managers Emily Hlavac and Emma Nold talk about understanding Meta Ads automation limits and how to strategically combine it with precise, human-led targeting and creative control so you can connect with diverse audiences and avoid wasting ad spend.Chapters:00:00:00 - Intro00:00:51 - Over-reliance on algorithms limits creative tailoring and marketer control.00:01:50 - An Advantage+ campaign skewed its budget to wrong audience.00:03:13 - Use Advantage+ campaigns as a supplementary, catch-all approach.00:04:05 - Create audiences based on core targets and purchasing triggers.00:05:13 - Measure bottom-of-funnel results and also creative engagement metrics.00:06:15 - Avoid audience expansion features to prevent audience cannibalization.👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to <a...

Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ad performance. They also share a case study of how a simple creative switch led to massive gains for a client.Chapters:0:00 - Introduction0:27 - Why Generic Creatives Kill Ad Performance2:49 - How to Track Creative Performance Across Platforms4:21 - How Different Age Demographics Respond to Ads7:31 - Case Study: The Power of Segmented Creatives👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/💡 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/ Solutions 8 is a global...

Stuck without an immediate solution for a client? Want to upsell additional services without sounding salesy? Or are you dealing with difficult clients who ignore your boundaries? This video is your quick client management guide for digital marketing and Google Ads! Our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, share how you can show leadership, use the PAS framework for upselling, and set communication boundaries for stronger, more profitable client relationships. Connect with Tressy on LinkedIn: &nbsp;&nbsp;/&nbsp;tressy-dsouza-81964784&nbsp;&nbsp;Connect with Bryan on LinkedIn: &nbsp;&nbsp;/&nbsp;brcaranto&nbsp;&nbsp; Chapters:0:00 Intro0:23 Mastering Client Management: Handle Tough Problems, Upsell Smart &amp; Win Over Difficult Clients2:17 Showing Leadership in Client Projects3:57 Upselling Additional Services (Without Being "Salesy")6:12 Handling Difficult Clients Who Disrespect Communication Boundaries👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: <a...

Are you making critical client management mistakes that are costing you trust and retention? In this video, our Account Manager, Tressy Dsouza, with our Marketing Director, Bryan Caranto, reveal the HUGE errors digital marketers and Google Ads agencies often make: lack of ownership, going silent, and not setting expectations about ad performance. Learn actionable strategies for communication, proactive problem-solving, and using smart tools to build unbreakable client relationships and keep them happy long term!Connect with Tressy on LinkedIn: &nbsp;&nbsp;/&nbsp;tressy-dsouza-81964784&nbsp;&nbsp;Connect with Bryan on LinkedIn: &nbsp;&nbsp;/&nbsp;brcaranto&nbsp;&nbsp; Related videos:💣 Client Management Tips: How to Win Back Unhappy Clients &amp; Master Communication Cadence: &nbsp;&nbsp;&nbsp;•&nbsp;💣&nbsp;Client&nbsp;Management&nbsp;Tips:&nbsp;How&nbsp;to&nbsp;Win&nbsp;Back&nbsp;...&nbsp;&nbsp; 🚀 Client Management Basics: Onboarding Clients &amp; Setting Expectations For Success: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Client&nbsp;Management&nbsp;Basics:&nbsp;Onboarding&nbsp;Cli...&nbsp;&nbsp; ✅ To-Dos on Your First Call With a New Client: &nbsp;&nbsp;&nbsp;•&nbsp;✅&nbsp;To-Dos&nbsp;on&nbsp;Your&nbsp;First&nbsp;Call&nbsp;With&nbsp;a&nbsp;New&nbsp;Client&nbsp;&nbsp;🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges: &nbsp;&nbsp;<a href="https://www.youtube.com/watch?v=VYIcqBHAYv4" rel="noopener noreferrer"...

Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarify the role of prospecting &amp; remarketing for lead generation accounts. Watch the video now.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Want to read the blog version of this? https://sol8.com/google-meta-ads/ Related videos:💰 Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!): https://www.youtube.com/watch?v=DsKyZU3hdRk💣 Quick Guide on the Meta Ads L0, L1, L2, &amp; L3 Approach: https://www.youtube.com/watch?v=VZW-1f5_JjY💰 Why Meta Ads Is Critical for Increasing Google Ads Success: https://www.youtube.com/watch?v=SIgASU_5Gcw💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: https://www.youtube.com/watch?v=p9hMI6-Npio👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also shares why turning off one can hurt the other, and how to use a holistic approach to accurately measure your sales across both channels.Our Marketing Director, Bryan Caranto, asks our experts your questions! So don't hesitate to type away in the comment section below. Related videos:💰 Why Meta Ads Is Critical for Increasing Google Ads Success: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Why&nbsp;Meta&nbsp;Ads&nbsp;Is&nbsp;Critical&nbsp;for&nbsp;Increasing&nbsp;...&nbsp;&nbsp; 💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend: &nbsp;&nbsp;&nbsp;•&nbsp;💸&nbsp;Meta&nbsp;Ads&nbsp;Case&nbsp;Study:&nbsp;Doubling&nbsp;ROAS&nbsp;in&nbsp;2&nbsp;...&nbsp;&nbsp; 💸 How to Run Advantage+ Shopping Campaigns for Success: &nbsp;&nbsp;&nbsp;•&nbsp;💸&nbsp;How&nbsp;to&nbsp;Run&nbsp;Advantage+&nbsp;Shopping&nbsp;Campaigns...&nbsp;&nbsp; 🔥 Measure Your Campaign Success Beyond ROAS: &nbsp;&nbsp;&nbsp;•&nbsp;🔥&nbsp;Measure&nbsp;Your&nbsp;Campaign&nbsp;Success&nbsp;Beyond&nbsp;ROAS&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: <a...

Are your Google Ads campaigns getting seen but not clicked? Paid Social Managers Emily Hlavac and Emma Nold reveal why boring, repetitive, or off-brand visuals are costing you sales. They share tips on how to create scroll-stopping ads that stand out, engage your audience, and drive clicks. Watch this video now.Related videos:🚀 How to Build Brand-Aligned Creatives That Help Scale Campaigns: &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;How&nbsp;to&nbsp;Build&nbsp;Brand-Aligned&nbsp;Creatives&nbsp;Tha...&nbsp;&nbsp;Creative Requirements for Meta Ads: &nbsp;&nbsp;&nbsp;•&nbsp;Creative&nbsp;Requirements&nbsp;for&nbsp;Meta&nbsp;Ads&nbsp;&nbsp; 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization :&nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Meta&nbsp;Ads&nbsp;Campaign&nbsp;Structure&nbsp;Part&nbsp;2:&nbsp;Crea...&nbsp;&nbsp; 🚀 Creatives and AI: The Future of Digital Marketing? &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Creatives&nbsp;and&nbsp;AI:&nbsp;The&nbsp;Future&nbsp;of&nbsp;Digital&nbsp;...&nbsp;&nbsp; 🌟 The 5 Golden Rules for Building Creative for Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;🌟&nbsp;The&nbsp;5&nbsp;Golden&nbsp;Rules&nbsp;for&nbsp;Building&nbsp;Creative...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND...

Paid Social Managers Emily Hlavac and Emma Nold reveal how to craft scroll-stopping creatives that convert! Learn how to spot-on brand consistency across all platforms (Facebook, Instagram), connecting emotionally with your audience beyond just product features, and finding your unique competitive edge to stand out. They cover optimizing for different ad placements, leveraging your core values, and why testing is your best friend in digital marketing. Related videos:Creative Requirements for Meta Ads :&nbsp;&nbsp;&nbsp;•&nbsp;Creative&nbsp;Requirements&nbsp;for&nbsp;Meta&nbsp;Ads&nbsp;&nbsp; 🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization :&nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Meta&nbsp;Ads&nbsp;Campaign&nbsp;Structure&nbsp;Part&nbsp;2:&nbsp;Crea...&nbsp;&nbsp; 🚀 Creatives and AI: The Future of Digital Marketing? &nbsp;&nbsp;&nbsp;•&nbsp;🚀&nbsp;Creatives&nbsp;and&nbsp;AI:&nbsp;The&nbsp;Future&nbsp;of&nbsp;Digital&nbsp;...&nbsp;&nbsp; 🌟 The 5 Golden Rules for Building Creative for Google Ads: &nbsp;&nbsp;&nbsp;•&nbsp;🌟&nbsp;The&nbsp;5&nbsp;Golden&nbsp;Rules&nbsp;for&nbsp;Building&nbsp;Creative...&nbsp;&nbsp; 0:00 Intro0:21 How to Build Brand-Aligned Creatives That Help Scale Campaigns5:45 Creating emotional connection in your creatives7:04 Think about competitor advantage👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: <a...

Unlock higher Google Ads conversions with the power of "message match" and ad-to-landing page relevance. In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share how message match creates a seamless user journey that boosts quality score, lowers costs, and turns clicks into customers.Related videos:💰 Copywriting Made Faster &amp; Smarter with Google Gemini Advanced: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Copywriting&nbsp;Made&nbsp;Faster&nbsp;&amp;&nbsp;Smarter&nbsp;with&nbsp;G...&nbsp;&nbsp; ✍️ Meta Ads Copywriting Guide | Part 1: &nbsp;&nbsp;&nbsp;•&nbsp;✍️&nbsp;Meta&nbsp;Ads&nbsp;Copywriting&nbsp;Guide&nbsp;|&nbsp;Part&nbsp;1&nbsp;&nbsp; ✍️ Meta Ads Copywriting Guide | Part 2: &nbsp;&nbsp;&nbsp;•&nbsp;✍️&nbsp;Meta&nbsp;Ads&nbsp;Copywriting&nbsp;Guide&nbsp;|&nbsp;Part&nbsp;2&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...

Are your Google Ads clicks costing you a fortune without conversions? Discover the mistake that’s often overlooked: a poor ad-to-landing page match! In this video, Account Manager Kayla Anderson and Paid Media Manager Amelia Lark share why this hurts your Quality Score, drains your budget, and how perfect relevance gets you more sales. Watch the video now.Related videos:💰 Copywriting Made Faster &amp; Smarter with Google Gemini Advanced: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Copywriting&nbsp;Made&nbsp;Faster&nbsp;&amp;&nbsp;Smarter&nbsp;with&nbsp;G...&nbsp;&nbsp; 💰 Top of Funnel Strategies: Audience Targeting for New Businesses: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Top-of-Funnel&nbsp;Strategies:&nbsp;Audience&nbsp;Targe...&nbsp;&nbsp; 💰 Boost ROI: Using KPIs to Diagnose Meta &amp; Google Ads Issues Like a Pro: &nbsp;&nbsp;&nbsp;•&nbsp;💰&nbsp;Boost&nbsp;ROI:&nbsp;Using&nbsp;KPIs&nbsp;to&nbsp;Diagnose&nbsp;Meta&nbsp;&amp;...&nbsp;&nbsp; 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/🧠 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 🔥 Get your FREE copy of You vs. Google: The (Very) Unauthorized Guide to Google Adshere: https://sol8.com/book/📈 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?Sign up for a FREE Growth Plan today: https://sol8.com/ap/ 👀 Want to increase your visibility and attract more new customers through Meta Ads? Go to <a...