102. Opening a Profitable Pilates Studio & Embracing The Entrepreneurship Journey Ft. Jenn Seracuse, Founder of Reform Lab

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from... - how to get new eyes on your brand - ways to ensure you're clearly communicating - numbers to keep track of to measure success & so much more. Save this episode to come back to every now and again! What I mention in the epsiode: Done for you welcome email templates Intro offer templates & text message scripts Know your numbers free courseDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too! Resources mentioned: To join the Friday Society Monthly Marketing Membership, click hereTo visit the Client Journey module, click here To watch the free course, Know Your Numbers, click hereDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry. In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement, and long-term sustainability.Brittany truly is a powerhouse and you don't want to miss the episode with this incredible business leader! Follow Brittany Driscoll on Instagram HERE!Connect with Brittany Driscoll on Intro HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]The best booking software for small businesses (solo): acuityThe best booking software for small businesses (group fitness): marianatek or momenceThe best payment software for small businesses: stripeThe best website design platform for small businesses (solo): ShowitThe best showit templates for small businesses (solo): Elizabeth McCravy (10% off with code FridaySociety), Tonic Site Shop (15% off with code FridaySociety), Christie EvensonTie it all together with Zapier (training video here)Maximize your SEO moduleDownload my small business marketing appDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!We discussed her journey on becoming a Pilates instructor, dealing with health setbacks, and going from an on-demand platform to a brick and mortar studio. She was super candid about motherhood and goals for her future.I cannot tell you how many people absolutely love Jenn. She's truly amazing in so many ways! I hope you enjoy the episode!Follow Jenn HERE!Check out Reform Lab HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey Everyone!Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships. Adam and I discussed normalizing couples therapy through community building and organic marketing strategies. We chatted about overcoming marketing challenges with a sensitive topic that isn't easily shared over social media, their story to starting a premarital couples therapy platform, affiliate relationships, and pivoting marketing strategies. If you have an online business this episode is for you! As someone who is an advocate for therapy I highly suggest listening to this one. Enjoy and share with a friend who may love this episode!Check out Ours HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

I'm going ALL IN on tough love around charging your worth as a small business today. Questions we cover in today's deep dive on small business pricing strategy: How often should I run discounts as a small business? Should I run a bring-a-friend promotion? How often should I increase my prices? What do I say in a price increase email? So much more. I want you guys to make more money because I KNOW what you're capable of when you do. I love you!! Resources mentioned: Free small business owner affirmation iPhone wallpapers Client Journey Map & WorkshopPrice Increase Bundle - member price here - I know who the members are :)Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE! For the messaging optimization training, click HERE! Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories. She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!Follow Sarah Weiss HERE!Download my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!