How Gaming Shapes the Ad Industry

Join us for the first ever Women's Edition of The Digital Distillery, held in Hamburg in February 2025, and the first Digital Distillery event of the year. We had a record number of guests on this one, each discussing the topics and issues that were presented in the panels at the event.You can connect with the guest on LinkedIn below:Yasemin Efiloglu - Volt EuropaKatja Garff - makers & breakersNatalia Hilgers - EquativFranziska Brückner - VodafoneLena Schütze - DOUGLASPatrick Stoltze - Integral Ad ScienceJulia Wittich-Sauer - GoogleKathrin Franssen - OMDAnja Jeremias - pilot AgenturgruppeKatharina Jäger - BVDWThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

Hello and welcome back to a new year full of Digital Distillery Events. Today on the show I got to sit down [Edit: Dragged in unawares] two colleagues of mine who are responsible for organising the international Digital Distillery events. One a seasoned and grizzled veteran of TDD event organisation, the other a fresh faced untested but mustard full newbie.We talk about some of the upcoming events for the year, and what it actually takes to get one of these things off the ground.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

In this conversation, Seb Royce, Climate Conscious Creative Director, shares his journey from a traditional advertising background to a focus on sustainability in marketing. He discusses the evolution of digital advertising, his awakening to the importance of sustainability, and the challenges of transitioning to a more purpose-driven mindset. Seb emphasises the need for businesses to adopt long-term thinking and the importance of making a business case for sustainability. He also introduces his new initiative, Planet Partners, aimed at bridging the gap between climate science and communication.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

TL:DR all of our content will move over to The Digital Distillery Podcast Network FeedThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

TL:DR all of our content will move over to The Digital Distillery Podcast Network FeedThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

In this episode, Phil and Nadia reflect on a busy year filled with events, cultural experiences, and personal anecdotes. From the snow of the Austrian mountains, to the drizzle of London's streets and the baking heat of Madrid, Phil and Nadia relive some of the fondest moments from a year full of exciting events.Enjoy this end of year reflection and stay tuned for a host of new announcements when we return in the new year.Happy Holidays!- Phil & NadiaThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

In this special episode of The Digital Distillery Podcast, in partnership with HORIZONT and Obsession, host and Executive Producer Nadia Koski takes you back to the stunning 2024 HORIZONT Snowmasters event in Lech Zürs, Austria. This unforgettable three-day gathering brought together top minds in tech, tourism, media and marketing for a unique mix of skiing, snowboarding, and inspiring conversations.From cozy fireside chats exploring cutting-edge campaigns to candid “Slope Talks” in the snow, the event was a perfect blend of professional insights and alpine adventure. Looking ahead, HORIZONT Snowmasters 2025 promises to be even more exciting. We’ll be coming back to you live from Lech Zürs March 27–30, 2025, with a very special Digital Distillery event on March 28th.Tune in to relive the magic from this year’s event, get inspired, and prepare for another unforgettable experience. We’ll see you on the slopes!Listen to the Women Lead Podcast Live from HORIZONT Snowmasters episode with exclusive interviews with Verena Grundel, Sara Emmerich, and Maud Schock.Connect with:Isabelle von Medinger, Company owner and managing director of Medinger Consulting AgencyJennyfer Hümmer, Manager at ANY EVER, the Audio ExpertsKim-Laura Wieland, Manager Sponsorships & Cooperations at WIRmachenDRUCKLena Schlegel, Founder & CEO at Seadster Eva-Maria Schmidt, Editor-in-chief, HORIZONTChristine Fuchs, Publishing Director, HORIZONTJewgeni Patrouchev, Senior Tourism and MICE Representative Central and Eastern Europe at PROCOLOMBIAMatthias Girlich, CEO Gravity3Learn more about the HORIZONT Snowmasters 2025 editionObsession - Germany’s Top Event AgencyDiscover Lech Zürs, Austria Discover Hotel MontanaThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

On this episode of Green About Media, we sit down with Tim Collier, UK & Northern Europe Head at Scope3.We dive into discusses the evolving landscape of sustainability in digital advertising. Tim shares insights on the industry's growing awareness of environmental challenges, the importance of collaboration, and the role of generative AI in shaping sustainable practices. W ee talk about the need for industry standards and the significance of making sustainability a core part of marketing strategies. Tim also provides advice for individuals looking to engage in sustainability efforts within their organisations.Links:Connect with Tim on LinkedinScope3 SolutionsThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

In deze aflevering van ShowCast bespreekt host Frans Staal de opkomst van gaming in de digitale advertentie-industrie en de kansen die deze groeiende markt biedt voor adverteerders. Met gasten Harry Homeijer, Jurriaan van Teunenbroek, en Florian Toen duikt Frans in de wereld van in-game advertenties, waarbij het gesprek gaat over trends, technologie, en de impact op zowel gamers als merken.This episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner

On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising. He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance. Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers.Connect with Michael on LinkedInThis episode is brought to you as always by The Digital Distillery.If you would like to get in touch with us you can head to our website or email [email protected] can follow us on:Facebook, Twitter, Instagram & LinkedInWritten, Produced & Engineered by Phil McDowellExecutive Producer: Nadia KoskiProject Leads: Dennis Kirschner