
1182 - Lead with the problem
You tell people your job title and watch their eyes glaze over.
𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: why your job title is the weakest way to introduce yourself, how to open with the problem you solve instead, and how to get a room to connect with what you do.
At a networking event, someone asks what you do. Most people answer with what they are. "I'm a solicitor." "I'm a consultant." But that leaves the other person doing all the work. They have to figure out what that means, and whether they'd ever need you. Usually they don't bother.
James shares the number one piece of advice he gave at a recent networking event. Start with the problem you solve. Ask if anyone's worried about it. Then tell them that's what you fix. Your job title can come later, or not at all. When people recognise the problem, they lean in.
𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱
How to introduce yourself at networking events
Elevator pitch examples
Answering "what do you do?"
Leading with the problem you solve
Why job titles don't sell
Networking tips for business owners
Getting buyers to connect with your offer
Sales messaging
This is episode 1182 of the Daily Sales Message podcast.
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𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀
LinkedIn → https://www.linkedin.com/in/jamesnewelluk/
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📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)
https://www.practicalsalestraining.com
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴
https://www.clearsalesmessage.com
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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.
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