S3E2: Content with Empathy with Sophy Dale

Sophy Dale is absolutely brilliant nd she's got such a warm personality! We talked all about how to create content that has empathy and connects. And Sophie is just brilliant at this.

So a little more about her Sophy Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people.

Sophy believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her.

A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, Sophy's experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.