242. The Difference Between Content People Need to Hear vs. Content That Makes People Want to Buy

In a world obsessed with "future self" visualisation and manifestation, we often forget something really important: to care for the version of us that exists TODAY. So many of us are constantly thinking about our future selves - what she’ll achieve, how she’ll show up, what she’ll create. But what about the version of you that exists right now? The one who’s navigating this season of life and business with all its challenges, needs, and realities?In this episode, we’re talking about how to balance your future vision with present self-care. Because the success you’re working toward doesn’t just depend on who you’re becoming - it depends on how well you’re taking care of yourself today.We’ll explore:Why personal development often over-prioritises future self & how that can backfireA real example from a CCBD student of balancing vision with what’s needed today to create income AND maintain well-being How to recognise when your future-self mindset is pulling you away from what actually feels safe and supportive right now3 journal prompts to reconnect with the version of you that exists todayA special AI prompt (DM me PRESENTSELF on Instagram) to help you identify exactly what your present self needsIf you’ve ever felt like you’re pushing toward success while struggling to sustain the journey, this episode is for you.Links & Resources:📩 Get the AI prompt: DM me PRESENTSELF on Instagram for a personalised journaling prompt to help you connect with and care for your current self.📬 Join the Richness Without Sacrifice™ Newsletter: get bi-weekly insights on sustainable business, AI prompts that save you hours, and content & sales strategies that actually convert. Want in? Click [Insert Link] to subscribe.💰 Get Selling Soulfully: for just $37, transform your sales process in a way that honors where you are right now🚀 Ready to build a business that grows with you? CCBD is designed to help you align your offers, content, and sales with your energy and capacity. Get on the waitlist to secure waitlist only enrolment in May 2025.

You know when you have an epic client call where they basically say, "Omg, you've changed my whole perspective in this one call"? So, naturally, you turn that into content. Because why wouldn’t you? It’s so valuable. You map out the transformation. You explain why something isn’t working. You give them the exact shift they need to make. And then… crickets. It doesn’t land the way you know it should. It’s frustrating. Maybe you’re even a little resentful—because, seriously, how is this not blowing up?!Here’s why: People don’t buy just because they understand the problem. They buy because of how they feel when they engage with your content.In this episode, we’re breaking it all down:🔥 Why turning your best insights into content doesn’t always work the way you expect🔥 The difference between content that educates vs. content that sells🔥 The biggest reason problem-aware content feels satisfying—but doesn’t convert🔥 The three-step process to create content that moves people to action🔥 How to create emotional resonance in your content so people feel seen🔥 The one shift that increased our CCBD enrollments by almost 200%🔥 A simple AI prompt to help you refine your messaging todayIf you’re ready to stop creating content that just gets engagement - and start creating content that sells - this episode is for you.Links & Resources:🎧 Listen to my episode on growth vs. nurture content📲 DM me CONTENTPROMPT on Instagram to get your AI prompt💰 Get Selling Soulfully: for just $37, transform your sales process with content your Human Design can really get behind!📩 Get bi-weekly insights in the Richness Without Sacrifice™ newsletter🚀 Join the CCBD Waitlist for next enrolment (our next cohort is September 2025 but there will be a “behind the scenes” invitation in May exclusive to the waitlist!)

Ever had a big financial win, only to have an unexpected bill wipe it out almost immediately? Because, same! This episode is for anyone who’s felt like every time money flows in, something happens to take it away - like you’re stuck at an invisible income ceiling no matter how hard you try. But what if this isn’t just about strategy? What if it’s about safety - your capacity to hold more without subconsciously shrinking, sabotaging, or finding ways to get rid of it?In this episode, I share:The personal experience that made me realise I was capping my own income (again!)Why making more money isn’t the same as holding more moneyThe hidden fears that might be keeping you stuck at an income ceilingHow generational patterns can impact your financial growth3 things I’m actively doing to expand my capacity to hold moneyJournal prompts to help you uncover your money stories and shift into overflowThis episode will help you start noticing your own patterns - not with judgment, but with curiosity - so you can finally create a new, more expansive experience with money.Links & Resources:📌 Your First Move → Get Your Free Design GuideThe Ultimate Human Design Guide for Consistent Conversions: 20+ pages of frameworks, examples & AI prompts customised to your design type - so you can attract more aligned clients and sell with ease. Take the quiz and get yours now!👉 [GET YOUR GUIDE]🚀 Want Predictable Sales? Get on the CCBD WaitlistConstantly Converting By Design: Your blueprint for consistent conversions - powered by 7 years of proven strategies, Human Design, and AI. This is the business foundation that scales with you, no matter what season you're in.Next cohort begins in September - but if you’re on the waitlist, you can start early in May!👉 [JOIN THE WAITLIST]💸 Make Sales Feel Effortless → Get Selling Soulfully ($37)Inside Selling Soulfully, you’ll get a 4-step method to create a sales system that works with your Human Design - so you can attract dream clients and hit 5-figure months without being online 24/7. Self paced, $37, results in hours - not months.👉 [GET INSTANT ACCESS]📩 The Weekly Email That’ll Change How You Do BusinessThis isn’t just another newsletter - it’s your weekly blueprint for doing business the Richness Without Sacrifice™ way. Inside, you’ll get practical strategies, AI shortcuts, and Human Design insights to help you scale with ease, work smarter (not harder), and build a business that actually fits your life.If you love my content, this is where the real conversations happen.👉 [SIGN UP FOR THE DROP]

AI might be the most unexpected tool for deepening human connection in business - but in this episode, I’m sharing exactly how it’s helped me do just that.People talk a lot about how AI saves time. Some argue it kills creativity, while others say it amplifies it. But sometimes I wonder if there’s a different conversation we can have - one that isn’t about efficiency or optimisation, but about something deeper: How can AI allow me to be even MORE in my messy humanity?If you’ve ever felt:Overwhelmed by everything on your plate and unsure what to prioritiseLike you should be more strategic, but don’t know what that actually means for youTorn between wanting visibility and craving space to retreat…this episode is for you.We’re breaking down three ways I use AI to make business easier, more intentional, and more sustainable - without losing the human element:✅ Increasing Ease: How AI helps me manage my workload, reduce decision fatigue, and stay organised without needing a huge team. Instead of constantly directing traffic or feeling like I need to be “on” all the time, AI helps me offload the mental load (and let’s be honest, the overwhelm of my to-do list!) so I can show up as a more present, thoughtful, and creative business owner. It allows me to show up as a more present, thoughtful, and creative business owner without being buried under admin and decision fatigue.✅ Increasing Strategic Clarity: How I use AI to analyse patterns, refine messaging, and make data-driven business decisions. Business can feel like a guessing game, but it doesn’t have to. Instead of getting stuck in self-doubt or overanalysing, AI gives me a clearer picture of what’s working and what’s not - so I can trust myself more and focus on what actually moves the needle. Less second-guessing myself and internalising fear/overwhelm, more intentional and precise action. ✅ Increasing Visibility: How AI has transformed the way I connect with my audience, create high-impact content, and grow my reach - without feeling like my life has become content.In the past month alone, I’ve reached 671,000 accounts, had 6,000+ interactions, and gained nearly 500 new followers - after years of my page feeling stagnant. And it wasn’t because I spent way more hours on content creation. It’s because I created more connection.AI has helped me refine my messaging to be more emotionally resonant, so my content reaches and impacts more people. Instead of just sharing strategy, AI supports me in turning my ideas into posts that deeply land - without forcing me to be online 24/7.This shift has completely changed my engagement, my audience growth, and the way I approach visibility. AI isn’t just a tool for efficiency - it’s a tool that lets me be more me. More present. More intentional. More in tune with my capacity, creativity, and emotions. And that’s exactly what we’re diving into today.Resources & Links:📩 Join the Richness Without Sacrifice™ Newsletter for weekly AI-powered business strategies📲 DM me on Instagram to share your thoughts on the episode or ask questions!

Every business move - your offers, pricing, content strategy, and boundaries - begins with a choice. And when your decision-making is off, everything downstream starts to feel harder than it should.Enter: data-driven energetics. The way you make decisions is your personal data system - your inner algorithm for business success. And in Human Design, this is called your authority.If you’ve ever second-guessed a launch, felt stuck in an offer you regretted creating, or wondered why something that ‘should’ work just isn’t landing… this episode is for you.In this episode, we explore: ✅ How your Human Design authority functions as your business’s decision-making data system ✅ Why ignoring your authority leads to misaligned offers, burnout, and feeling disconnected from your business ✅ The unique gifts of each decision-making authority (so you can leverage yours for sustainable success) ✅ How Reese Witherspoon’s book club strategy is the perfect example of being data-driven in business - and how you can apply the same logic energetically ✅ How you can apply your decision-making authority to offer creation and delivery ✅ How aligning your authority with business strategy helps you future-proof your successYour authority isn’t about guessing - it’s about creating an internal data system that tells you exactly what’s right for you, so you don’t have to force, chase, or second-guess your way to success.👇🏽 A Quick Guide to Decision-Making Authorities in Business Your Human Design authority determines how you’re meant to make aligned decisions. Here’s how it plays out in offer creation & delivery:🔹 Emotional Authority (Solar Plexus):  Clarity comes over time. Avoid making decisions in an emotional high or low. Build in time before launching an offer to ensure it still feels aligned. 🔹 Sacral Authority: Your gut knows immediately if something is right for you. If an offer doesn’t light you up, it’s not the right move. 🔹 Splenic Authority: Your first instinct is always correct. If something feels off, trust it immediately. Create a business model that allows for quick pivots and spontaneous inspiration. 🔹 Ego Authority: Your best decisions come from what feels personally worth your energy. Align your pricing with what feels valuable to you and contemplate whether a business model that requires constant availability is a good fit for you. Your ego authority works to rest! How can you work with that?🔹 Self-Projected Authority: Your truth comes through your voice. Talk through business decisions before committing so you can feel the frequency of each option. Consider this when it comes to your delivery, too. 🔹 Mental / Environmental Authority: Your best decisions come from discussing options in the right environment. Surround yourself with people and spaces that reflect back what’s right for you. 🔹 Lunar Authority (Reflectors) – You need a full lunar cycle (28 days) for big decisions. Create offers that allow for flexibility and rhythm-based working.LINKS:Join the Constantly Converting By Design Waitlist

“I don’t care about growing my audience.” I hear this all the time. But is it really true? Because when we strip away the fear, the resistance, and the stories we’ve been told about what it means to go viral - what’s left? A deep desire to have your work seen by the right people. The truth? You do want more reach. You do want to connect with more of the right people. And resisting virality might actually be keeping you stuck.In this episode, we’re diving into:Why viral content isn’t about vanity—it’s about visibility.The difference between growth content and nurture content (and why you need both).How Trial Reels can help you reach brand new audiences without overwhelming your grid.What happens when you finally let yourself be seen in a bigger way.If you’ve ever felt like your business is stuck in a bubble, this episode is going to change the way you think about growth, content, and the power of your message.Links & Resources: 💌 Join Lasting Leads (FREE 3-day training!)📲 Follow me on Instagram

“I don’t want to scale to $10K months right now. Does that mean something is wrong with me?"If you’ve ever questioned whether your business goals are “big enough” or felt pressure to structure your business a certain way, you’re not alone.Most business advice assumes you have the same energy, focus, and capacity every day. But that’s not how humans work. And if your business model wasn’t built with your actual life in mind, it’s no wonder it feels heavy.In this episode, we’re breaking down:Why your business model might be draining you (and what to do instead)The myth of the “perfect” product suiteHow to design a business that actually supports your capacityIf something feels off in your business, this episode will help you spot what’s not working - so you can build a business that feels lighter, more spacious, and more you.Links:Join the CCBD WaitlistFollow me on Instagram

You don't work for anyone else anymore. You created this freedom for yourself. So why do you sometimes feel like you're resenting your business? Why does taking a day off fill you with guilt instead of relief? Why does "showing up consistently" feel more like a prison than the path to freedom?If you've ever felt trapped by the pressure to show up every single day... if you've ever wondered why running your business feels heavier than your 9-5 ever did... if you've ever thought "I love what I do, but I don't love doing it like THIS" - this episode is for you.Drawing from my own journey (including the wake-up call that changed everything) and real stories from my clients, I'm pulling back the curtain on why traditional "consistency" advice is keeping you stuck and burning you out. More importantly, I'm sharing exactly how to build a business that adapts to you - not the other way around.In this episode, I cover:Why feeling like you can't step away from your business (even when you desperately need to) isn't your faultHow to stop feeling trapped between honouring your wellbeing and making moneyThe one question that transformed my relationship with my businessIf you've been feeling like your business owns you (instead of the other way around), this episode will show you exactly how to change that.LINKS:Join the CCBD WaitlistFollow me on Instagram

In this comprehensive guide to Human Design's energy centers, we explore how each center influences your business decisions, client relationships, and overall success. Whether you're struggling with pricing (Heart Center), emotional decision-making (Solar Plexus), or consistent content creation (Sacral), understanding these centers will transform how you approach business growth.In this episode, we explore:A deep dive into the 9 energy centers and their profound impact on your business decisions - from pricing and value to communication and content creationCommon conditioning patterns in each center that may be sabotaging your business success (and how to work with them instead of against them)Practical exercises and awareness practices to leverage your defined centers and navigate your undefined centers for sustainable business growthResources Mentioned:Constantly Converting By Design WaitlistLook up your energy centresBehind the Scenes of CCBDHuman Design Business Guide (DM "DESIGNGUIDE" on Instagram)Connect with JazzeWant to bridge the gap between your Human Design knowledge and practical business strategy? Join the waitlist for Constantly Converting By Design. Enrollment opens February 3rd to the waitlist with exclusive early access pricing until February 16th. Our next cohort begins March 3rd, where you'll learn how to create foundations strong enough to support any business model, in any season of life.

Making assumptions about your ideal clients is costing you more than you realise. In this episode, I break down why most entrepreneurs are still using outdated ideal client profiles from 2023, and how this is killing their conversions in 2025's transformed market. Whether you're struggling to translate your Human Design knowledge into practical business strategies that serve you, or you're tired of creating content that doesn't convert, this episode will show you exactly how to speak directly to your ideal clients' hearts (and wallets). Using real examples from my own business and clients, I'll show you the exact questions that transformed our marketing and led to consistent conversions.In this episode, we dive into:The real difference between surface-level understanding and true resonance3 questions that transform your marketingA powerful example of how understanding your ideal clients can completely transform your offerLinks:Join the CCBD waitlist Behind the scenes of CCBD BLOG POST OF THIS EPISODE:Read 'How to deeply connect with your ideal clients in 2025: Beyond surface-level marketing'CONNECT/WORK WITH JAZZEConnect with Jazze on InstagramEmail Jazze