How to Plan Your 2025 Marketing Strategy

As we close the chapter on 2024, we’re reflecting on a year that’s been full of growth, gratitude, and stepping outside our comfort zones. In this final episode of the year, we’re diving into what made 2024 so transformative, from embracing creativity and curiosity to rethinking what it means to align our business and personal lives.  We’re also looking ahead to 2025 with big goals and bold moves. We’re talking career shifts, personal challenges, and a newfound focus on living intentionally. Join us as we reflect, plan, and set our sights on a new year filled with creativity, alignment, and curiosity. Let’s step into 2025 together, ready to explore, grow, and embrace all the magic this next chapter has in store!   Use code "SECRETS" for 75% off our entire course library! From our bestselling Building a Profitable Pinterest to fan favorite Indoor and Artificial Light, everything is on sale - the biggest we've ever done. https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!  

We’re diving into the art of intentional marketing planning for 2025! Whether you're a creative entrepreneur navigating a slower season or ready to build a strategy that works for you, this episode is packed with actionable advice. From reflecting on the lessons of 2024 to balancing short-term and long-term marketing tools, we cover it all. Learn how to align your marketing with your personality, focus on platforms that energize you, and create repurposable content to streamline your efforts. Plus, hear our top tips for leveraging Instagram, Pinterest, and SEO effectively in the year ahead. As we say goodbye to 2024 and prepare for a fresh start, this episode is your guide to making the most of December’s slower pace! Discover how to audit your current marketing strategy, craft a core content plan, and future-proof your business in an ever-changing digital landscape. Don’t miss this jam-packed episode that’s all about simplifying your strategy, working smarter, and setting your business up for success!   How to work with me right now:   BECOMING - for the creative who's sick of survival and ready to build a business that not only fulfills them, but fulfills their lives outside of the business itself. Come fill out an application and we can hop on a free consult call! https://edenstrader.com/creative-business-coaching-for-entrepreneurs   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   Are you ready to master the art of profitable Pinterest marketing? Come dive in to our best-selling Building a Profitable Pinterest guide! https://edenstrader.com/how-to-use-pinterest-to-market   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

It’s December, and we’re wrapping up 2024 by taking a look back on this past year. From tackling burnout and rediscovering joy in business to navigating new paths in life, we’re exploring what it means to align your work with the person you’ve become. Whether you’re curious about finding passion projects, rethinking your goals, or simply reflecting on your journey, this episode is packed with insights to help you plan for 2025 with intention and clarity. If you’ve ever wondered about pivoting your career, experimenting with new ideas, or making space for the unexpected, this episode is for you. Tune in to join the conversation as we close out the year with purpose, reflection, and a whole lot of excitement for what’s next!   How to work with me right now:   Book a VIP Day to have your own personalized workshop - Let me help you have a successful 2025! https://edenstrader.com/vip-coaching-days-for-creatives-1   BECOMING - for the creative who's sick of survival and ready to build a business that not only fulfills them, but fulfills their lives outside of the business itself. Come fill out an application and we can hop on a free consult call! https://edenstrader.com/creative-business-coaching-for-entrepreneurs   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   Come browse the shop! From our best selling Indoor and Artificial Light course to the popular Calling All Brands course, we have incredible education for photographers and creatives. https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

Ever wondered when the right time is to invest in paid ads? In this episode, marketing strategist Jess Partridge breaks it all down, sharing the ultimate checklist you need before diving into paid advertising! Jess is a digital and social media marketer from Sydney, Australia. She started her own boutique marketing agency specializing in paid ads over 7 years ago, helping e-commerce and service-based businesses scale from 5-figure months.  From nailing your organic sales strategy to setting up email funnels and nurture sequences, Jess emphasizes why having your ducks in a row is crucial. Whether you're a creative service provider or an entrepreneur scaling your business, she offers actionable insights to help you avoid the “paid ads trap” and ensure your investment pays off! Jess gives tips on maximizing ad spend, testing strategies, and leveraging platforms like Facebook and Instagram to attract your dream clients. Come listen!   Find Jess on IG: https://www.instagram.com/jessolutionmarketing/ https://www.instagram.com/itsjesspartridge/   Shop our Black Friday sale - 50% off our entire shop! Use code "BLACKFRIDAY" https://edenstrader.com/the-best-education-resources-to-better-your-business#galleries   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

We're talking all things marketing this month and this week we're speaking to María Oliva, the founder of SMS Media. Maria dives deep into practical strategies to make Instagram marketing manageable (and even fun!) From rethinking Instagram as an online networking party to discovering the power of batching content creation, Maria shares her expertise on planning posts without the last-minute scramble. Plus, learn how a simple 15-minute daily strategy can transform your online presence and build genuine connections. Listen to this episode to discover how to refresh your content ideas, go back to basics, and show up authentically while setting boundaries. Whether you’re looking to better manage your time, organize content ideas, or nurture your audience, this conversation is packed with actionable takeaways to help you show up consistently and confidently on Instagram! María is dedicated to empowering wedding vendors across the U.S. to have fun with social media and gain time back to spend with their loved ones—and rest, without stressing over Instagram. Whether through outsourcing, strategy sessions, or lower-level services like hashtag vaults and bio optimizations, María ensures that managing social media feels light and sustainable.   Find Maria on IG: https://www.instagram.com/mariaolivasocial/ The Complete Small Business Growth Guidebook: https://www.amazon.com/gp/aw/d/1961493462/ref=tmm_pap_swatch_0?ie=UTF8&qid=&sr=   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

November is all about MARKETING! And to get started, we’re speaking to Sarah Weiss, a business mentor and content marketing strategist specializing in short-form video (specifically TikTok!)  We explore what it means to embrace experimentation over rigid strategies and why some of the simplest, unscripted content can make the biggest impact when it comes to TikTok marketing. It’s not about creating a “perfect” polished piece every time; rather, it’s about being yourself and showing up in a way that resonates with your audience. Whether you’re a business owner, creator, or just starting out, this episode will inspire you to experiment and find what works!   Find Sarah online: TikTok: https://www.tiktok.com/@onbrandbysarah?_t=8rEMlGDpNG4&_r=1 Instagram: https://www.instagram.com/onbrandbysarah/ The Cozy Content Corner Podcast: https://podcasts.apple.com/us/podcast/the-cozy-content-corner/id1681417619   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!  

On this episode, we sit down with Madison Paige: Business Growth Specialist, Top Rated Business Podcast Host, & Industry Leading Online Community Builder - she helps brands build a ride or die online community so you can stand out & sell out your products & launches online. Her genuine spirit, high energy, & 9 years of experience in the social media world supporting thousands of product based businesses in their growth journey equips her to bring you high level, practical tips as your newest biz growth bestie. Madison shares her insights on a challenge many entrepreneurs face: finding balance between their personal lives and the demands of running a business. If you've ever felt like your self-worth is tied to your work or struggled to separate your identity from professional achievements, you're not alone. Madison opens up about how she faced these struggles and emphasizes the importance of building a fulfilling life outside of business. She talks about how having hobbies, strong friendships, and a sense of purpose beyond work can actually make you a more successful entrepreneur. You will also hear practical tips on how to schedule personal time, build a supportive community, and create a mindset that allows for both personal fulfillment and professional success. Come listen to our conversation with Madison Paige!   Find Madison at: Small Business Growth podcast: https://podcasts.apple.com/us/podcast/small-business-growth-podcast/id1500461647 IG: https://www.instagram.com/thisismadisonpaige/   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

This month we're talking all about alignment in our business and personal life. And in this episode we're talking about how to balance personal and professional growth as a business owner! Our guest is Praise Santos McKenna, founder of the branding studio ComePlum where she photographs female entrepreneurs and coaches them to scale their businesses for social impact. Her photos have been featured in Vogue and Forbes and she has taught workshops for the Golden State Warriors Dance Team and Shopify. Her project Ethical Weddings won a 20 On The Rise award by the 70,000+ member Rising Tide Society.  This episode with Praise touches on the importance of creating a brand foundation that reflects both the business's mission and the audience they serve. She shares insights on building relationships with clients through open-ended questions, and how fostering deeper connections leads to lasting impact. If you're a creative entrepreneur struggling to connect with your audience on a deeper level or looking for ways to balance business with personal growth, this episode is packed with actionable advice and inspiration. Tune in for a conversation that blends branding, strategy, and heartfelt connection!   Find Praise at: www.comeplum.com  https://www.instagram.com/comeplum/ https://www.instagram.com/brandingyourbusinesspodcast/ https://www.instagram.com/bubblesbutigobybubs/   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!

Ever feel out of alignment, like things in your life/business aren't quite clicking? On this week's episode, we dive deep into navigating the hardest chapters—burnout, big life transitions, and finding your true self in the process. From pushing past discomfort to creating meaningful friendships and embracing authenticity, this episode is full of real talk on how the toughest moments can ultimately lead to personal growth! Feeling stuck? You're not alone, and we’re going to get into how you can begin finding alignment in your own life!   We're diving into manifestation, meditation and self empowerment practices for energetic and logistical upgrades within your business! Email [email protected] for more information on our newest coaching container.   Amazon shop: https://www.amazon.com/shop/edenstrader   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!  

Today is part 2 of our free brand reviews! In this episode you'll hear me chatting with five talented photographers and diving into their branding and how they’re communicating to their clients.  You'll hear from Christina Mellor, Hanna Walkowaik, Kylie Bady, Sam Murch and Shayleen Jagassar. Whether you're a photographer aiming to elevate your brand or a creative in need of fresh ideas, this episode is full of insights you won't want to miss. We’re taking a close look at branding and showing how even minor tweaks can create major results. Ready to dive in? Let’s get started!   Christina Mellor IG: https://www.instagram.com/christinascaptures/ Website: https://christinascaptures.org/   Hannah Walkowaik IG: https://www.instagram.com/hannawalkowaik/ Website: https://hannawalkowaik.com/   Kylie Bady IG: https://www.instagram.com/kbadyphotography/ Website: https://kbadyphotography.com/   Sam Murch IG: https://www.instagram.com/sammurchphotography/ Website: https://sammurch.com/   Shayleen Jagassar IG: https://www.instagram.com/shayleen/ Website: https://shayleen.ca/   Calling All Brands: https://edenstrader.com/calling-all-brands-branding-for-creative-entrepreneurs   If you enjoyed today's episode, please:   - Leave a positive review or rating! - Come join our free Manifestation Challenge, a fan favorite freebie! https://edenstrader.com/manifesting-challenge - Post a screenshot & key takeaway on your IG story and tag us @edenstrader so we can repost you. - Follow (+) our show for new episodes every Monday!