The Alcohol Industry’s Dirty Secret: How Big Booze Spins ‘Drink Responsibly’ While Lobbying Against Health

This week on That Sober Guy Podcast, we’re sitting down with Corey Warren, a guy who proves that sobriety doesn’t have to be boring and that vulnerability is actually a superpower. Corey’s not out here spitting drug facts or throwing scare tactics at people. Instead, he shares his own messy, real-life journey while breaking down the very real dangers of alcohol, drugs, vaping, and pills. But it doesn’t stop there, Corey also leans into the conversations most people avoid: mental health, peer pressure, and the never-ending battle of knowing your own worth. With over 200K followers on Instagram (@icoreywarren), Corey’s creative videos are reaching people across the world who are ready to step away from alcohol and step into freedom. He’s not afraid to laugh at himself, keep it raw, and show you that life on the other side of drinking is not only possible, it’s actually pretty damn fun. We swap stories, talk about the power of getting honest, and even have a few laughs at the ridiculous things we used to think were “normal” when drinking. 🎯 Takeaways from this episode: Why being vulnerable is a strength, not a weakness. How to find your identity during early sobriety. Practical tools you can use today to build self-worth and live free. If you’re ready to take your next step in building a life without alcohol, join our free men’s community, The Victory Circle, where guys just like you are quitting drinking and leveling up in business, health, and family. Or, if you want to go deeper, reach out for 1-on-1 coaching and let’s build your roadmap to freedom. Follow Corey’s page of over 200K followers on IG @icoreywarren Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/     Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast   Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.   National Suicide Prevention Lifeline - 1-800-273-TALK (8255)    

We’ve all been there, head pounding, stomach churning, swearing “never again”, only to do it all over again the next weekend. So why do we keep falling for the same hangover trap? In this episode of That Sober Guy Podcast, we peel back the curtain on the big lie of hangovers: why we minimize the pain, laugh it off, and even turn it into a cultural joke instead of seeing it for what it really is, a red flag from our body. Here’s what we’ll cover: The science of hangovers in plain English (dehydration, dopamine crash, no REM sleep, body in full recovery mode). Why hangovers don’t actually stop us: alcohol amnesia, dopamine hijack, and a culture that glamorizes misery. How to spot the moment when hangovers shift from “funny story” to “wake-up call.” And yes, there will be some laughs along the way. Think: breakfast burritos and bad decisions.  🎯 Actionable Takeaways: Start tracking how often you repeat the “never again” cycle — patterns are powerful. Reframe hangovers as warning labels instead of “badges of honor.” If you’re tired of ignoring the pain and ready to break the cycle, join our free men’s community The Victory Circle, a place for high-performing men to get real about sobriety, health, and growth. Or if you’re ready to go deeper, reach out today for 1-on-1 coaching and start building the sober life you actually want. Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!   Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/     Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast   Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.   National Suicide Prevention Lifeline - 1-800-273-TALK (8255)    

Sobriety isn’t just about putting down the bottle, it’s about picking up a bigger purpose. In this episode of That Sober Guy Podcast, Shane shares why your story matters, how to break through the “now what?” moment after quitting, and how to use your clarity as a launch pad for creativity, business, and leadership. We’ll dive into: Why sober voices matter in breaking stigma and giving hope How to channel your time, energy, and money into purpose-driven work Real examples of men who’ve launched businesses, podcasts, and legacies through sobriety Why your story doesn’t have to be perfect or dramatic to make an impact Sobriety isn’t a limitation, it’s leverage. Whether you feel called to write, lead, or build, your sober story has the power to change lives (including your own). 👉 Action Steps from this episode: Write out your story, or write down one area where sobriety has freed up your time, money, or energy. Decide where you can reinvest it this week - creativity, business, family, or leadership. Share your story with one other person. Even a simple conversation can spark change. And hey, if you want to take this to the next level, Shane will be speaking live on January 15th in Orlando, Florida at the first-ever Amplify Sober Voices Conference, part of Podfest Expo. Come connect with other sober leaders and creators who are making their voices heard. Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/     Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast    Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.   National Suicide Prevention Lifeline - 1-800-273-TALK (8255)        

This week on That Sober Guy Podcast , the #1 sober podcast for men since 2014 - Shane sits down with Kansas City Chiefs defensive coach and Super Bowl Champion Britt Reid, son of legendary head coach Andy Reid. Britt opens up about his journey through some of life’s darkest valleys: the devastating car accident just days before the Super Bowl that nearly claimed the life of a 5-year-old girl, his time in prison, and how he stumbled across That Sober Guy Podcast while behind bars. What started as a lifeline in a cell has grown into part of his path toward sobriety, redemption, and rebuilding his life. The conversation also digs deep into Britt’s family history, including the heartbreaking loss of his older brother to a drug overdose, a story that is now also featured in ESPN’s brand-new docuseries “The Kingdom”, directed by Kristen Lappas (of The Last Dance fame). The six-episode series chronicles the Chiefs’ run to Super Bowl LIX and their global impact on football, but it also shines a light on the real-life struggles behind the highlight reels, including Britt’s. As always, Shane keeps it authentic, raw, and even light-hearted at times. From gridiron glory to gritty sobriety work, this episode is about far more than football, it’s about second chances, personal ownership, and finding freedom. 👉 Actionable Takeaways from this episode: No matter how far you’ve fallen, redemption is possible if you’re willing to put in the work. Sobriety is a team sport, you can’t do it alone, but you can win with the right community. Pain doesn’t have to define you; it can be the very thing that fuels your purpose. If you’re ready to quit drinking, reclaim your power, and join a group of men who get it, join our free community — The Sober Guy Victory Circle — today. Because let’s be real: life’s too short to let booze run the playbook. IG @brittreidspeaks Website - brittspeaks.com   Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!    Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/   Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast    Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.

We’ve all said it — “I’ll just have one.” Then one turns into three, and suddenly you’re at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal. In this episode, we break down the myth of moderation and why “just one drink” is never just one for so many of us. We’ll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of “responsible drinking” — while quietly making sure you never stop. We’ll cover: 🧠 The dopamine loop that makes moderation so difficult. 🕵️‍♂️ How “Drink Responsibly” is more marketing strategy than health advice. 💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business). 🤣 A few laughs along the way, because hey — sometimes you’ve got to laugh at the insanity of it all. Actionable Takeaways: Know your triggers: If “just one” always turns into more, that’s not a lack of willpower — it’s how alcohol works in the brain. Redefine freedom: Freedom isn’t the ability to drink without consequence; it’s the ability to live without needing it at all. 👉 Join our free Sober Guy Men’s Community — connect with like-minded men who are ditching booze and leveling up in life.👉 Spots are now open for our Sober October Accelerator — 30 days to quit drinking, get your health back, and crush it in business and life. Starts October 1st.   Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!   Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/     Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast   Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.   National Suicide Prevention Lifeline - 1-800-273-TALK (8255)    

You’ve heard it a million times: “Drink Responsibly.”But what if I told you that’s just a well-polished PR stunt from the same industry that’s actively lobbying against your health?In this episode, we pull back the curtain on Big Booze’s billion-dollar playbook, and how the alcohol industry uses the warm-and-fuzzy “responsible drinking” slogan to distract from the shady stuff they’re doing behind the scenes. From funding biased research, to blocking cancer warning labels, to undermining new health guidelines, they’ve mastered the art of saying one thing while doing the exact opposite.We’ll talk:Why “Drink Responsibly” is the equivalent of handing out kale at a Marlboro convention.How beer, wine, and spirits lobbyists are protecting profits at the expense of public health.Why the industry is terrified of new U.S. dietary guidelines and how non-alcoholic options are shaking up the status quo.The subtle ways you’ve been marketed to for decades without even knowing it.Actionable Takeaways:Start questioning the messages you’ve been sold. If “responsible drinking” worked, would we need rehab centers on every corner?Replace their slogan with a new one: “Live Intentionally.” Your health, your family, and your mind will thank you.💥 Ready to take the next step?Join our Sober October Accelerator - a 30-day challenge for high-performing men who are ready to cut the booze, get clear, and level up in business, health, and family. It kicks off October 1st, and spots are limited.👉 Sign up now at ThatSoberGuy.comJoin our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot! Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

Big changes are brewing. U.S. health officials are expected to overhaul long-standing alcohol guidelines and the new science (and common sense person) says even one drink a day might be too much. In this episode, we unpack what these changes mean for you, the $250B alcohol industry, and why it’s time to ditch the “moderate drinking is healthy” myth once and for all.We dig into the latest research, what’s really happening behind closed doors in Washington (and the boardrooms of Big Alcohol), and how this shift impacts men, fathers, leaders, and anyone trying to level up without the drag of booze.You’ll also get a few solid takeaways to help you think clearly, lead better, and start showing up as your best self—without the crutch of “just one drink.”🎯 Takeaways:Why the new guidelines are such a big dealWhat one drink really does to your brain and bodyWhy high performers are quietly ditching alcoholHow to start a no-BS reset that works Join our free men’s community – Victory Circle 💼 Want coaching? Reach out at ThatSoberGuy.com 🎧 Available on Apple, Spotify & everywhere podcasts live.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

What do CEOs, pro athletes, and entrepreneurs have in common lately? They’re not just chasing ROI, they’re chasing clarity. In this episode of That Sober Guy Podcast, we dive into the $11 billion non-alcoholic beverage boom and why more high-performing men are ditching the booze for better brainpower, deeper sleep, and a sharper edge in business and life.From adaptogen-infused cocktails to hop-forward IPAs without the hangover, the NA market is exploding, and it’s not just for people with a “problem.” It’s for anyone who’s sick of feeling foggy and wants to show up clear, present, and powerful. We break down what’s driving this sober shift, how it’s disrupting traditional drinking culture, and why alcohol might be the biggest productivity killer you didn’t know you were hiring.Actionable Takeaways:Try swapping one drink this week for an NA alternative and track how you feel — mentally, physically, and emotionally.Pay attention to your social settings: Are you drinking out of habit, pressure, or purpose?Get curious, not judgmental — experiment with being sober in high-pressure environments and see how you perform.Want to connect with other high-performing men on this path?Join our free sober men’s community — The Victory Circle — and surround yourself with other guys who are leveling up without leaning on booze. Need more tailored support? Visit ThatSoberGuy.com for 1-on-1 coaching options.This is about choosing clarity over chaos, and we’ve got your back every step of the way.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

This week on That Sober Guy Podcast, we step into the ring with professional heavyweight boxer, author, speaker, and legit chess assassin Ed Latimore for a hard-hitting conversation on why real strength means choosing clarity over chaos.We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.From the boxing ring to the chessboard to the boardroom, Ed shares his story of transformation, discipline, and how quitting alcohol gave him a competitive edge most men are too numbed out to notice.It’s raw, insightful, a little funny, and all real talk—no fluff, no filters.👊 Actionable Takeaways:How to identify and crush the mental programming that says “drinking is normal”Why leaders who ditch alcohol gain more energy, time, and clarityA simple mindset shift to start building true confidence and not booze-fueled egoHow to play chess, not checkers with your personal growth🔥 Join hundreds of other high-performing men who’ve stepped into the arena of sobriety.Jump into our free men's community The Victory Circle at thatsoberguy.com, or if you're ready to go one-on-one and level up fast, hit me up for private coaching.https://edlatimore.com/products/hard-lessons-from-the-hurt-business-boxing-and-the-art-of-life/Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodFollow us on Instagram @ThatSoberGuyPodcastMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)

In this episode, we’re cracking open more than just cold ones, we’re cracking open the chaos behind one of the biggest brand faceplants in recent alcohol history. Bud Light's PR blunder cost billions, tanked its street cred, and left big beer brands scrambling like a frat boy who forgot finals week.But this isn't just about beer. It's about identity, influence, and how the alcohol industry is getting a reality check as Gen Z and younger Millennials say, “Yeah, I’m good,” and reach for a coffee instead. We explore how the shifting culture around drinking is flipping the booze biz upside down, and why that’s actually great news for anyone trying to live clean, clear-headed, and free.With a healthy dose of honesty and humor (because let's face it—this stuff is ridiculous and revealing), we unpack what big alcohol’s identity crisis means for your own transformation and why now is the perfect time to go against the grain and level up.🔥 In this episode you’ll learn:Why Bud Light’s billion-dollar fumble isn’t just a marketing mistake, it’s a wake-up call.How sober living is becoming a power move, not a punishment.What you can learn from watching the alcohol industry panic like it's the end of prohibition.💡 Actionable Takeaways:Use industry trends as proof that you’re not the weird one, the world is shifting. Ride the wave.Audit your environment: if alcohol brands are confused about who they are, are you crystal clear about who you want to be?👊 Ready to stop drinking and start dominating in your business, relationships, and health?Join our free men’s community, the Victory Circle, and connect with other high-performing guys living alcohol-free. Or hit us up for 1-on-1 coaching and build a custom path to freedom at thatsoberguy.com.Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkoutTired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-daysWork with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coachingInvite Shane to Speak - https://www.thatsoberguy.com/speakingFor More Resources go to http://www.ThatSoberGuy.comFollow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/Follow us on Instagram @ThatSoberGuyPodcastFollow us on YouTube - https://www.youtube.com/thatsoberguypodcast Follow us on X @ThatSoberGuyPodMusic - Going Late courtesy of Humans & Haven Sounds Inc.National Suicide Prevention Lifeline - 1-800-273-TALK (8255)