Chapter 9 - SWOT Analysis

This episode provides an introduction to the StratPro process 

Until the Strategic Leadership Team is fully aligned and on the same page, all the other exercises are moot. This is the first step of the StratPro process. This episode describes tools and exercises to fully align the leadership team.

As Lewis Carroll wrote, if you don't know where you are going, any road will take you there. A vision statement provides the direction for your organization. This episode explains how to create a concise, yet powerful vision for your organization, that will serve as a guide for future success. 

This chapter is targeted toward owners of private businesses. This guides the owner through a process for identifying the vision for their life. This includes what they want to do, who they want to be and what they want to have. The goal is for the vision of the company and the owner to be aligned with each other. 

Values are what an organization believes in. Culture is how they behave. Both are important and need to be in alignment. This episode walks through how to define the ideal values and culture for your organization. 

Most organizations have org charts with roles and reporting relationships. Most do not have clearly defined accountabilities for each role. Taking this step leads to a more accountable organization. 

One of the most important question for business leaders is do you have the right people in the right seats? This episode focuses on evaluating employees in terms of both skillset match for their job and cultural fit. Both are important to role alignment. 

Do you know why your customers buy from you and not your competitors? If this isn't clear and compelling, listen to this episode. 

A starting point for developing a strategic plan is a thorough assessment of the opportunities and gaps in your organization. This episode discusses this. 

We recommend that all business leaders periodically take a really good look in the mirror. The SWOT analysis does just this, identifying strengths, weaknesses, opportunities and threats.