The Power of Targeted Advertising; You're Not McDonald's

In this episode of Strategic Storytelling, Jesse and Brian dive into the rising costs of marketing, especially video production. They chat about how the need for video has skyrocketed since COVID, pushing small businesses to adapt quickly. From TikTok to reels and beyond, they discuss the challenges and costs involved, including storage, equipment, and time.Join them as they highlight the strain but also the essential role video now plays in effective marketing strategies. They share their experiences, funny anecdotes, and even touch on future topics like AI in video creation.You’ll get a peek behind the curtain of what goes into producing quality video content and why it’s no longer optional for businesses. Pathfinder is committed to making video accessible, even for small businesses. Follow Pathfinder on Instagram for more insights and stay tuned to learn how we can help you navigate the complex world of video marketing without breaking the bank!

Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They also chat about the pros and cons of the "freemium" model for small businesses—spoiler, it’s a mixed bag.You’ll hear about how understanding customer acquisition costs and lifetime value can transform your loyalty initiatives and why short-term gains aren’t always worth the fight. Plus, learn how a simple reassessment helped one client scale bigger than she ever dreamed.Don’t miss out on this fun, informative chat that will make you rethink your marketing strategy! Make sure to follow us on social media, and remember, Pathfinder is always here to help you focus on what you do best! Tune in and level up your storytelling game!

In today's episode of Pathfinder, Jesse and Brian dive into the vibrant world of marketing strategies with a special focus on tried-and-true email marketing compared to the shifting sands of social media platforms. Discover why owning your email list might be your marketing safety net as they dissect the potential upheavals in social media landscapes, like the uncertain future of TikTok.Join the discussion on the value of diversifying your marketing efforts, and why sometimes, focusing on what you do best can give you the edge. Plus, get insights on how advertising costs work and why knowing where to spend could be a game changer for your business.Remember to tune in and find those golden nuggets that can make your marketing plan not just survive but thrive. Pathfinder is here to guide you through the maze of modern marketing—with less stress and more success!Stay connected with us on Instagram for more fun and insightful peeks into marketing magic with Jesse and Brian. No need to do it all yourself—let Pathfinder light the way!

In this episode of Strategic Storytelling, Jesse and Brian discuss the intricacies of social media platforms and how to effectively use them for marketing purposes. They emphasize the importance of understanding the unique characteristics and audience of each platform, as well as the need to tailor content accordingly. The hosts delve into the differences between platforms such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok, providing insights into their functionalities, audience demographics, and best practices for engagement. They also touch upon the evolving landscape of social media and the potential impact of new platforms like TikTok.Key Takeaways:Each social media platform has its own nuances and audience, requiring tailored content and strategies for effective marketing.The days of simply posting the same content across all platforms are long gone. It is crucial to understand the specific requirements and preferences of each platform.LinkedIn is a valuable platform for business-to-business marketing, with a more professional and formal tone compared to other platforms.Pinterest is a niche platform that works well for creative products and services, allowing businesses to reach a targeted audience.TikTok, while popular among younger demographics, may not be suitable for all businesses due to its uncertain future and potential legal issues.Don't miss out on the valuable insights shared in this episode! Listen to the full episode of Strategic Storytelling with Jesse and Brian to gain a deeper understanding of how to effectively utilize different social media platforms for your marketing efforts. Stay tuned for more engaging content from the podcast!----

In the latest session of "Strategic Storytelling," Brian and Jesse dive into the whirlwind world of strategic storytelling where every post, reel, and tweet counts. They're unpacking how the game of marketing has transformed with the dawn of social media platforms like Facebook, giving every business, big and small, a chance to have their voice heard. Listen in as they break down why videos are the reigning king of content and how your local coffee shop's latest reel might not always mean more beans sold.And hey, if figuring out whether to go all-in on heartfelt stories or snazzy infographics has got you scratching your head, our hosts are here to ease that confusion with simple, actionable advice. They'll also remind you why being consistent isn't just for your workout routine – your customers crave it too, from scrolling online to strolling through your door.Don't miss their savvy insights on why slapping on clickbait is a no-go and how making friends with your engagement stats could be the best move for your biz. Every type of business needs its unique twist on engagement, and Brian and Jesse are here to help you find yours, whether you're a bank aiming for the long run or a bakery looking for a burst of foot traffic.So, grab a seat and tune in for all the social media smarts you need, delivered with our trademark Pathfinder friendliness. Don't forget to hit follow on Instagram for our delightful, bite-sized "Mindful Marketing Musings" – they're just the thing to lighten your load and spark your next big idea. Remember, you don't have to juggle it all – let Pathfinder clear the path while you shine in your specialty!

Oh, the wonders of social media! Back in the day, businesses just needed a shiny logo and a catchy jingle, but now, it's all about that genuine connection. In this delightful episode of Pathfinder, our charming hosts Jesse and Brian are diving headfirst into the world of "Strategic Storytelling" and they're bringing you along for the ride!Get ready for a friendly chat about the evolution of branding, from the days of MySpace to the Facebook frenzy, and how it's all about talking the talk and walking the walk in today's market. They'll spill the beans on why being authentic is not just buzzworthy, but business-savvy too! Listen up as they unravel the mysteries of customer trust and why your social media should be like a cozy peek through the window of your business—daily scoops, special moments, and everything in between, all served up with a dash of realness. Our dynamic duo won't forget to compare notes on the old-school billboards versus those nifty, trackable online ads. And hey, if charts and graphs get you buzzing, you'll love how they geek out on all those clear-cut social media metrics and ROI goodies!Whether you're laughing along with Jesse's heartwarming take on entrepreneurship or nodding at Brian's creative wisdom, there's a treasure trove of tips on choosing the right platforms and riding the video content wave. Pathfinder's got your back, always ready to ease the load. After all, why juggle too much when you can share the circus, right? Keep that sparkle in what you do best, and let us guide you through the rest!Hop on this path with us and hit that subscribe button to learn more about crafting your business tale. Let's make some marketing magic together!--Key TakeawaysDiscover how Facebook revolutionized marketing, allowing businesses of all sizes to thrive online. Learn about the evolution of branding - it's no longer just a logo, it’s about communication and values. Find out why today's consumers are more informed and how that challenges businesses to be more transparent and genuine. Gain insights into the art of authenticity on social media and why it’s crucial for building trust and loyal customer relationships. Uncover the advantages of social media marketing's trackability and targeting over the guesswork of traditional advertising methods. Understand the concrete metrics of social media that empower businesses to measure marketing success accurately. Explore the ethical dilemmas of personal data usage in targeted advertising on social platforms. Discover which social media platforms are truly valuable for your business, debunking myths about their relevance. Embrace the future with video content strategies for impactful engagement in the world of social media marketing. 

In this episode, we dive into the question: "Why aren't people listening to us?" And the insights we uncover might just change the game for your business.Join us as we explore the challenges businesses face in capturing and retaining their audience's attention in today's noisy world. From understanding the impact of digital age advertising to the strategies businesses can utilize to keep their audience engaged, we've got it all covered.Plus, we break down practical examples from everyday experiences, like how restaurants and coffee shops use authenticity and emotion to keep customers returning. And from the ups and downs of marketing, we share how creating a simple experience can cut through the white noise and really make you stand out.So, if you're looking for some fresh ideas and practical tips to make your message heard in today's crowded market, this episode is for you! Be sure to tune in and join the conversation. As always, don't miss out on more engaging content by following us on social media and visiting our website at yourpathfinder.io.Pathfinder is here to support you every step of the way, so you don't have to navigate the storytelling and marketing world alone. We're all about helping you shine while focusing on what you do best!

Get ready to navigate the world of strategic storytelling with our latest Pathfinder episode, where your guides, Jesse and Brian, are back to help you master the art of targeted advertising. Is your advertising hitting the mark or missing the target? Dive into the importance of knowing your audience – whether you’re a small, private school or a giant like McDonald's. Understand why an Italian restaurant markets differently from a fast-food giant and why it's crucial to tailor your story to who you're speaking to.Join Jesse and Brian as they break down the difference between B2B and B2C strategies in a way that’s super easy to grasp, and share examples from Apple to toy commercials. They’ll make sure you’re equipped to make savvy marketing moves that resonate with your desired customers!Don't miss out on our bite-sized 30-minute session, perfect for a quick listen during your coffee break. Make sure to like and follow us on Instagram for our playful yet insightful Mindful Marketing Musings videos.Pathfinder is all about lightening the load on your marketing journey. You're not in this alone, and we’re here to help you focus on what you do best by sharing insights and strategies that actually work. Happy listening!Pathfinder: www.yourpathfinder.io---

Jesse and Brian are back at it, this time guiding you through the nitty-gritty of strategic storytelling. They're honing in on why a good yarn can grab your audience's attention and how thought-out planning makes all the difference.They chat about why not every social channel fits all businesses and the pitfalls of storytelling without a strategy. It's clear that feedback from friends and family just scratches the surface – what you really need is the unvarnished truth to refine your narrative.Our hosts look at the everyday challenges of businesses like plumbing services to show how anyone can craft a compelling story that resonates and stands out. Forget about getting caught up in a fantasy – they're here to help you build a practical strategy for real-world success.The conversation doesn't stop there. You'll learn the value of a focused approach in your business and marketing endeavors, ensuring your customers know exactly what you're about without overwhelming them. It's about guiding them smoothly to realize why your product or service is the right choice.Grab a seat as they break down how to draw in customers with a story that leads to more than just a sale – it builds lasting relationships. Keeping up with us on Instagram? It's where you'll find a treasure trove of pointers without any fluff.As always, remember that we're here to share the load. Subscribe and follow along for advice that's as straightforward as it is effective – you're not alone on this journey. 

Tune in with Jesse and Brian as they unravel Pathfinder and strategic storytelling. From the early brainstorming days to their intentional focus on organic growth and heartfelt business connections, Pathfinder has navigated the twists and turns of entrepreneurship with grace and determination.Listen in to their candid conversations, where all decisions are weighed with care and community investment is the compass guiding their path. Discover how their distinct personalities merged to fuel Pathfinder's success and how challenges such as the Covid-19 pandemic became opportunities for recalibration and growth.Join the hosts as they dive deep into the art of naming what is now Pathfinder, sharing the moments of inspiration that led the way and the Triskelion symbol that now signifies the union of their ventures. As they share their brand's story, you'll find encouragement in their tale of perseverance and ingenuity during unprecedented times, shedding light on how disciplined storytelling has paved the way for freedom to explore new horizons.Find comfort in the knowledge that Pathfinder is here to lighten your load. Let go of the things that detract from your unique strengths and lean into the expertise that only you can bring to your business. With Pathfinder, you're never walking the journey alone.Don't forget to subscribe and follow along on social media! Pathfinder is ready to help unfold the map to your success with strategies that are not only insightful but are grounded in the reality of their lived experiences.So whether you're brainstorming your next business move or looking for a signpost in the maze of market strategy, let Jesse, Brian, and their story of Pathfinder light your way.