125: Beyond the Logo - Branding Essentials for Artists

Artists often ask, why do I need an email list when I already post on Instagram? Laura and Nikki share the answers: social media platforms can change their rules overnight, limit your reach, or even disappear entirely. Your email list belongs to you – nobody can take it away or stand between you and your audience. Listen in as we talk about how to get started and what to share with your email subscribers! You can also access a FREE pdf download with our email marketing tips + a template for your first email! READ SHOW NOTES + DOWNLOAD YOUR FREE EMAIL MARKETING TIPS GUIDE: startistsociety.com/emaillist/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

The days when artists had to rely solely on galleries or craft fairs to get their work seen are long gone. Now we're all constantly wondering if we should be posting reels carousels or just give up and become hermits! Social media can feel like a full time job that none of us signed up for. In this episode, Laura and Nikki break down social media strategies that actually work for artists without eating up all of your creative time. READ SHOW NOTES: startistsociety.com/socialmedia/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

In this episode, Nikki and Laura break down the most popular website platforms for artists and creatives. We’ll help you evaluate features, integrations, and costs to choose the best option for your needs, whether you want to sell your work online, create a stunning portfolio or manage your art business. Plus, we’ll share a handy comparison chart to simplify your decision-making process. READ SHOW NOTES & DOWNLOAD YOUR FREE ARTIST WEBSITE ESSENTIALS CHECKLIST: startistsociety.com/platforms/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

In this episode, Nikki and Laura dive into the must-have elements for any artist's website. Whether you’re just starting out or revamping your online presence, we break down exactly what you need to showcase your work, connect with your audience and make sales! READ SHOW NOTES & DOWNLOAD YOUR FREE ARTIST WEBSITE ESSENTIALS CHECKLIST: startistsociety.com/websiteneeds/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

In this episode, Laura and Nikki talk about the importance of branding for artists - beyond just a logo. They provide some great practical tips for building a brand identity and take you through three different levels of branding investment: DIY, mid-tier, and professional -  based on wherever you are at on your business journey.  READ SHOW NOTES & ACCESS YOUR FREE BRANDING PDF DOWNLOAD: startistsociety.com/branding/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

In this episode Nikki and Laura tackle the ever-present temptation artists face—buying new supplies—and discuss why embracing the materials you already own can be a game-changer for your creativity and budget. We break down five compelling reasons why using your existing stash benefits both your art and your wallet, followed by ten practical tips to help you extend the life of you supplies, explore new creative possibilities, and stay focused. From mastering your tools to organizing your stash and even hosting a supply swap, this episode is packed with actionable ideas to help you maximize what you already have. READ SHOW NOTES & ACCESS YOUR FREE TIPS PDF DOWNLOAD: https://startistsociety.com/useyourstash/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

Technology can feel intimidating, but it doesn’t have to hold you back from growing your creative business. In this episode, Nikki and Laura share practical strategies and mindset shifts to help artists and creatives overcome their tech fears. From starting small and embracing imperfection to utilizing online resources and celebrating small wins, we break down simple ways to build confidence with technology. Whether you’re tackling a new tool, setting up an online shop, or automating tasks, this conversation will help you take that first step with less fear and more curiosity. Tune in for an encouraging, lighthearted discussion—and a few laughs along the way! READ SHOW NOTES & READ TRANSCRIPT: https://startistsociety.com/techfears/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

We’re ridiculously excited to share this week’s episode with you. Why? Because we got to sit down with none other than Bonnie Christine—surface pattern designer extraordinaire, business powerhouse, and one of the best online educators out there. Bonnie is a completely self-taught designer who has created at least 16 fabric collections for Art Gallery Fabrics, built a thriving business, and helped thousands of creatives turn their art into a career. Basically, she’s the definition of a Startist. In this week’s episode, we got to pick her brain on everything: How she got started in surface design, the impact of AI on the design world, words of wisdom for anyone just getting started. We also chat about her free course that’s wrapping up soon, and of course, her signature Immersion course, which just opened for registration today. This is one you don’t want to miss. READ SHOW NOTES: https://startistsociety.com/bonniechristine/ Sign up for Bonnie's Free Pattern Design Playbook Mini-Course Learn about Bonnie Christine's Immersion Surface Design Course JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

Thinking about taking an online course but not sure which ones are actually worth your time and money? We’ve taken a lot over the years—some amazing, some… not so much. In this episode, we break down the best online learning platforms, memberships, and in-depth courses that have truly helped us grow as artists and creative entrepreneurs. Be sure to listen until the end and hear about a special offer we have just for you! READ SHOW NOTES: https://startistsociety.com/immersion/ Sign up for Bonnie's Free Pattern Design Playbook Mini-Course Learn more about Bonnie Christine's Immersion Surface Design Course JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/  

Money doesn’t have to be scary—or boring! In this episode, Nikki and Laura share practical, relatable tips to help creative entrepreneurs take control of their finances. From tracking expenses to maximizing income and tackling debt, we’re covering all the essentials to make managing your money feel less daunting and more empowering. STARTIST SOCIETY SHOW NOTES & **FREE TIPS PDF DOWNLOAD**: https://startistsociety.com/money/ JOIN THE STARTIST SOCIETY FB GROUP: facebook.com/groups/startistsociety/ FOLLOW STARTIST SOCIETY ON INSTAGRAM: instagram.com/startistsociety/ LIKE WHAT YOU HEAR? BUY US A COFFEE BOURBON: buymeacoffee.com/startistsociety/