Finding Your 'Why': Essential Steps for Podcasting Success

Why did you begin your podcast? It's a question that often goes unasked but is pivotal for your show's direction and success. Reflecting on your 'why' can clarify your goals and outcomes, leading to a more intentional and impactful podcasting journey. In this episode of Communication Connection Community, we guide you through the critical steps of identifying your core motivations, setting clear objectives, and planning essential aspects like format, time commitment, and budget. These foundational elements are crucial whether you're just starting out or looking to elevate your show to the next level.I share my own story of transitioning from my initial podcast, Speaking of Speaking, into this current platform, revealing how it has bolstered my expertise and facilitated meaningful conversations with vetted guests. These guests, who bring valuable insights into podcasting, communication, and leadership, are selected with care to ensure rich, engaging content. Take a moment to jot down your reasons for podcasting and consider how they've evolved. From aiming for growth to maintaining your course, having a clear 'why' is your compass for success. Tune in and join us as we explore the multifaceted world of podcasting, connecting with experts and community alike.Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Ever wondered why managing time feels like an impossible task despite everyone having the same 24 hours each day? Join us as our special guest, time management expert Frank Buck, unravels the mystery behind this conundrum. From the overwhelming distractions of emails and social media to shrinking attention spans, Frank dives deep into the societal factors that sabotage our productivity. Learn practical tips on prioritizing meaningful tasks over digital noise and taking back control of your time.Most people are overwhelmed by the amount of paper and digital information in their lives. Frank Buck makes organization easy so you can increase productivity, decrease stress, and enjoy life. Global Gurus ranked Frank #1 in the world in the "Time Management" category for 2019, 2020, 2021, and 2022. His career path took him from band director to principal to central office administrator and now to productivity coach and speaker.Connect with Frank (and claim your two free gifts mentioned in this episode!)Website https://frankbuck.org/SocialsLinkedIn https://www.linkedin.com/in/drfrankbuck/Facebook https://www.facebook.com/DrFrankBuck/Instagram https://www.instagram.com/drfrankbuckYouTube https://www.youtube.com/user/drfrankbuckX (Twitter) https://x.com/drfrankbuckGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

What if you could transform your marketing strategy to not only reach your audience but genuinely resonate with them? In this episode of the Communication Connection Community, we chat with Guillaume Wiatr, the visionary behind Strategic Narrative and founder of MetaHelm, who reveals how he spent over two years guesting on 55 podcasts to build visibility and forge meaningful connections. Guillaume shares his insights on the concept of meaningful marketing, emphasizing the importance of creating value for both the audience and the marketer. We discuss how doing your homework and truly understanding your audience can lead to impactful, lasting client relationships.Guillaume Wiatr is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders of professional services firms.Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they also love by growing Narrative Power, the leadership ability to defy the normal when the normal is wrong.A former big-firm strategist, Guillaume has also founded four B2B ventures. His expertise is sought by clients ranging from solopreneurs to global organizations like Microsoft, Spencer Stuart, AIG, Symrise, and the Gates Foundation.Guillaume loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington’s Master of Science in Entrepreneurship, ranked #3 in the US.Guillaume's gift for you:https://www.metahelm.com/assessmentTake the assessment (mention this podcast, and you'll also receive a 30 minute consultation)Connect with GuillaumeWebsitehttps://www.metahelm.com/Social MediaLinkedIn https://www.linkedin.com/in/guillaumewiatr/YouTubehttps://www.youtube.com/@guillaumewiatrGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Discover the art of firing your resume and revolutionize your communication strategies with our special guest, Katherine McCord! Katherine, a trailblazer in people operations and neurodiversity advocacy, introduces her groundbreaking ideas alongside her work with the Neuroverse organization. Learn about the "ego mechanism" and how our brain’s defensive responses can impact everyday interactions, from heated family debates to workplace disagreements. Katherine offers invaluable insights on managing this mechanism for healthier, more effective communication.Are you addicted to negative communication? You’re not alone. This episode sheds light on the brain's reaction to stress, leading to cycles of confrontation or avoidance that affect our well-being. We dive deep into the physiological and psychological impacts of constant stress, with actionable techniques to manage these responses. By recognizing the initial physical signs of stress and using grounding exercises, you can train your brain to respond more calmly and healthily in stressful situations.Katherine is the Founder and President of the People Operations Consulting firm Titan Management, an international speaker, and the Founder of The Neuroverse, a not-for-profit organization dedicated to neurodiversity. She developed the first ever anti-bias Applicant Tracking System and created the "Make Accommodations Standard" process and campaign. She loves to stay busy and further her three missions: integrity, inclusion, and innovation. With Katherine, it's all about expanding humanity.Connect with Katherine:Websitehttps://www.titanmanagementusa.com/SocialsYouTubehttps://www.youtube.com/channel/UCDH88heZK21pHbo_aYt-sgALinkedInhttps://www.linkedin.com/in/katherine-mccord-093bb343/Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Curious about how podcasting can revolutionize your business? Tune in to learn from Donnie Boivin, a B2B networking maestro, as he recounts his remarkable journey from a top sales trainer facing financial turmoil to a thriving podcaster and entrepreneur. Discover how podcasting became his lifeline, fostering genuine connections and community support that built influential networks and turned his fortunes around.But that's not all—our conversation extends into the realm of B2B networking with the creation of Success Champions Networking (SCN). Learn how Donnie transitioned from daily podcasting to establishing SCN, a mastermind-style networking group tailored for B2B professionals. We'll explore the unique structure of SCN meetings, the rapid expansion across North America, and their ambitious goal to reach 10,000 members. Connect with Donnie:Websitehttp://www.donnieboivin.com/Success Championshttps://successchampionnetworking.com/LinkedInhttps://www.linkedin.com/in/donnieboivinListen to Growth Mode Podcastgrowth-mode.captivate.fm/listen Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Join us as we chat with master publicity strategist Jill Lublin, who transitioned from the music business to becoming a PR expert. Jill reveals her passion for helping entrepreneurs craft focused and consistent messages that solve marketplace problems without draining their budgets. Learn how clarity, consistency, and persistence in communication can significantly boost your business growth and shape your public perception across all interactions—from online engagements to everyday encounters.We'll also guide you through the rapidly changing world of publicity, emphasizing the importance of choosing the right platforms for your audience. Avoid the traps of chasing every trendy platform and stick to what truly works for you and your listeners. With practical advice on mastering one platform before moving on to the next, and tips on effectively connecting with your audience, this episode is packed with actionable insights. With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular ‘Crash Course in Publicity’, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online class. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies.Jill's Free Gift:Free Publicity Action Guidehttp://publicitycrashcourse.com/freegiftConnect with Jill:http://publicitycrashcourse.comSocial MediaFacebook:https://www.facebook.com/publicitycrashcourseLinkedInhttps://www.linkedin.com/in/jilllublin/X (formerly Twitter)https://twitter.com/JillLublinGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Can video really transform the traditionally audio-only podcasting space? In this episode of Communication Connection Community, we explore this intriguing question with our special guest, Loreta Tarozaite. Loreta, the founder and CEO of Loreta Today, shares her wealth of knowledge from over 20 years in video storytelling and corporate communication. From her beginnings as a TV news anchor in Lithuania to her current role in the U.S., Loretta provides a fascinating look at the common pitfalls executives face on camera and offers actionable strategies to avoid them.We dive deep into the significance of executive visibility, particularly through platforms like YouTube. Loreta and I discuss how executives, regardless of company size, can leverage video to humanize their brands and enhance their reputations. Through historical examples like Harlan Sanders and Steve Jobs, we illustrate the long-lasting impact of visible leadership. Loreta provides invaluable advice on overcoming the fear of judgment and time constraints that many executives encounter when appearing on camera, emphasizing the power of authentic human connection.A veteran media professional. Loreta specializes in B2B technology companies in growth-stage and organizations in transitional chaos that need to effectively manage marketing and communications during the fast-moving changes stage.  As a communications and visual storytelling strategist, she helps C-suite leaders and founders elevate their executive and brand presence that unlocks trust, visibility, authority, and impact in the market.  She takes you from scrappy to world-class PRESENCE.Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Discover the secrets of niche specialization and how it can transform your business strategy. In this episode, we recount our journey with Podcast Solutions Made Simple and our pivotal decision to focus on real estate professionals. We are excited to host Robert Ingalls, founder of LawPods, who shares his compelling story of moving from a career in law to establishing a successful podcast production agency for law firms. Learn how narrowing your focus can simplify branding, streamline processes, and enhance expertise while avoiding the pitfalls of trying to be everything to everyone.Quality over quantity takes center stage as Robert and I discuss the challenges and rewards of transitioning from competing on price to delivering exceptional work. Hear personal anecdotes about our early struggles, the importance of recognizing your worth, and how "Pricing Creativity" influenced our approach to business. Whether you're contemplating starting your own venture or looking to elevate your current one, this conversation offers invaluable insights into building a high-quality, higher-margin business model.Robert Ingalls is a recovering attorney, speaker, and the founder of LawPods, one of the first podcast marketing agencies for law firms. After the challenges of practicing law threatened to derail his career and mental health, he traded in his suit and tie for a shot at entrepreneurship. While there were a few rough years in between, he turned his spare bedroom podcasting hobby into a marketing agency servicing the biggest brands in law. He lives in Raleigh, North Carolina, with his delightful wife, darling daughters, and a proliferating collection of longboard skateboards.Connect with Robert:Website:https://lawpods.com/Social MediaLinkedIn Personal: https://www.linkedin.com/in/robertingallsLinkedIn Lawpods: https://www.linkedin.com/company/lawpodsFacebook: https://www.facebook.com/lawpodsInstagram: https://www.instagram.com/lawpodsGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Unlock the secrets to scaling your business and generating genuine customer leads with insights from Solomon Thimothy, the mastermind behind 1IMS and Clix. Ever wondered how some websites convert visitors into loyal customers while others fall flat? Solomon shares his early challenges and pivotal realizations in website development and marketing, revealing that true success is all about growth and effective customer acquisition. Delve into the evolution of technology from the humble beginnings of website creation to the sophisticated AI applications of today, all while understanding the crucial role of community and engagement in modern podcasting.Prepare to stand out in a crowded marketplace with Solomon's expert strategies on building thought leadership through content marketing. Discover why the key to captivating your audience lies in crafting content that provokes reactions and how publishing on major platforms like Forbes and Inc Magazine can enhance your credibility. Learn about the power of short-form video content and consistent high-quality insights to amplify your message across multiple channels. Solomon emphasizes the importance of storytelling and creating relevant, engaging narratives that resonate with your audience and boost your social media presence.Solomon Thimothy is a highly accomplished entrepreneur with over 17 years of experience in marketing and sales. As the co-founder and CEO of OneIMS and IMS, two leading inbound marketing and sales agencies, as well as Clickx, he has helped businesses increase their revenue using the 10X Framework. Solomon is also an expert in lead generation and customer acquisition, as well as a USA Today and Wall Street Journal best-selling author.In addition to his work, Solomon is also an angel investor and startup advisor. He has helped numerous startups grow and scale, leveraging his expertise in marketing, sales, and business strategy.Connect with Solomon:LinkededInhttps://www.linkedin.com/in/solomonthimothy/TikTokhttps://www.tiktok.com/@sthimothyYouTubehttps://www.youtube.com/c/ClickxioGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

Unlock the secrets of keeping your podcast top-of-mind with the wizardry of marketing automation, as we unfurl innovative strategies with our guest, Alex Thoric. As a Taekwondo master and marketing guru, Alex brings a unique perspective on building systems that work tirelessly for you, blending his passion for martial arts and soccer with his acumen for business growth. Our conversation is a goldmine for content creators looking to strike the perfect balance between their craft and their marketing efforts, ensuring their voice resonates with audiences well beyond the air date.Step into the realm of effortless podcast promotion, where the right tools and tactics make all the difference. From the nuances of Zapier simplifying your podcast distribution to the wisdom of focusing on a single social media platform, this episode is brimming with actionable advice. We also tackle the importance of content repurposing to amplify engagement, setting the stage for a growth spurt in your podcast's reach. And if you're itching to jump into the podcasting fray or eager to suggest a guest who could enrich our discussions further, reach out and join the vibrant community we're cultivating. Follow our journey on LinkedIn and Twitter for the freshest updates, and never miss a beat in the podcasting world.Alex Thoric is the founder of  a marketing agency Thor Marketing and Co-Founder of a marketing agency called Thor Marketing, and Co-Founder of  Building Income on Demand.  A digital marketer that had a great experience working with different industries such as spa, gyms, coaches, consultants, real estate, and restaurants and helping them grow their customer list. He's a big sport fan. Holder of a 2nd Dan black belt in Taekwondo, practicing it for the last 14 years and even had his own school. His goal is to help local businesses create marketing systems and automations as well as help create content to make business owners life easier and more fulfilling than it is right now.Connect with AlexWebsitehttps://buildingincomeondemand.com/LinkedInhttps://www.linkedin.com/in/alex-thoric/Instagramhttps://www.instagram.com/alexthoric/Facebookhttps://www.facebook.com/alexthoricGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:[email protected] you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://podcastsolutionsmadesimple.buzzsprout.com/Follow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72