YouTube on TV: What Marketers Need to Know

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series FormatGuest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and CarouselsHow Adding Music to Instagram Carousels Unlocks the Reels FeedCreating Multi-Caption Carousels and Strategic Carousel ContentGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram MetricsHow to Amplify High-Performing Organic Instagram Posts With Paid AdsGuest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing LinkedIn Campaign Manager Brand Kit for AdsUsing LinkedIn Collaborative Posts to Drive Reach Beyond Company PagesUsing AI-Powered People Search for All US UsersUsing the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought LeadersUnderstanding LinkedIn’s In-Network vs. Out-of-Network AnalyticsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram Carousel HooksStructuring the Instagram Carousel Story ArcTurning Instagram Carousel Engagement Into RevenueGuest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce FeaturesGuest: Liron Segev | Show Notes: socialmediaexaminer.com/728Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for YouThe Triple S Framework for LinkedIn Content: StopThe Triple S Framework for LinkedIn Content: StayThe Triple S Framework for LinkedIn Content: ShareGuest: Kasey Brown | Show Notes: socialmediaexaminer.com/727Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ReachInstagram Instants Disappearing PhotosInstagram Reels Series and Your MarketingGuest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/726Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients.Four Steps to Get Started on YouTubeIdentifying Topics That Will PerformDeveloping Your YouTube Script, Hook, and CTAsHow to End YouTube Videos to Drive Session DurationRecommendations for Video Recording Equipment and SetupGuest: Ty Myers | Show Notes: socialmediaexaminer.com/725Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control.Let AI Handle Your Facebook Pixel SetupConnect AI Agents to Your Ad Account, CarefullyUse Meta's AI Business Assistant as a Smart Second OpinionProduce AI-Assisted Creative to Stand OutUse AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing ConversionsGuest: Nick Theriot | Show Notes: socialmediaexaminer.com/724Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.