Meta Wants to Run More of Your Marketing — But Should They?

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm.Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually DoesThe Andromeda Algorithm and Why Creative Diversity Is Now the Competitive LeverHow the AI-Enhanced Pixel and Product Catalogs Change the Data GameUsing Meta AI at Meta.ai for Account Analysis and StrategyMeta Business Agent and the Rise of AI-Powered Customer InteractionsGuest: Tara Zirker | Show Notes: socialmediaexaminer.com/736Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads.Why Most Businesses Get YouTube Strategy WrongHow to Target the Viewer, Not the CustomerHow to Use a Curiosity Gap to Earn the ClickHow to Build Know, Like, and Trust Before SellingHow to Use Find an Authentic VoiceHow to Choose the Right YouTube Video Format and Engagement MechanismHow to Use YouTube Analytics to Analyze and Adjust Your Content StrategyGuest: Derral Eves | Show Notes: socialmediaexaminer.com/735Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep?​ I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content.TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad ManagementAI Skills That Give Marketers a Shortcut to Expert-Level Campaign ManagementSymphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains EssentialContent Suite's AI Search Simplifies Competitive Research and Creative IdeationHow to Structure Short-Form Video That Outperforms AI-Generated ContentGuest: Melissa Laurie | Show Notes: socialmediaexaminer.com/734Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers.Why Video Series Content MattersThe 4H Formula for Structuring Individual Videos for an Educational Video SeriesHow to Use Your Origin Story in Educational Video Series: The Story Vault & Re-HookingThe Golden Series Formula for Creating a Video SeriesHow to Choose a Repeatable Video Series FormatGuest: Daryn Strauss | Show Notes: socialmediaexaminer.com/733Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement.Instagram's TV App Expansion and What It Means for MarketersUsing AI-Powered Stories Effects and Keeping Stories AuthenticSwapping Audio on Published Posts and CarouselsHow Adding Music to Instagram Carousels Unlocks the Reels FeedCreating Multi-Caption Carousels and Strategic Carousel ContentGuest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/732Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026.Why Instagram Feels Different in 2026How to Create Natural-Feeling Instagram Reels for MarketingHow to Create Natural-Feeling Instagram Carousels for MarketingHow to Find Your Format Mix and Posting Cadence With Instagram MetricsHow to Amplify High-Performing Organic Instagram Posts With Paid AdsGuest: Ellen Mackenzie | Show Notes: socialmediaexaminer.com/731Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged.Using LinkedIn Collaborative Posts & Creator MarketingUsing LinkedIn Campaign Manager Brand Kit for AdsUsing LinkedIn Collaborative Posts to Drive Reach Beyond Company PagesUsing AI-Powered People Search for All US UsersUsing the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought LeadersUnderstanding LinkedIn’s In-Network vs. Out-of-Network AnalyticsGuest: AJ Wilcox | Show Notes: socialmediaexaminer.com/730Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel.Why Instagram Carousels Outperform Reels for Many CreatorsChoosing the Right Visual Style for Instagram CarouselsWriting Instagram Carousel HooksStructuring the Instagram Carousel Story ArcTurning Instagram Carousel Engagement Into RevenueGuest: Katelyn Rhoades | Show Notes: socialmediaexaminer.com/729Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewersWhy YouTube on TV Changes MarketingOptimize Your Channel Banner and Thumbnails for TVCreate Longer, Episodic Content for the Couch AudienceUnderstand YouTube's New Unique Reach MetricPrepare for Ask YouTube and AI-Powered Search on TVTake Advantage of YouTube's TV Commerce FeaturesGuest: Liron Segev | Show Notes: socialmediaexaminer.com/728Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for YouThe Triple S Framework for LinkedIn Content: StopThe Triple S Framework for LinkedIn Content: StayThe Triple S Framework for LinkedIn Content: ShareGuest: Kasey Brown | Show Notes: socialmediaexaminer.com/727Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.