How to Use Benefits as a Competitive Advantage

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? To explore how to remain relevant in the emerging AI world, I interview Ben Angel.Guest: Ben Angel | Show Notes: socialmediaexaminer.com/612Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.Guest: Andy Crestodina | Show Notes: socialmediaexaminer.com/611Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.Guest: Liz Germain | Show Notes: socialmediaexaminer.com/610Review our show on Apple PodcastsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.Guest: Justin Levy | Show Notes: socialmediaexaminer.com/609Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.Guest: Allen Weiss | Show Notes: socialmediaexaminer.com/608Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.Guest: Noah Kagan | Show Notes: socialmediaexaminer.com/607Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.Guest: Ali Kelly | Show Notes: socialmediaexaminer.com/606Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.Guest: Jay Schwedelson | Show Notes: socialmediaexaminer.com/605Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.Guest: Alisha Conlin-Hurd | Show Notes: socialmediaexaminer.com/604Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford.Guest: Michelle Gifford | Show Notes: socialmediaexaminer.com/603Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.