Employee-Generated Content: Creating a Video First Strategy

Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren’t converting like they used to? Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves. To learn how to craft a sustainable messaging strategy that makes your product irresistible by addressing real customer needs, I interview Katelyn Bourgoin.Guest: Katelyn Bourgoin | Show Notes: socialmediaexaminer.com/672Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field? To discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced, I interview Louise Brogan.Guest: Louise Brogan | Show Notes: socialmediaexaminer.com/671Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Posting consistently but not seeing business results on Instagram? Wondering how to move beyond likes to generate quality leads and sales? To discover a proven Instagram content strategy designed to attract the right audience, boost engagement, and convert followers into paying customers, I interview Elizabeth Marberry.Guest: Elizabeth Marberry | Show Notes: socialmediaexaminer.com/670Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? To discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels real growth, I interview Lucas O'Keefe.Guest: Lucas O'Keefe | Show Notes: socialmediaexaminer.com/669Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? To discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed, I interview Pat Flynn.Guest: Pat Flynn | Show Notes: socialmediaexaminer.com/668Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? To discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends, I interview Brock Johnson.Guest: Brock Johnson | Show Notes: socialmediaexaminer.com/667Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

​Struggling to build trust and engagement with polished brand content alone? Wondering how to empower your employees to create authentic videos for your business? To discover how to implement a video-first employee-generated content (EGC) strategy to amplify reach, boost credibility, and connect with your audience in a more human and relatable way, I interview Melissa Laurie.Guest: Melissa Laurie | Show Notes: socialmediaexaminer.com/666Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

​Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? To discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans, I interview Nicky Saunders.Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/665Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to turn LinkedIn connections into real opportunities? Wondering how to go beyond surface-level networking and actually convert conversations into business results? To discover advanced LinkedIn networking strategies to help you build authentic relationships, boost engagement, and turn your professional presence into consistent growth for your brand or business, I interview Michaela Alexis.Guest: Michaela Alexis | Show Notes: socialmediaexaminer.com/664Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Struggling to turn viewers into loyal fans or paying customers? Wondering what type of video content actually builds trust and drives conversions in 2025? To discover how to craft intentional, connection-driven video experiences that go beyond views to earn you lasting engagement, brand loyalty, and measurable business results, I interview Luria Petrucci.Guest: Luria Petrucci | Show Notes: socialmediaexaminer.com/663Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.