067 - Why Creating More Content is NOT the Answer

Are you spending hours every week creating content that disappears within twenty four hours of being posted? In this episode we're talking about why creating more is not the answer - and what to do instead. If you've ever felt like you're on a content treadmill that never stops, this one is going to reframe the way you think about your content strategy completely.

In this episode we cover:

• Why the "post more" advice is actually working against you and burning you out in the process
• The difference between disposable content and leveraged content — and why it matters for the long term health of your business
• What a leveraged content ecosystem actually looks like in practice — from one long form piece of content to Instagram posts, LinkedIn, email and reels
• Why long form content like podcasts and YouTube videos keep working for you long after they're created — and how to start building that for yourself
• The honest truth about starting from scratch with no audience — and why imperfection and humanity are your greatest assets

Resources mentioned:

• Join The MumBOSS Network community — www.themumboss.com