Beyond the Beach Read: Influencer Chassity Evans on Reinvention, Resilience & the Power of Showing Up

SHOW NOTES EPISODE 364GUEST: Virginia HumeTITLE: Virginia Hume on Becoming an Author Mid-Career: Identity, Place, and the Stories We InheritEpisode Summary:USA Today bestselling author Virginia Hume joins Laura Cox Kaplan on the She Said/She Said Podcast to talk about mid-career reinvention, the nine-year side hustle that transformed her into a novelist, and the powerful difference between what we're trying to do and what we're trying to be. Her debut novel Haven Point, and her brand-new book Liberty Island (St. Martin's Press, May 5, 2026) are sweeping multigenerational stories about identity, place, family, and the women who shape us across generations.Why You'll Love This Episode:If you've ever wondered whether it's too late to start something new and whether the chapter you're writing in your head will ever make it onto the page, this conversation will stay with you. Virginia is proof that every season of your life is building toward what comes next. Her path from political PR to corporate communications to college essay consultant to bestselling novelist is a real-time illustration of Experience Equity™, the idea that everything you've already lived, learned, and survived is exactly what makes your next chapter possible.This episode is for you if you're navigating a mid-career pivot, sitting with a creative dream you haven't told anyone about, or simply need a reminder that the work itself (not the title and not the outcome) is where the magic truly lives.What You'll Take Away:Why Virginia kept Haven Point a near-secret for nine years, and the science of "social reward" that explains why talking about your dream can quietly drain itThe mindset shift that lets you write, build, or create without ego so that you can focus on what you're trying to do instead of who you're trying to beHow to recognize when one chapter of your career is quietly preparing you for the nextWhat Virginia means by "give without counting the time", and why this single phrase may change how you approach any meaningful projectHow writing about misunderstood mothers, inherited silences, and the love of community gave Virginia a deeper understanding of her own storyAbout Virginia Hume:Virginia Hume is the USA Today bestselling author of Haven Point (St. Martin's Press, 2021) and Liberty Island (St. Martin's Press, May 5, 2026). A Vanderbilt graduate, she spent more than two decades in political and corporate communications before turning mid-career to fiction. She lives in the Washington, D.C. area. Books & Links:Haven Point by Virginia HumeLiberty Island by Virginia Hume, releases May 5, 2026Connect With Laura & She Said/She Said:Website: LauraCoxKaplan.com Instagram: @lauracoxkaplanLinkedIn: @LauraCoxKaplanEmail: [email protected] Discounts: Shop exclusive She Said/She Said offers at https://MyDeals.Page/1w7d with promo code SHESAID at checkout.Loved this episode? Please leave a review on Spotify, Apple Podcasts, YouTube, or wherever you listen — it helps more women find conversations like this one.She Said/She Said Podcast is a weekly production of She Said/She Said Media

SHOW NOTES Title: Beyond the Beach Read: Chassity Evans on Reinvention, Resilience & the Compounding Power of Showing Up Episode 363 Guest: Chassity Evans A Special She Said/She Said Beach Reads EpisodeTHIS WEEK'S TOPIC:Welcome to the kickoff of our Summer Beach Reads series! But friend, if you're expecting a light conversation about your next poolside pick, this one is going to surprise you. Because while content creator and professional influencer Chassity Evans did just publish her debut novel, Pink Sand Summer, the real story is how she got there: fifteen-plus years of showing up, building trust, evolving her voice, and quietly accumulating the kind of experience equity that makes a bold creative pivot possible in the first place.In this conversation, Laura Cox Kaplan sits down with the Charleston-based content creator, entrepreneur, and now novelist to talk about what it really looks like to reinvent (and evolve) in the public eye. You'll hear how Chassity navigated the messy middle of writing a novel with no formal training, how years of vulnerability online prepared her (and didn't) for the exposure of authorship, and why she believes the "off-the-resume" chapters of your life are often the ones that set up your biggest leaps.This is an episode about creative courage, compounding returns, community over competition, and what happens when you trust your own voice long enough to let it carry you somewhere new.ABOUT THIS WEEK'S GUEST:Chassity Evans is a Charleston, South Carolina–based content creator, entrepreneur, and now debut novelist. Previously known to her loyal community through her popular blog Look Linger Love, she now shares her work, her world, and her writing at chassityevans.com and on Instagram.KEY THEMES & WHAT YOU'LL TAKE AWAY:FROM BLOGGER TO NOVELIST—THE NON-LINEAR PATH [12:30] How Chassity turned fifteen years as a trusted content creator into the foundation for her first novel—without a writing degree, a publisher, or a plan. A real-time case study in why the long arc of your career is more strategic than it looks.THE MESSY MIDDLE & THE ROLE OF JOY [14:04, 37:20] Honest wisdom on pushing through self-doubt, uncertainty, and the stretch of any big goal where nothing feels clear yet. Why joy isn't a luxury in the messy middle—it's the fuel.EXPERIENCE EQUITY IN ACTION [21:14] Laura and Chassity unpack how every chapter of your life—the visible wins and the detours, side projects, and quiet reps—compounds into creative and professional capital you can draw on later. Chassity's pivot is a textbook example.AUTHENTICITY AS INFRASTRUCTURE [22:10] Fifteen-plus years of sharing publicly built something that turned out to be essential for authorship: earned confidence and a thicker skin. A conversation about why vulnerability, practiced over time, becomes a competency.HANDLING CRITICISM WITHOUT LOSING YOUR VOICE [24:25] Practical strategies for navigating online negativity—finding your tribe, deciding when (and when not) to engage with trolls, and trusting your own instincts when the noise gets loud.COMMUNITY OVER COMPETITION [08:47] Inside Charleston's unusually collaborative creator community, and why Chassity believes generosity—sharing resources, wins, and introductions—builds stronger businesses than guarding territory ever could.THE BUSINESS OF SELF-PUBLISHING [29:25] A candid, strategy-packed look at why Chassity chose to self-publish, how she navigated Amazon KDP and IngramSpark, and what she's learned about ownership, royalties, and creative control.CHARACTER, PLACE & PERSONAL STORYTELLING [38:38] How Chassity built the world of Pink Sand Summer—and why her love of community and place infuses every page.WHAT'S NEXT [39:30] A look ahead at novel number two, set in the same universe, and the particular challenge of building on a debut success.Whether you're feeling the pull toward a creative pivot, sitting squarely in your own messy middle, or just looking for a summer read with a story behind it, this conversation will meet you where you are.I'd love to hear what resonates. Reach out through the links below. Your reflections help to shape where we go next.FEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTES Episode 362: Career Reinvention: The Off-Resume Experience That Sets You ApartSolo Host episode with Laura Cox KaplanTHIS WEEK'S TOPIC:It’s tax season in the U.S. While you’ve probably been cataloging expenses, investments, and contributions, Host Laura Cox Kaplan urges you to take inventory of another kind of asset: your experience equity. This week’s solo episode is about understanding, owning, and leveraging the value of your lived experiences at work and at home, through difficult seasons, and especially through the nonlinear, unconventional chapters of your life. Laura introduces the concept of “experience equity”, the sum total of what you’ve learned, survived, achieved, and navigated, why it matters, and how you can begin to recognize, strategize, and deploy it for greater impact. If you struggle to see or articulate the value of those experiences that don’t come with a job title or a paycheck, this episode is for you.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:WHAT IS “EXPERIENCE EQUITY” AND WHY DOES IT MATTER: 02:28.FOUR COUNTERINTUITIVE TRUTHS ABOUT EXPERIENCE EQUITY:The most valuable work you do may not be your paid work 04:22.Your detours are your differentiators—your nonlinear path is an asset, not a liability 06:38.The experiences you leave off your resume might be your biggest value add 10:08.Reinvention isn’t starting over; it’s cashing in on what you’ve already built 10:52.A SIMPLE FRAMEWORK FOR LEVERAGING EXPERIENCE EQUITY:Laura shares a three-part structure to help you see and use your accumulated value:Awareness: Develop a discipline for looking at your own story and auditing the experiences that shaped you 14:48.Intention: Decide how you want to strategically use what you know to build or pivot in new directions 16:13.Mindset: Adopt a growth mindset—see setbacks as assets and treat every season as a compounding contributor to your value 17:05.WHY “OFF-RESUME” EXPERIENCES MATTER:From volunteering and caregiving to navigating messy, resource-strapped situations, Laura explains how these “intangible” experiences generate real-world leadership and resilience that’s increasingly important and nearly impossible to replicate 06:15.THE SCIENCE OF FLOURISHING AND EXPERIENCE EQUITY:Laura ties the concept to positive psychology research and explains why mindset and meaning are essential for thriving both personally and professionally 19:05.PRACTICAL IDEAS TO AUDIT AND LEVERAGE YOUR EXPERIENCE EQUITY:Learn how to develop a regular practice of self-auditing, apply your experience equity with intention, and rethink your story for high-stakes conversations and new opportunities 21:41.If you've ever felt like your career path looks messier on paper than it does in practice, or you've been leaving your most valuable experiences off your résumé because you didn't think they counted, this episode is for you. Laura breaks down four counterintuitive truths about experience equity, including why your detours may be your greatest differentiators and why reinvention isn't starting over; it's cashing in. She also introduces her AIM framework for turning accumulated experience into intentional strategy, and shares how AI can help you surface the value you've been overlooking. [21:20]As always, please let us know what you thought of the episode and the topic. What’s the chapter of your story you’ve been undervaluing? Reach out through the links below. Your feedback and stories make this community stronger. And please be sure to leave a review. LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 361Is Your Ambition Pointed in the Wrong Direction?THIS WEEK’S TOPIC:What does ambition look like after you’ve already reached a summit in your career? Or when you’ve outgrown the role you worked so hard to earn? This week, Laura Cox Kaplan explores how our definitions of ambition evolve over time. Inspired by last week’s powerful conversation with Sheryl Sandberg, Laura unpacks why restlessness, burnout, or nagging dissatisfaction may actually be signs that your ambition is evolving, not disappearing. She shares how writing her own “Lean In” story sparked her own pivot, and she offers a 3-part framework for evaluating whether you’re experiencing an ambition gap, burnout, or being pulled to embrace something new. This topic isn’t regularly discussed. If you’ve ever wondered, “What am I ambitious for, now?” or felt guilty for wanting something different, this episode will help you reframe your ambition in a way that is 100% yours!HIGHLIGHTS & WHAT YOU’LL LEARN IN THIS EPISODE:HOW AMBITION EVOLVES: Laura reflects on her discussion with Sheryl Sandberg, who describes what ambition looks like some 13 years after writing “Lean In”OUTGROWING YOUR ROLE: What happens when you’ve reached the top, but the work no longer fits? Laura shares her realization that her own ambition hadn’t disappeared, but it needed a new direction.THE AIM FRAMEWORK: Discover Laura's actionable framework for navigating career evolution:Awareness: Recognizing the signals (restlessness, discomfort, envy) as valuable data.Intention: Actively choosing what you want to build rather than just following the next logical step.Mindset: Applying Carol Dweck’s growth mindset to see discomfort and uncertainty as opportunities, not verdicts.REDEFINING SUCCESS: Why “What am I ambitious for?” is a more powerful question than “Am I ambitious enough?” and how your daily choices reflect what you truly want.RESOURCES MENTIONED:“Mindset” by Carol DweckPrevious episode with Sheryl Sandberg (Ep. 360)If you’ve been wrestling with what’s next or struggling to define what ambition means to you, these insights will help you own your story and set your sights on what truly matters.FEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutLOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEPISODE 360: Lean In and Sheryl Sandberg 13 Years LaterA Special Women's History Month EpisodeTHIS WEEK’S TOPIC:It’s been 13 years since Sheryl Sandberg published “Lean In,” sparking a global conversation about women, leadership, and ambition. The world, and Sheryl herself, has evolved in profound ways since then. In this special Women’s History Month episode, Laura Cox Kaplan sits down with Sheryl Sandberg, her close friend and the pioneer of the Lean In movement, for an intimate and wide-ranging conversation. Together, they explore not just the enduring message of “Lean In,” but also resilience, the power of female friendships, investing generously in others, and navigating the shifting landscape of work, technology, and influence.ABOUT THIS WEEK’S GUEST:Sheryl Sandberg is the author of “Lean In,” co-author of “Option B,” former COO of Meta (formerly Facebook), and founder of Lean In Foundation. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:OWNERSHIP AND INTERNAL VOICES: Sheryl and Laura discuss how “Lean In” shifted the conversation about women, leadership, ambition and power. THE POWER OF FEMALE FRIENDSHIP AND PEER MENTORSHIP: Learn how Lean In Circles have grown globally, now numbering over 150,000, and why peer mentorship, friendship, and practicing ambition in safe spaces are key for professional and personal growth.AMBITION REDEFINED: Sheryl shares how ambition has evolved for her across life’s seasons, why it’s still a word she proudly claims.MENTORSHIP, SPONSORSHIP & THE ‘ME TOO’ EFFECT: The chilling impact of “Me Too” on male mentors, and why women must advocate for equal access to mentorship, sponsorship, and informal opportunities. Practical strategies for navigating the optics and discomfort while still advancing your career.RESILIENCE AFTER TRAGEDY and POST-TRAUMATIC GROWTH: Sheryl recounts her experience of losing her husband Dave Goldberg and writing “Option B”; she shares insight into the three “Ps” of resilience: personalization, pervasiveness, and permanence. BUILDING AND CELEBRATING CULTURE: Lessons from Marine Corps leadership training at Quantico, including the importance of after-action reviews (celebrating what went right as well as addressing what went wrong).GIVERS AND TAKERS IN CORPORATE AND PERSONAL LIFE:Hear Sheryl’s take on Adam Grant’s “Givers and Takers” matrix, and why understanding these dynamics is crucial to fostering a culture of contribution and candor.AI AND THE FUTURE OF WORK: Why women are being left behind in the adoption of AI, and how Lean In is tackling the skills gap so women and girls can thrive in the technological revolution.ENDING CHILD MARRIAGE AND INVESTING IN GLOBAL CHANGE: Sheryl talks about her advocacy to end child marriage worldwide, the urgency of the issue, and how listeners can get involved.PRACTICAL TAKEAWAYS:The role of journaling what you did well to build confidenceHow to practice career-defining conversations in Lean In CirclesThe importance of reframing setbacks and celebrating achievements dailyWhy small steps (Sheryl’s “10 Turns”) are the path through overwhelmWhether you’re navigating your own career pivot, searching for resilience, or striving to amplify your influence and impact, we think you’ll find so much value in this important conversation. What resonated most with you? Please let us know and join the conversation. Your feedback is always welcome! Contact us using the links below.LET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTES Episode 359“Girl's Gotta Eat": Practical Career Moves That Built a $100M Exit and launched an AI startupGuest: Mariah Chase, co-founder / CEO, Ekyam.aiTHIS WEEK'S TOPIC:So many of us approach our careers with the hope that each job or decision leads us closer to some “right” path. But what if your most powerful asset is a blend of every experience: good, bad, logical, or unexpected? This week’s guest, Mariah Chase, exemplifies the idea of “experience equity” and offers a candid, insightful blueprint for embracing career pivots, building entrepreneurial muscle, and thriving through ambiguity and adversity.This episode is for anyone who’s felt stuck, unsure, burnt out, or just looking at an unfamiliar path and wondering: Am I allowed to make a bet on myself?ABOUT THIS WEEK’S GUEST:Mariah Chase is the co-founder and CEO of Ekyam.ai, an AI-native inventory data platform helping retailers and brands wield data more accurately and powerfully. Prior to entering the world of tech, Mariah was an entrepreneur, operator, and leader across fashion (think Roger Vivier and Tory Burch), communications, licensing, and e-commerce spaces, including a 9-year stint serving as CEO of Eloquii, a fashion brand for women sizes 14 and up. She’s led companies through successful acquisitions, weathered “miraculous” exits, experienced burnout, and proven that the most valuable leadership skill might just be asking great questions (especially when you have no idea what you’re doing).KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE POWER OF “EXPERIENCE EQUITY”: Laura Cox Kaplan introduces the idea that every job, skill, and even hardship adds to your unique “equity” and Mariah Chase shows how her career pivots, from PR to startup exits to leading in tech, layered together to build her “portfolio” (01:07–02:20).JUMPING BEFORE YOU’RE “QUALIFIED”: Mariah describes how she made bold moves without having all the boxes checked, and how ambition, practical necessity, and hunger can be powerful motivators when evaluating new opportunities (07:19–10:19).WHEN IT’S TIME TO LEAVE (AND YOU DON’T KNOW WHAT’S NEXT): Real talk about burnout, being honest with yourself, and having the courage to walk away from comfort, security, or a leadership role, even if you have “no clue” what’s next, and why that’s OK (37:22–39:42).THE IMPORTANCE OF TEAM & LEARNING FROM OTHERS: How Mariah’s time at Eloquii taught her the value of surrounding yourself with incredible talent and being relentlessly curious (and unafraid to ask questions, no matter how basic) (29:27–32:21).CAREER PHILOSOPHY: The difference between making decisions “in the moment” (out of practicality or hunger) and how your story looks “philosophical” only in hindsight. Mariah shares honest reflections on both (14:02–14:52).THE POWER OF INTUITION & BEING OPPORTUNISTIC: How evaluating options, listening to your gut instinct (“bad vibes are never wrong”), and mining your own network can lead to the opportunity you never expected (21:28–22:28).NAVIGATING “MIRACLE” EXITS & BIG CORPORATE TRANSITIONS: Behind-the-scenes of selling a business, working inside giants like QVC and Walmart, and managing stakeholder expectations, customer loyalty, and internal advocacy (19:00–37:05).LEAPING INTO TECH & AI: Why Mariah said “absolutely not” to her own invitation to lead an AI startup, what changed her mind, and what Ekyam.ai is building for the future retail economy (40:01–45:21).ADVICE FOR WOMEN FACING THE UNKNOWN: Mariah’s three “OP” words: Open-minded, Optimistic, and Opportunistic, and guidance for anyone wrestling with a career pivot, uncertainty, or a sense of being “stuck.” Plus, why no job is ever 100% bad or perfect (48:01–51:32).Mariah brings wisdom, humor, and authenticity to every lesson from the value of being “failure rich,” to building (and deploying) experience equity, to finding purpose in surprise pivots. This conversation is a must-listen for anyone ready to embrace the messy, nonlinear, brilliantly valuable journey that is your career.We can’t wait to hear what resonated for you! Please share your feedback or questions after you listen, and remember to leave us a review!LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTES358: How Selectivity and Intention Build Standout BrandsGuest: Caroline Turnipseed, Founder of CWT ConsultingTHIS WEEK’S TOPIC:It’s easy to confuse activity with intention, especially when you’re building a brand. Whether you’re running a company, managing a team, or developing your personal brand, we’re all constantly told to “do more”, and goodness knows there are more than enough platforms to keep us busy! But where you focus and what you choose to do makes all the difference. This week’s episode explores how intention, selectivity, and the willingness to say “no” are the true engines of sustainable and meaningful brand growth (both personal and professional). My guest Caroline Turnipseed draws on her deep experience spanning powerhouse brands like Lilly Pulitzer and Victoria’s Secret, and shares the philosophy that guides her agency and the brands she works with to cut through digital noise and achieve genuine results.ABOUT THIS WEEK’S GUEST:Caroline Turnipseed is the founder of CWT Consulting, a boutique digital marketing agency beloved by founder-led retail brands. With roots at major companies like Lilly Pulitzer and Victoria’s Secret, and an instrumental role in scaling Gal Meets Glam, Caroline brings a unique perspective on what grows a business, what doesn’t, and why digital entrepreneurs have to master the art of selectivity. She’s a sought-after advisor on marketing strategy, customer acquisition, partnerships, email, and navigating the ever-changing tech landscape.This episode is part of our ongoing She Said/She Said Podcast + The Southern C Collaboration Series for 2026. KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE CRITICAL DIFFERENCE BETWEEN “BUSY” AND “INTENTIONAL”: Laura and Caroline discuss why real growth requires focus, deliberate choices, and sometimes the courage to stop doing what isn’t working, especially for women conditioned to “do it all.”CAROLINE’S CAREER JOURNEY & ENTREPRENEURIAL PIVOT: Discover what Caroline learned at brands of all sizes — from Lilly Pulitzer (where she honed her customer focus and partnership skills), to Victoria’s Secret (where she realized very large and corporate wasn’t for her), to the scrappy, all-hands creative world of Gal Meets Glam.HOW TO MASTER SELECTIVITY: Caroline shares how niching down and finding your “sweet spot” customer and service transformed her effectiveness, helped scale her business, and became the core of her client strategy.WHEN TO INVEST (AND WHEN NOT TO): Learn why Caroline tells many founders: “Don’t hire me yet. Fix your product first,” and how to know when your business is ready for agency support, advanced marketing tactics, and paid digital ads.THE VALUE OF EMAIL (BEFORE INSTAGRAM!): Why email remains the most overlooked but essential marketing channel for brands of any size. Caroline details how building and using your email list boosts conversion and supports sustainable, owned growth.FINDING YOUR BRAND VOICE: Tips to develop a distinctive, authentic message that resonates whether you’re crafting emails or Instagram posts, and why clarity is more important than elaborate brand guidelines.USING AI AS A TOOL, NOT A REPLACEMENT: How Caroline and her team use AI for copywriting and idea generation, but why a human touch, especially in branding and imagery, is still irreplaceable.HOW TO STAY ON TOP OF WHAT’S NEXT: Practical advice for staying up-to-date in a fast-changing marketing landscape, and why peer conversations and curiosity are just as important as reading the latest trade publication or blog.This episode is packed with actionable advice for anyone building a brand. You’ll walk away inspired to focus on what actually moves you forward, and equipped with new tools and perspectives for intentional growth.FEEDBACK & COMMUNITY: We’d love to know what resonated with you! Please share your thoughts, takeaways, or questions: email [email protected] or use the links below.LET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!MORE SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutNote: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 357: “HOW TO DEFINE YOURSELF BEFORE SOMEONE ELSE DOES”Guest: Emily Lampkin, author "White Lies and Duct Tape"THIS WEEK’S TOPIC:What does it really mean to thrive (not just survive) as a woman leader? In this week’s episode, Laura Cox Kaplan welcomes her longtime friend and public affairs expert Emily Lampkin, author of “Duct Tape and White Lies.” Emily shares the powerful insights she’s gathered over years of observing women in leadership, not just those with impressive titles, but those who are truly thriving in their careers and lives. Together, Laura and Emily dive into the practical, strategic guidance that helps women stop waiting for the “perfect” moment and start moving forward today.This episode tackles some of the biggest traps women face, from perfectionism to oversharing to “dream slashing” excuses, it offers fresh, actionable advice for defining your own path, building credibility, connecting intentionally, and gaining momentum even on your busiest days.ABOUT THIS WEEK’S GUEST:Emily Lampkin is a veteran public affairs leader, leadership workshop creator, and author. Her work is informed by her own experiences navigating demanding environments, observing patterns of success among women leaders, and her commitment to making professional development accessible for every woman, regardless of industry, role, or work setting. Through her “Women Leaders Series” and now her book, Emily demystifies the steps to branding yourself, networking with intention, and moving past self-imposed obstacles.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE MYTH OF PERFECTIONISM: Emily reveals why “duct tape and white lies” became her guiding mantra for balancing busy lives, and how perfectionism unnecessarily holds us back from achievement and happiness.DREAM SLASHERS: Learn about subtle, self-protective excuses that quietly shrink our ambitions (“I’ll do it when the kids are older… when work slows down… when I’m more ready”), and how to recognize and reframe them to propel yourself forward.THE COST OF OVERSHARING: Emily challenges the cultural norm of “bringing your whole self to work.” She explains why oversharing can leak power and invite unnecessary judgment of your priorities. Concrete advice for setting boundaries and protecting your credibility.RELIABILITY AS A LEADERSHIP QUALITY: Discover why reliability is the single most overlooked leadership trait, and why it underpins all lasting influence, both professionally and personally.DEFINING YOURSELF BEFORE OTHERS DO: Emily outlines a “message grid” used in branding and campaigns, offering a step-by-step approach to developing a powerful, memorable story that sets you apart, and counters criticism.PRACTICING YOUR STORY WITH “SWIMSUIT FRIENDS”: Learn why practicing your “selling you” pitch with trusted confidantes is the secret to building confidence and mastering compelling storytelling.PLANNED SERENDIPITY IN NETWORKING: Emily shares her philosophy of blending intentional planning with openness to unexpected outcomes: from optimizing your LinkedIn presence to showing up at events with a clear (but flexible) goal, and the importance of putting yourself in new, sometimes uncomfortable, situations.CONNECTING WITH PURPOSE AND SECRET GREETERS: Uncover how strategic introductions at events, and serving as a “secret greeter,” foster belonging and influence for both yourself and others.BUILDING AN INDIVIDUALIZED PLAN OF ACTION: Emily’s most critical advice: Make a plan for “one woman: you.” Start today, even with just a few minutes of discretionary time, to take your next actionable step.This episode is packed with wisdom, candor, and practical tools to help you build your influence from the inside out. If you’re ready to ditch perfection, define your own path, and make meaningful progress, this conversation is for you!I can’t wait to hear your thoughts. Please let us know what resonated most! You can reach me via the links below, or email the She Said team directly at [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutFEEDBACK & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media

356_SHOW NOTESTitle 356: The Hardest Part of Growing A Business: From Maker to FounderGuest: Abbey GlassHost: Laura Cox KaplanTHIS WEEK'S TOPIC:When your creative passion becomes a business, the journey is anything but straightforward! This week, Laura Cox Kaplan welcomes Abbey Glass, founder of Abbey Glass, an attainable luxury womenswear brand with a mission to help women feel confident and special for life’s most important moments. From her first stitches on her grandmother’s sewing machine to building a nationally recognized brand, Abby’s path is filled with pivots, purposeful decisions, and plenty of learning along the way.Whether you’re a product founder, platform builder, personal brand creator, or you’re contemplating a “what’s next?” career move, this episode is for you. Abbey Glass shares her insights on moving from maker to founder, managing the mental load of entrepreneurship, staying connected to customers, and navigating the often-overlooked challenges of scaling a creative venture.This conversation is part of our She Said/She Said Podcast + The Southern C Collaboration Series for 2026. ABOUT THIS WEEK’S GUEST:Abbey Glass is a classically trained fashion designer (RISD and Central Saint Martins!), whose journey began with custom dresses in Atlanta, grown “the old-fashioned way”: word of mouth, one client at a time. Raised in a family of academics, Abby made intentional choices to embrace creativity, ultimately founding a brand that meets women wherever they are, delivering style and support for those big (and small!) moments.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:FROM MAKER TO FOUNDER: Abbey Glass and host Laura Cox Kaplan dive into the internal shift required when a craft becomes a company: building systems, hiring, and marketing while trying to preserve creativity and customer connection.BUILDING EXPERIENCE EQUITY: Every skill and lesson matters, even the failures. Abby discusses how her diverse experiences (including science and business) contributed to her prowess as an entrepreneur.DECISION-MAKING & LIFE ADVISORY BOARD: Abby shares her approach to big choices, including creating her own “life advisory board” and trusting her future self to adapt and pivot.FINDING PRODUCT-MARKET FIT: Abby talks about the organic evolution of her business, how solving real problems for clients fueled growth, and the importance of thick skin for founders.LISTENING TO THE CUSTOMER: The powerful (and sometimes painful!) lessons that come from customer feedback, and why it’s key to business evolution.MANAGING BURNOUT & PRIORITIZATION: An honest conversation about burnout, mental load, executive coaching, and Abby’s “Parts Work” framework for drawing on different facets of herself at the right time.EVOLVING AUTHENTIC CONNECTION: From custom dresses to Instagram ads to retail stores, Abby shares how she intentionally cultivates trust and connection with her customer as her brand grows and the distance increases.Whether you’re a founder, aspiring entrepreneur, or simply looking for ways to turn your experiences into new opportunities, there’s so much inspiration and actionable advice packed in this episode. I can’t wait to hear what struck you in this conversation! Let me know by emailing your thoughts: [email protected] & COMMUNITY:Which part of this episode resonated with you most? We’d love to hear! Contact us using the links below.LOOKING FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.

SHOW NOTESEpisode 355: How to Listen So Your Brand Actually Grows with guest Emily Dunn, Head of Influencer, Social PR & Brand Partnerships, McKenzie-Childs)THIS WEEK’S TOPIC:Storytelling, brand building, and the power of human connection take center stage in this vibrant episode, which continues our She Said/She Said Podcast x The Southern C collaboration series. Whether you’re growing a business, communicating your value, or simply looking to ground your confidence, this conversation will spark actionable insights for you!Laura's guest, Emily Dunn, brings nearly two decades of marketing experience across agencies, startups, and iconic brands. Currently, she leads awareness marketing at McKenzie-Childs, a beloved heritage brand known especially for its whimsical checkerboard designs (did you catch the gorgeous new lavender collection?). In this episode, we dig deep into the art and science of storytelling, balancing data with intuition, listening closely to your customers (even when feedback isn’t glowing), and practical strategies for protecting your peace and confidence in high-visibility roles.KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:THE BALANCE BETWEEN DATA & INTUITION: Emily shares how data is the “compass, not the map”, and why human insight truly completes storytelling and marketing strategy.LISTENING TO YOUR COMMUNITY: Discover how brands can turn customer feedback (positive or negative!) into richer messaging, and why listening for insight is more valuable than seeking validation.HANDLING NEGATIVE FEEDBACK & PROTECTING YOUR PEACE: Practical advice for shielding your energy and staying centered, including “blinders on, good vibes only,” and leading with love (even when the comments sting).SELECTING INFLUENCERS & BRAND PARTNERS: Emily reveals the criteria for authentic partnerships and actionable advice for influencers seeking meaningful collaboration. Hint: study the brand, align authentically, and reach out!THE VALUE OF NETWORKING & GATHERINGS: Insights from Emily’s full-circle experience at The Southern C, why investing in connections and follow-up matters, and how attending conferences can spark personal and professional growth.CAUTION & OPPORTUNITY IN AI: Tips for safely leveraging AI in creative and marketing workflows, plus why the human element is still essential.BURNOUT AND TIME MANAGEMENT: Emily’s candid take on navigating burnout, mindful self-care, pocket-sized strategies to recharge, and modeling healthy boundaries for your team.TRENDS & GOING ANALOG: Thoughts on how overconsumption of media is sparking a return to analog, creative, and in-person experiences.There’s so much energy, wisdom, and practical advice throughout this conversation! Whether you’re looking to build a brand, find balance, or nurture your confidence, you’ll find inspiration and actionable takeaways.Please let us know what resonated with you! Share your feedback via the links below or email us directly: [email protected] FOR MORE SHE SAID/SHE SAID? You’ll find all our episodes & lots more content: shesaidshesaidpodcast.comLET’S CONNECT!Instagram: @lauracoxkaplanLinkedIn: Laura Cox KaplanContact: shesaidshesaidpodcast.comEmail: [email protected] SPECIAL OFFERS FOR SHE SAID/SHE SAID PODCAST LISTENERS: Use the link below to shop all of our special offers and receive exclusive She Said listener discounts:Get them at: https://MyDeals.Page/1w7dBe sure to use our Promo Code: SHESAID at checkoutPLEASE RATE AND REVIEW SHE SAID/SHE SAID PODCASTLove the show? Please consider leaving a review on Spotify, iTunes, GooglePlay, YouTube, or wherever you listen. Your feedback helps shape the podcast and brings more amazing content your way!Note: She Said/She Said Podcast is a weekly production of She Said/She Said Media.