From SAS To Everest: The Decision That Shifted Everything

Jay Morton spent 14 years in the British military, including 10 Jay Morton spent 14 years in the British military, including 10 years in the SAS Special Air Service.Then one quiet moment in the Alps changed everything.In this Thursday Bite-Sized episode of Screw It Just DO It, Jay shares the exact moment he realised there was more to life than chasing promotion inside the Special Forces.Standing on a mountain ridge, eating a sandwich, he made a decision that would take him from elite military operator to two-time Mount Everest summitier and high performance expedition leader.We talk about:Leaving a high-status career without a rigid planWhy Everest became the next proving groundThe difference between physical toughness and mental resilienceWhy growth only happens when you deliberately make life hardJay reflects on summiting Everest twice, guiding clients through extreme pressure, and why he refuses to reach the end of life with regret.🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.👉 Create a free account and claim the offer at worldfirst.com/screwit🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

In this episode of Screw It Just DO It, I sit down with Dr. Raphael Sofoluke, founder and CEO of the UK Black Business Show.Raphael didn’t start with funding.He didn’t start with a team.He didn’t even start full-time.He had an idea, six months, and a belief that representation mattered.From a 500-person event at the QE2 Centre to a week-long series attracting 16,000 attendees, Raphael shares the real story behind building one of the UK’s most impactful business platforms.We talk about speed over perfection, juggling a full-time job while building something bigger, why being audacious matters, and how the new partnership with Stephen Bartlett and Flight Story aims to drive £100 billion in economic impact over the next decade.This conversation is about execution, ambition, and refusing to think small.Key TakeawaysSpeed beats perfection. First to market with strong execution wins.Learn and earn before you leap. Industry experience compounds.Longevity matters more than hype. Execute with excellence consistently.Impact is the real metric. Revenue follows vision and representation.🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.👉 Create a free account and claim the offer at worldfirst.com/screwit🎧 Listen to the full episode of Screw It Just DO It🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

Timo Mullen is the co-founder of Foam Life, a sustainable flip flop brand built after he and his co-founder lost their six-figure jobs during the pandemic.In this Bite-Sized episode of Screw It Just DO It, Timo shares the moment they stopped waiting for certainty and chose action instead. From designing their first product in a week to securing pre-orders, raising investment, and expanding into international markets, this conversation breaks down what really happens when founders remove the safety net.Timo also explains why regret became a bigger risk than failure, how accountability drives momentum, and why word of mouth matters more than paid marketing when you are building something real.Key TakeawaysRegret is heavier than failure when you do not actRemoving the safety net forces clarityMomentum comes from action, not planningSustainability works when it is built in from day one🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.👉 Create a free account and claim the offer at worldfirst.com/screwit🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

In this episode of Screw It Just DO It, I sit down with Sahar Hashemi OBE, co-founder of Coffee Republic and the force behind Buy Women Built.Sahar shares the moment that changed everything. Trapped in a legal career that did not fit, she was forced to confront how short life really is. Instead of waiting for clarity, confidence, or permission, she acted.We talk about why most founders overthink instead of starting, why customer experience always wins, and why small, doable steps matter more than perfect plans. Sahar also explains why female entrepreneurship in the UK still lags behind other developed countries and what Buy Women Built is doing to change that.This conversation is for anyone sitting on an idea, feeling restless, or waiting for the right moment.Key TakeawaysWhy waiting is often riskier than taking actionHow starting small creates momentum and clarityWhy customer obsession builds resilient businessesHow visibility and role models change belief and behaviour🎧 This episode is powered by WorldFirst, specialists in international business payments. If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.👉 Create a free account and claim the offer at worldfirst.com/screwit🎧 Listen to the full episode of Screw It Just DO It🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham👉 www.festivalofentrepreneurs.co.uk

In this bite-sized episode of Screw It Just DO It, I speak with Cemal Ezel OBE, CEO and founder of Change Please.Cemal shares the defining moment that reshaped his life and career. On a long bus journey in Vietnam, a stranger asked him a question that forced deep reflection. Sitting in a rocking chair at ninety, what legacy would he leave behind. That question led Cemal to build Change Please, a social enterprise using coffee to tackle homelessness.Today, Change Please trains homeless people as baristas, pays a living wage, provides housing support, and reinvests all profits into reducing homelessness. The business is stocked nationwide in Sainsbury’s and is expanding internationally while maintaining strong environmental standards across its supply chain.This episode explores purpose-led entrepreneurship, building the right team, choosing mentors carefully, and why founders must take time to recognise progress.Key TakeawaysWhy reflecting on legacy clarifies decision makingHow small actions can scale meaningful impactThe importance of surrounding yourself with experienced mentorsWhy founders must pause to acknowledge progress🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at the NEC Birmingham.👉 www.festivalofentrepreneurs.co.uk

Matt Richards MBE is a two time Olympic champion who understands pressure at the highest level. In this episode of Screw It Just DO It, Matt shares how self belief was built early, tested at the 2024 Olympics, and later applied to building a business while still competing at an elite level.We talk about dealing with doubt, staying consistent when outcomes are uncertain, and why feedback and focus matter when you are building something new.Key TakeawaysHow Matt rebuilt belief under Olympic pressureWhy consistency beats confidence during uncertain momentsWhat elite sport teaches you about execution and focusHow feedback shaped Matt’s move into business🎧 This episode is powered by WorldFirst, specialists in international business payments.If your business pays overseas suppliers or receives payments from abroad, those transaction fees can quickly add up.As a Screw It Just DO It listener, you can get 50 international transactions completely fee free for 60 days.👉 Create a free account and claim the offer at worldfirst.com/screwit🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 Join us at the Festival of Entrepreneurs, November 3–4 at the NEC Birmingham.👉 www.festivalofentrepreneurs.co.uk

Simon Alexander Ong is a speaker, coach, and author of Energize. In this Bite-Sized episode of Screw It Just DO It, Simon explains why energy sits at the centre of fulfilment, performance, and progress.We talk about acting before the timing feels perfect, building relationships without expectation, and learning to filter feedback properly. Simon shares the moment he realised that waiting creates regret and why fulfilment starts with decisions made in the present.Key TakeawaysWhy waiting for the right moment often leads to regretHow energy is shaped by people, environments, and internal storiesWhy relationships grow stronger without expectations attachedHow to filter feedback into signal and ignore the noiseThis episode is for founders and leaders who feel drained, distracted, or stuck waiting for clarity.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at the NEC Birmingham.

This Festival of Entrepreneurs panel brings together founders who experienced The Apprentice from the inside and lived with the consequences after the cameras stopped rolling.Tre Lowe, Sabrina Stocker, and Daniel Elahi share why they chose visibility, what the show really gave them, and where it genuinely helped or hindered their businesses. We talk about personal brand, resilience, teamwork under pressure, and the difference between short-term attention and long-term value.This episode, hosted by James Burtt, founder of Phonic Content, is not about reality TV. It is about making deliberate decisions when exposure, risk, and reputation are on the line.Key TakeawaysWhy visibility accelerates opportunity when values are clearHow resilience is built under pressure, not comfortWhen personal brand helps and when it becomes noiseWhy certainty and teamwork matter more than tactics🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at the NEC Birmingham.👉 www.festivalofentrepreneurs.co.uk

Adam Kamani has scaled businesses by focusing on the one area founders struggle with most. People.In this Bite-sized episode of Screw It Just DO It, Adam explains why hiring decisions shape everything that follows, how strong teams compensate for leadership gaps, and why personality matters more than skill when a business starts to grow.What You’ll LearnWhy managing people becomes harder as businesses scaleHow hiring for personality protects culture long termWhy strong teams fill leadership and capability gapsWhat founders often get wrong about people decisionsThis episode is for founders and leaders who want to scale without losing trust, accountability, or momentum.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs on 3-4 November at the NEC Birmingham.👉 www.festivalofentrepreneurs.co.uk

Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.What You’ll LearnWhy starting with content de-risked their entire businessHow £20k funded the first critical leapThe discipline behind focusing on the UK before global expansionWhat founders misunderstand about slow, steady scaleThis is a practical conversation about focus, restraint, and building something meaningful without rushing scale.🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.👉 Subscribe now and be part of the movement.