The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.  Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management. Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout.  In this episode of the podcast, we talk about: Tomisin's unconventional path to marketing Innovative strategies for social media marketer Strategies to avoid burnout and set healthy boundaries Cutting through information overload Creating a separate Instagram account for decompression Focusing on consistency over viewership numbers and success …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth. Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth. Website: https://tomisinomoniyi.com/ Instagram: https://www.instagram.com/thetomisinsmith/  YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1  Threads: https://www.threads.net/@theTOMISINSMITH  TikTok: https://tiktok.com/@thetomisinsmith LinkedIn: https://www.linkedin.com/in/tomisinsmith    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310 

As controversial as we all know it is, artificial intelligence is here to stay.  So as digital marketers, how do we use it thoughtfully and mindfully?  Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don’t shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.  On top of so much more, we touch on the future of AI in marketing and society, and Avery’s thoughtful approach to technology. So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.  In this episode of the podcast, we talk about: Avery's transition from web design to tech education Very real AI hallucinations How to use AI tools like ChatGPT without compromising integrity The importance of human creativity and critical thinking in the AI era The future of AI in marketing and its potential impact on businesses The balance between productivity and societal wellbeing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Day Summit Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level. Grab your ticket today for $10: https://onlinedrea.com/smd/   About the Guest: Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio. Websites: https://averyswartz.com/ and https://www.camptech.ca/ Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/ LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market.  We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he’s translated his athlete mentality into a successful business strategy. This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts. In this episode of the podcast, we talk about: Dre’s approach to creating personalized outreach (custom videos!) Why doing things that don’t scale can lead to growth How to build genuine relationships with your audience Dre’s “Work on Your Game” philosophy How doing everything holds you back Why you need to be the biggest believer in yourself if you want to succeed …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   About the Guest: Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books.  Dre’s content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners.  Dre had a 9-year professional basketball career, playing in 8 countries. Dre’s framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution. Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com,  http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin YouTube: http://YouTube.com/Dreupt Facebook: http://Facebook.com/WorkOnYourGame LinkedIn: http://LinkedIn.com/in/DreAllDay X: http://Twitter.com/DreAllDay TikTok: http://TikTok.com/WorkOnYourGame Clubhouse: http://clubhouse.com/@drebaldwin Soundcloud: https://soundcloud.com/drebaldwin Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media.  In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind.  Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes. Whether you’re a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data.  In this episode of the podcast, I talk about: The difference between strategies and trends in social media marketing Insights from Metricool’s 2023 study on social media networks Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch The importance of quality content versus quantity The rising significance of video content How algorithms are evolving and what that means for your social media strategy …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  The Feed Private Podcast The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost. Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes. This is a must-listen for anyone navigating the tricky waters of social media.  In this episode of the podcast, we talk about: Reflecting on Megan’s journey and the mistakes she made on TikTok The backlash she faced and her initial responses The importance of authentic apologies and self-reflection How Megan restructured her business and found success on other platforms How to handle harsh public criticism and move forward …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all.  Website: https://www.theneurocuriosityclub.com/   Instagram: https://www.instagram.com/theneurocuriosityclub  YouTube: https://www.youtube.com/@theneurocuriosityclub    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306 

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries. In this episode of the podcast, we talk about: How Megan turned her TikTok presence into a robust business channel The impact of viral content on business growth and client engagement Techniques for adapting neurodivergent-friendly strategies to enhance online presence Practical advice for managing personal boundaries in the digital space The significance of repeat content and its role in audience retention …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Trend Savvy Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/    About the Guest: Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com. Website: https://www.theneurocuriosityclub.com/   TikTok: https://www.tiktok.com/@megmoxie   Instagram: https://www.instagram.com/theneurocuriosityclub  YouTube: https://www.youtube.com/@theneurocuriosityclub  Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners.  We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone.  I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively.  This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience.  Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community.  Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before!  In this episode of the podcast, I talk about:  How video content has played a significant role in my personal life The evolution from Musically to TikTok TikTok’s best-in-class in-app video editor The importance of creating video content that is discoverable, consumable, and shareable Strategies for utilizing micro-video content to attract more viewers  Why business owners need to care about micro-videos …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Social Media Launch Planner If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media.  My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.  This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to better connect and serve their online communities.  Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification. In this episode of the podcast, we talk about:  How TikTok started the social media search engine evolution Strategies for optimizing your content with keywords The value of recycling content to fit long-term goals Erin’s Thesis on social media’s influence on personal storytelling Differences between follow-for-follow and building authentic connections Erin’s tough decision to leave X, formerly known as Twitter …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    About the Guest: Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila  believes in the power of words and how a message can inform—and even transform—its intended audience.  When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.  Website: https://erinollila.com/ Instagram: http://instagram.com/erinollila   LinkedIn: http://linkedin.com/in/erinollila Facebook: http://facebook.com/erinollilacreative TikTok: https://tiktok.com/@erinollila_ Threads: https://www.threads.net/@erinollila   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School.  I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business.  Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again.  It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point.  So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community. In this episode of the podcast, I talk about:  Addressing confusion about the Savvy Social School waitlist Why this new focus is best for my business right now The feedback and community trends that helped me make the decision A beautiful thing that has happened since changing models The Future of the Savvy Social School  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302 

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.  Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about:  How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube  …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.  For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/   About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more.  She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms.  When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/   Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301