
Revolutionizing MedTech: Why Patient Voices are Essential for Innovation
In this high-impact episode, transcribed from a powerful address by Roi Shternin, we reveal a fundamental truth for the future of the MedTech industry. Speaking not as a CEO but as a patient who spent "almost a decade in bed, misdiagnosed," Roi argues that Vulnerability is a strategic asset for human-centered systems.
This is a direct appeal to the Reflective Wounded Achiever audience who feels dismissed by the system, and a strategic guide for organizations seeking Undeniable Direction.
We challenge the industry to move beyond regulatory boxes and recognize "lived experience" as the untapped goldmine of data. You will learn the business case, modeled by the pharmaceutical industry, that shows patient engagement leads to:
Greater ROI and Better Market Access.
Higher retention rates and reduced redesign needs.
Roi provides Concrete Steps for MedTech companies to embed the patient voice, including establishing a Chief Patient Officer (CPO) and integrating Patient Experts in Residence directly into project teams.
This episode balances Gentle Authority with Courageous Vulnerability, proving that developing solutions that are "humanistic at heart" is the only path for truly impactful innovation.
The goal is clear: Let's change MedTech together.
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