How Can I Get Coaching Clients?

Have you ever introduced yourself as a coach and watched someone's eyes glaze over? You know your coaching changes lives, but people still don't understand what you help them with. In this episode, Laura Hulleman explains why inspirational transformation language and abstract coaching phrases often miss the mark—and how to talk about the problems potential clients already recognize. Laura shares a lesson from running her personal training studio, explains why your clients may not yet understand the deeper root of their challenges, and shows how clarity about your unique coaching value helps you speak with confidence. If your networking introductions aren't leading to conversations, clients, or referrals, listen to this episode.   For help with your introduction join a MasterClass in Your Coaching Business https://endotypeformula.com/masterclass Learn more about the Endotype Formula and explore the quiz: https://www.endotype.com

Heather Melville teaches women to trust themselves when it comes to love. But what happens when the person helping others trust themselves is still learning to do the same thing in her own life and coaching business?   In this Getting Coaches Paid Success Series conversation, Laura Hulleman and relationship coach Heather Melville explore the experiences behind Heather's work, her questions about her effectiveness as a coach, and what her Counselor Endotype™ reveals about her need for connection and belonging. Heather shares what she's learned about helping women recognize relationship patterns, focus on their own decisions, and rebuild trust in themselves. For coaches, the episode also explores why understanding what potential clients already know they need matters more than leading with the transformation you want to teach.   Heather's website: https://healthyrelationships.info Find Your Endotype: https://www.endotype.com Join the next MasterClass in Your Coaching Business: https://endotypeformula.com/masterclass

How can I get coaching clients? It’s the number one question I hear coaches asking, and the advice is everywhere: post more, do reels, create lead magnets, grow your email list, run workshops, network more. Dance! But before you do all the marketing things, there are two things to figure out: understand what you uniquely do and explain it in real human words. Then go talk to people. In this Endotype deep dive, I talk about the difference between mass marketing and the more personal connections a coach needs, why potential clients may not understand what you do, and how your Endotype helps you recognize the coaching strengths that come most naturally to you. I also share three stories from coaches who started getting different responses when they understood and explained their work differently. Take the Endotype Formula Quiz: https://www.endotype.com Learn about my MasterClass in Your Business, eight-week, small group program: https://endotypeformula.com/masterclass

Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches Podcast  If you've ever wondered why starting a coaching business and getting coaching clients feels natural feels like an uphill battle? I don't think it's because you're bad at business. I think it's because nobody ever taught you how to build one. Most coaches have been coaching unofficially for years—in their churches, workplaces, communities, and families—long before they ever earned a coaching certification. Coaching isn't the new skill. The skill they have yet to learn are business skills for coaches.  In this episode, I share two stories from my years as a fitness coach that completely changed the way I think about business. One is about a business coach who walked into my gym and bluntly told me, "Your gym is weird." The other is about a client who couldn't hop because she simply hadn't done it in decades. Both stories reveal the same truth: we can't see our own blind spots, and we shouldn't expect ourselves to instinctively know skills we've never been taught. That's exactly what happens to so many coaches trying to build a business. If you're ready to stop guessing and build a coaching business that's designed around your strengths instead of someone else's formula, schedule a conversation with me about my Personal Masterclass in Your Coaching Business beginning July 15. All that starts with a conversation. Let’s talk!  www.endotype.com/calendar-30 

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You don’t have a strategy problem. You have a trust problem. In this episode, I’m breaking down the real reason coaches aren’t getting clients—even when they’re doing “all the right things.” We’ve been taught to believe people buy based on logic, information, and credentials. That’s not what’s happening. People buy because they trust you. And in this episode, I walk you through exactly where that trust is being built… and where you might be quietly losing it. We talk about how over-explaining your expertise actually weakens trust, why information-heavy marketing falls flat, and what it really means to be “visible” in a way that makes people want to work with you. I also share examples from networking conversations, websites, and branding decisions that either create connection or shut it down completely.

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You’ve taken the courses. You’ve hired the coaches. You’ve learned the strategies. So why are you still second-guessing every decision in your coaching business? In this episode, I’m digging into something that quietly sabotages even the smartest, most capable coaches: trust. Not the fluffy version of trust—but the real, lived experience of trusting your own decisions when it comes to your marketing, your pricing, and your next steps. I share how “being smart” can actually become a protection mechanism, why so many coaches default to external opinions, and how to start recognizing the difference between true intuition and avoidance. We also talk about how to actually practice trust in your business—because most of us were never taught how to listen to ourselves in the first place. Whether you’re constantly tweaking your messaging, changing direction, or feeling stuck between “rest” and “push,” this episode will help you begin to find your own guidance.  If you’re tired of second-guessing your decisions and want clarity on what’s actually right for your business, take the Endotype Quiz: https://endotype.com/

Getting Coaches PAID with Laura Hulleman formerly the Raving Coaches podcast Start here (before you get distracted): Take Shannyn’s Executive Function Quiz → https://EFBombCoach.com/FB If you’ve ever found yourself staring at your computer thinking, “Why can’t I just get my crap together?” — this episode is for you. Shannyn Schroeder is an executive function coach who helps neurodivergent women, especially those with ADHD, build systems that actually work for their brains. We talked about why so many women are getting diagnosed later in life, what executive functioning really looks like in real life (not textbook language), and why traditional business advice often creates more chaos instead of less. What I appreciate about Shannyn’s work is how practical it is. She’s not trying to “fix” you and she is not giving you another dumb check list to follow. She’s helping you understand how your brain works so you can build a business that runs even on the days when your energy, focus, or motivation are all over the place. Guest Bio: Shannyn Schroeder is an executive function coach who helps neurodivergent women build sustainable systems for their lives and businesses. With over 10 years of experience—and as a mom to three neurodivergent kids—she brings both professional expertise and lived experience to her work. She specializes in helping women who receive ADHD diagnoses later in life move from “now what?” to clear, practical next steps. Links & CTA: Website → https://EFBombCoach.com Facebook → https://EFBombCoach.com/FB YouTube → https://EFBombCoach.com/YT Take the Executive Function Quiz → https://EFBombCoach.com/FB

Getting Coach Paid with Laura Hulleman formerly Raving Coaches podcast  You can have a beautiful website… and still not get clients. In this episode, I answer a simple but powerful question: what’s the one thing your website needs to make people book instead of bounce? After working with hundreds of coaches and hosting over 150 podcast interviews, I’ve seen the same issue over and over again, coaches aren’t clearly explaining the problem they solve in language their clients actually understand. We dig into why “confidence coach” and “trauma coach” aren’t enough, how coach-to-coach language is hurting your business, and what it actually sounds like to communicate in a way that makes someone say, “Yes, that’s exactly what I need.” If you’re ready to fix your messaging and start getting real traction, book a Connection + Direction Call

Getting Coaches Paid with Laura Hulleman formerly Raving Coaches podcast In this episode we get into something that I love talking about. Building and running your business in a way that fits how you operate. If you’ve ever felt like you’re doing “all the right things” but still hitting a wall, this episode will land. Mary brings in Human Design as a way to understand how your energy actually works. We talk about why the standard way of building a business doesn’t work for most coaches, how burnout shows up differently depending on how you’re wired, and what it actually looks like to build something that fits you. Guest Bio Mary Clavieres is an executive and leadership coach who integrates Human Design and mind-body practices into her work. She helps high-level professionals make aligned decisions, navigate burnout, and lead in ways that actually fit who they are. Links & CTAs Connect with Mary and learn more about her book Mind-Body Connection Unlocked at  www.maryclavieres.com Get your free human design chart on her site at: https://www.maryclavieres.com/getyourchart If you’re tired of trying to force your business to work and want to understand how to build it around you, this is worth your time.

Getting Coaches Paid with Laura Hulleman formerly the Raving Coaches podcast  Most coaches say yes to collaborations way too quickly—and then wonder why nothing comes from them. In this episode, I’m pulling back the curtain on collaborations: podcasts, summits, workshops, and all the “we should do something together” conversations that show up in your inbox or networking groups. Because the idea sounds great, but the execution? That’s where things fall apart. I share what I’ve learned from saying yes early in my business, what actually made a difference, and how I now evaluate every opportunity that comes my way. We talk about marketing plans (or the lack of them), audience size, quality of leadership, and the difference between someone who’s building a business and someone who’s just dabbling. If you’ve ever walked away from a collaboration wondering what the point was, this conversation will give you clarity. You don’t need more opportunities—you need better ones. Book a Connection + Direction Call and figure out what’s actually going to move your business forward:Schedule a call here