Introduction

Analysing and understanding consumers is important so that accordingly marketing strategies can be formed. In this episode is discussed, how consumers make decisions for their products and why it is necessary to position your brand distinctly.

Here RK TALKS discuss about how strategically planning is incorporated in business. How opportunities and needs of the market is fulfilled . How marketing depends upon the type of objective to achieve.

Understanding the basics of marketing and its evolution over the years.

RK TALKS shares secrets and concepts about how marketers think and how some brand develop emotional bond with their customers and some brand fail to do so. Alond with this every week RK TALKS will be sharing case studies too.