
From COO of Rangers FC to Extreme Racing in Saudi Arabia | Productivity Mastery #248 with Ali Russell, Managing Director of Extreme H
🚀 Productivity Mastery #248
In this episode, our host Stoyan Yankov sits down with Ali Russell, Managing Director of Extreme H, for a fascinating conversation about leadership, professional sport, motorsport, innovation, and performing under pressure. https://www.fiaextremeh.com/
Ali’s career has been anything but conventional.
After starting in the corporate world with Tetra Pak and Coca-Cola, his journey took him deep into professional sport, including leadership roles at Heart of Midlothian, Queens Park Rangers and Rangers FC, before eventually bringing him into the world of motorsport.
Today, he is helping lead Extreme H, a hydrogen-powered racing championship pushing new technology to its limits in some of the most challenging environments imaginable.
In this episode, Stoyan and Ali go behind the scenes of professional football and motorsport to explore what it really takes to lead when the pressure is high, millions of people are watching, and there is often no playbook to follow.
In this episode, you’ll discover:
• How Ali went from Tetra Pak and Coca-Cola to Hearts, QPR, Rangers and Extreme H
• Why leading a football club is completely different from running a traditional business
• What really happens behind the scenes when a major football club is under pressure to win
• How Ali coped with one of the most challenging periods of his career at Rangers
• Why he believes every team needs to get “on the bus” before it can move forward
• What Ali looks for when hiring people, and why he says he looks for “craziness”
• Why Extreme E bought a 110-meter ship to race in some of the most remote places on Earth
• How Lewis Hamilton, Nico Rosberg, Jenson Button and major motorsport teams became part of the championship
• Why Extreme H is betting on hydrogen technology and using racing as an R&D platform
• How motorsport can help change perceptions around technology, sustainability and climate change
Chapters:
00:00 Introduction and Background
02:23 Ali Russell's Career Journey
05:46 From Hearts to QPR and Rangers
10:38 Leadership in Sports vs. Business
15:42 Life Behind the Scenes at Rangers
18:24 Coping With Extreme Pressure
21:38 Leadership, Unity and Getting Everyone “On the Bus”
24:41 What Ali Looks for When Building a Team
26:03 Racing in the World's Most Extreme Locations
29:07 Thriving Under Uncertainty
30:01 Why Extreme H Is Betting on Hydrogen
33:58 What It Takes to Build a Race From Scratch
41:05 F1 Names, Drivers and Team Dynamics
42:56 Building a New Generation of Motorsport Fans
45:45 Can Sport Accelerate Sustainable Change?
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Find Extreme H on social:
https://www.instagram.com/fia.extremeh
https://www.tiktok.com/ @fiaextremeh https://www.youtube.com/channel/UCmlrp3y74JN1L1o1tSdeINw
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Enjoy listening and #KeepPERFORMing!
Subscribe to Productivity Mastery Podcast 👇
Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433b
Apple Podcasts: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289
Website:
https://stoyanyankov.com/podcast/
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