Run Your PR Agency Like a CEO, Not a Freelancer

There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s AI-driven world. Generic, carbon-copy, spray-and-pray pitches have become the norm, flooding your contacts’ inboxes and getting sent straight to the trash more often than not. What does make the difference? That comes down to how you craft your pitch. Strategic, targeted, relevant pitches will help your client stand out in a saturated market. Your pitches should be perfectly timed, highly relevant, and impossible to ignore. In this week’s episode, I’m sharing how mastering the strategic pitch will get your clients the best media opportunities and the ripple effect of these pitches. Relying on your massive media network is risky; anyone can pay for access, but not everyone can create a strategic pitch to grab the attention of those media contacts. Strategic pitches will bring you organic media growth and naturally expand your media network. You’ll form mutually beneficial relationships with media contacts in your niche who’ll come to expect great pitches from you that are highly relevant to the news they report on. You’ll also be provided scaling opportunities from your success, where you can hire a team of other excellent PR experts who will help you charge more and bring on more clients. What You’ll Learn in This Episode: ➡️ What placements clients are looking for ➡️ Why strategic, targeted, relevant pitches matter even more in the AI-driven world ➡️ Why relying on your massive media network is risky ➡️ What happens when you master the art of pitching strategically ➡️ Why building a smaller list of trusted media contacts is more valuable when pitching strategically ➡️ How strategic pitching allows you to scale without sacrificing the quality of your work ➡️ Why the content of your pitch matters the most   💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships. Ready to take your PR game to the next level? Check out the PR Pro Insider, my free weekly newsletter specifically designed for PR professionals. To learn more about The PR Pro Insider, head here: https://www.jenerationacademy.com/insider Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-strategic-pitches-matter-more-than-a-massive-media-network * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight  

Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media calendar can become your ultimate PR power tool. Whether you're pitching long-lead magazines or jumping on short-lead trends, mastering this skill is key to keeping your clients in the spotlight all year long. Here’s what I’m diving into: ➡️ How to use a media calendar to stay flexible and seize trending opportunities ➡️ How to create a layered media strategy ➡️ Pro tips for repurposing pitches to maximize your efforts. If you’re ready to balance planning and spontaneity to land killer placements, this episode is for you. To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/stay-ahead-and-stress-free-with-a-media-calendar * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Shifting your mindset could make you tens—no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see yourself and run your business. It’s time to step into your role as an agency CEO, not a freelancer. Own your expertise. Lead with confidence. Make strategic decisions. And be the visionary leader of your company. In this week’s episode, I’m sharing six mindset shifts to help you step into your CEO role. It’s time to own your expertise because CEOs lead with authority. YOU are the PR expert. You also need to adopt a CEO mindset and truly own your role as an agency leader. We’ll also learn how to communicate more confidently with your clients and team—it starts with knowing your stuff. We’ll look at the bigger picture: data. Data is the key to driving the decisions you make for your agency and clients. I also explain why you need to build lasting connections and relationships with clients, media contacts, and your team. My last mindset tip is about trusting the process, focusing on what you can control, and letting go of the rest. When you’re ready to make this shift, I know these tips will help you step fully into your role as agency CEO. What You’ll Learn in This Episode:  ➡️ Why setting clear and aligned expectations helps you lead with authority ➡️ How to change your language to adopt an agency mindset ➡️ The role of confident communication with your clients and team ➡️ How to use data to make informed decisions ➡️ Why you need to focus on building meaningful relationships with the media and your clients ➡️ And why you need to let go of what you can’t control   If you’re ready to make this shift, check out The Agency Accelerator inside Jeneration Academy. This program gives you the tools, strategies, and confidence to build a six-figure agency that works for you—not the other way around. https://www.jenerationacademy.com/the-agency-accelerator Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/run-your-pr-agency-like-a-ceo-not-a-freelancer *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Moms can have it all, but we don’t have to DO it all.Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win. In this week’s episode, I’m sharing seven practical tips for balancing the chaos of motherhood with the demands of running a business. It’s not about being perfect or always getting it right—it’s about making intentional choices that work for you. From leaning on your team (delegation is magic!), letting yourself operate in maintenance mode when needed, or learning to drop the guilt and give yourself some grace, these tips are here to meet you where you are. I know you’re figuring it out day by day, and I’m here to help you create a business that works for your family and your big dreams. Because trust me, you can do both.   What You’ll Learn in This Episode:➡️ How to get the most out of naptimes and pumping sessions.➡️ Why leaning on your team is a total game-changer (and how to get comfortable with it).➡️ The beauty of letting maintenance mode be enough for now.➡️ How to finally ditch mom guilt—and why it’s not serving you.➡️ The mindset shift that makes school hours your superpower.➡️ What to do when your agency passion feels MIA➡️ And why giving yourself grace is the best gift you can give yourself as a mom and entrepreneur 💡 If you’re looking for a supportive community of agency owners and PR professionals, join us in the Powerhouse Pros Facebook group: https://www.facebook.com/groups/profitableprpros Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-run-agency-while-being-a-present-mom *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry. What You’ll Learn in This Episode: ➡️ What it means to lead with empathy ➡️ How to be a true resource for your journalism contacts ➡️ Why you should maintain media relationships outside the newsroom ➡️ How to make life easier for journalists ➡️ The importance of being flexible with your pitches ➡️ Why keeping up with your media contacts on social media matters 💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships. To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now * * *Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strategies to help your pitches resonate with the media—and get results. 🚀 Join us as we walk through each section of the pitch, breaking down what worked and what could be streamlined for maximum impact. This episode is packed with actionable tips to help you elevate your PR skills and increase your pitch success rate. Plus, we dig into an important side discussion about managing "trial" work and setting up client boundaries that lead to long-term, paid relationships. What You’ll Learn in This Episode: Real-world pitch editing tips from experienced PR pros How to create a clear, effective call to action in your pitches Best practices for managing unpaid trial work with clients Insights into fostering a supportive, feedback-rich PR community Whether you’re looking to enhance your pitching approach or simply gain inspiration from our PR community, this episode will give you tools and confidence to tackle your next media pitch. 🎧 To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/real-time-pr-pitch-review *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Unlock the Power of Holiday PR! 🎉 Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to captivate your audience and elevate your brand’s visibility. Join me as I discuss creative campaign ideas, timely pitching strategies, and how to align your messaging with the spirit of the season. We’ll dive into current trends that can help your PR efforts shine amidst the holiday hustle and bustle. Listen now to discover actionable insights and tips on how to make the most of the upcoming holidays for your PR campaigns. Ready to take your PR game to the next level? Check out my Media Pitch Template and transform your pitches with a proven three-step framework! To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-guide-key-trends-holidays-and-media-strategies-to-prepare-for-november-and-december*     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Are You Running Your PR Agency Alone? It's Time to Stop! 🚨 If you’re doing all the work in your PR business—from graphic design to pitching to research—you’re holding yourself back from growth. The truth is, you can’t scale without help. So, how do you break free from the one-woman show cycle? In this episode, I’m sharing why hiring support is the key to taking your PR agency to the next level. You’ll learn how to shift your mindset, why charging more for your services is a must, and which roles you need to start delegating ASAP to focus on revenue-generating tasks. Listen now to discover how to step into your CEO role and scale your PR agency like a pro! If you’re ready to transform your business, listen to this episode and start making moves today! 🎧 The next step? Join The Pitch Lab to take the stress off of yourself or train your recent hire! To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-you-need-to-hire-help-to-scale-your-pr-agency-and-boost-revenue *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Are You Making These Agency-Killing Mistakes? 🚨 Running a successful PR agency isn't just about landing clients—it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m breaking down 6 critical mistakes that can sabotage your agency before it even takes off! We’ll dive into why you should stop trading dollars for hours and how ignoring red flags can cost you more than you think. Plus, I’ll explain why discounting your services isn’t doing you (or your clients) any favors. If you’re ready to make more money and work with the clients you actually want, this episode is for you! Listen now to discover how to scale smarter and avoid these pitfalls that even seasoned agency owners fall into! Ready to build a profitable PR agency without the stress? Get started with the Agency Action Plan — your 12-step roadmap to success, designed to help you grow faster and on your own terms! Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-costly-mistakes-pr-agency-owners-make *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Stuck In PR? Here’s What You Need To Know! 🤔 Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about how to get started, build confidence, and carve your path in PR. You’ll hear how I built my own agency without ever having a traditional PR job—and how you can apply the same mindset to your own career. I also dive into cold pitching tips and share my favorite strategies for landing clients (hint: it’s all about making it personal!). If you’re a student or just starting out in PR, I’ve got advice for you too! From optimizing school resources to tapping into internships, you’ll learn how to leverage your current situation for future success. Listen now to discover actionable tips for launching your PR career, making valuable connections, and landing clients, even if you're just getting started. 💡 Want my FREE PR Agency Action Plan to help guide you? Grab it here and take your first steps toward building the agency of your dreams! https://www.jenerationacademy.com/action-plan  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/unfiltered-your-top-questions-get-real-answers *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight