The One Soccer Nation Podcast podcast

How to Buy a European Football Club — Jordan Gardner on MCO, Data & Women’s Game Growth Potential

0:00
46:48
15 Sekunden vorwärts
15 Sekunden vorwärts

American investor-operator Jordan Gardner breaks down the real mechanics of buying and running European football clubs—what to diligence before you wire a euro, how to build a winning dressing-room culture, where undervalued leagues still exist, and why many multi-club ownership (MCO) plays fail in execution.

In this episode, you’ll learn:

  • Deal selection & diligence: stadium control/leases, geography, roster state, and whether your operating model is actually executable.
  • MCO realities: where synergies are real vs. slide-deck fiction—talent pathways, commercial ops, and capital load.
  • Data that creates an edge: what to build in-house, how clubs like Brighton/Brentford inspired the approach, and how to avoid “dashboard theater.”
  • Women’s football opportunities: spin-offs, JVs, and why top brands still leave value on the table.
  • Market map: Scandinavia, Scotland, Mexico—structures, language/culture fit, and European slots.
  • US vs. Europe infrastructure: municipal constraints, permanent facilities, and what actually drives matchday revenue.

First-time buyer pitfalls: timelines, governance, and the hidden costs of “learning on the job.”

If this episode helped, subscribe and share with someone eyeing a club deal.

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DISCLAIMER:

Kareem Rae runs One Soccer Nation (OSN) all views expressed by him and the guests on his podcast are solely their opinions and do not reflect the views of One Soccer Nation. You should not treat any opinion expressed by Kareem or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational purposes only.

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