
Recently, Iâve been looking through all my marketing materials and touch points with people who are new to my work.
And one idea I had was to put together a cornerstone piece.
A piece of content I could send to people who just discovered me.
Itâs definitely a smart thing to have. And it was such an interesting exercise, looking at my body of work and asking:
What do I mention?
Where can I point people?
What story do they need to hear so they instantly get me?
But then the funny thing happened.
(One you might relate to, actually...)
I rewrote that cornerstone piece over and over again.
It got to the point where I had already spent a good amount of time creating visuals, drafting the text, even scheduling it on my socialsâŠ
And then I didnât post it.
Something held me back.
And then, during a very cosy lunch break in my home office, snow falling outside, it hit me.
I finally understood why it felt so hard to put that cornerstone piece out into the world.
Because the real block wasnât what I expected.
In this short voice note, I talk about that.
Well⊠âshort.â Itâs 8 minutes long.
But considering I had just sent a friend a voice note three times that length, itâs actually short by my standards :-)
I hope it supports you if you've ever felt you weren't ready to post.
đ§Just press play to start listeningâ
Yours,
Regina
PS: On March 24th I host a 2-hour session (virtual) on Courage, Confidence & Clarity. You can register through the Johns Hopkins page here. Everyone welcome, discounts available.
Connect with Regina Larko:
â â Work with meâ | â â Communityâ â | â â LinkedInâ â | â â Free Resourcesâ â Email: â â [email protected]
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