What is a Circular Customer Experience?

Is your company's vision future-fit? The EU has set a goal “to accelerate the transition towards a regenerative growth model that gives back to the planet more than it takes". What does the goal mean for your business? In this last episode we will explore what a future-fit vision should entail and what is meant by regenerative design.Guests: Anneli Selvefors, RISE; Oili Kallatsa, KiiltoHosts: Anne Raudaskoski, Ethica; Elin Bergman, Cradlenet

Circular business development has long focused on technical feasibility and closing the value chain loop, with R&D often starting with product design. While essential, these approaches overlook a critical element: the customer. In this episode, we’ll discuss how companies can tap into the human factor to transform behaviour patterns and build a truly circular economy.Guests: Heidi Tulensalo, Lindström; Henrik Taudorf Lorensen, TAKT; Therese Balslev, Danish Design Centre, Filipe Camaño Garcia, Manager, Global Circularity ProtocolHosts: Mia Steentoft, Danish Design Center, Anne Raudaskoski, Ethica

How does your company know if it is becoming more circular? This episode provides a crash course to various circular economy assessment tools and a deep dive into Digital Product Passport. Being compliant will not be difficult, but the trick is to use different tools for your company's strategic benefit. Guests: Yngvill Ofstad, Bergans; Hans Petter Hubert, Kezzler; Hosts: Natalia Mathisen, Norwegian Centre for Circular Economy; Anne Raudaskoski, Ethica

No product can be fully circular unless the system around it enables circularity. Developing a circular value chain plays a crucial role in the transition to circular business. Where to start, what challenges to overcome and what practical steps to take? Find out in this episode.Guests: Petra Härmälä, Mirka; Peter Byrial JensenHosts: Andreas K. Mortensen, Danish Design Center; Anne Raudaskoski, Ethica

In this episode, we dive into the EU Ecodesign for Sustainable Products Regulation (ESPR) and reveal why it's a crucial turning point for businesses. Discover why this regulation was created, what it means for your company's R&D, and how failing to adapt could mean falling behind in the marketplace. Get the insights you need to stay ahead and thrive in this new circular economy landscape! Guests: Emilia Gädda, Finnish Textile and Fashion; Martin Willers, Transparent Hosts: Anne Raudaskoski, Ethica; Elin Bergman, Cradlenet