The power of behavioural insights to drive brand relevance

How people get influenced by their peers to do something, mainly because others are doing it. What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource

What is behavioural economics? What is a nudge? You can change the game with a 'nudge' How can you use nudge theory and behavioural economics in your business? Nudge theory will make you change the game!

Hi I am titus, Cognitive biases are widely accepted as something that makes us human. Every day, systematic errors in our thought process impact the way we live and work. But in a world where everything we do is changing rapidly—from the way we store information to the way we watch TV—what really classifies as rational thinking?

Neuromarketing is the merging of marketing principles and strategy with neuroscience.  Studies in neuromarketing involve the direct use of medical technologies such as fMRI (functional magnetic resonance imaging), EEG (electroencephalography), and other devices to measure human responses to marketing collateral such as campaigns or advertisements. 

What research from Harvard demonstrated in 2019 was that 90% of consumers decisions regarding brands is made non-consciously.