Episode #924: Brigham Blackham: The Importance of Storytelling in Business

Darrin Bentley is a podcast coach and organic marketing pro who helps creators and experts generate more revenue with strategically designed podcasts! What You’ll Hear In This Episode: How to navigate conversations with your guests and manage your show's tone.            Darrin’s recommended frequency for your episode releases.            The challenges of monetizing podcasts, and how to get around that.                 Having a clear understanding of your target audience and providing value to them.      Why going for sponsorships is the wrong approach …      How to make your podcast stand out from others in your space!

Do you want to run a virtual summit? In this episode, Samantha Riley discusses the importance of virtual summits, and how you can structure and run a successful one! What You’ll Hear In This Episode: -The challenges and benefits of running a summit, nurturing both the audience and the backstage crew, and the need for more assistance to clients to achieve results. -Advice for how long your summit shoujld be, and how you should decide on speakers to invite to it.  -Choosing a subject and title for the virtual summit that specifically addresses a major challenge for the target audience. -How to create a summit VIP upgrade. -The Diamond Factor, a methodology Samantha uses with her clients, which includes clarity of message, business model, branding, and the value of their intellectual property! 

David Vox is a seasoned coach, integration trainer, and founder of the Ayahuasca Integration Alliance. With over 10 years of experience, David has worked with thousands of coaches, therapists, and facilitators—supporting them to deepen their practice and integrate transformational experiences into real-world impact. He has been a sought-after mentor and speaker in coaching certification programs with more than 5,000 participants, known for his ability to hold honest, grounded space where personal growth and professional clarity meet. David leads the Sacred Integration Facilitator Training, a 6-month journey for those ready to guide others through meaningful change—combining coaching skills, integration practices, and sacred spaceholding. What You’ll Hear In This Episode: -       What Ayahuasca is, and how the process works. -       David’s first experience in Madrid about 10 years ago. -       Why it’s such a challenging and intense process. -       Why David burned down his old business to pursue a new one based around his work with Ayahuasca. -       How David is introducing the benefits of Ayahuasca to the world!

Dan Irvin from The Speaker Lab consistently books over 50 events per year as a speaker. In this episode we talk about the S.P.E.A.K. framework and how you can implement it to get more paid speaking gigs! What You’ll Hear In This Episode: -       Dan’s journey from corporate America to building a successful speaking career.  -       The benefits of speaking, including increased impact, time efficiency, and the ability to attract selective clients.  -       Success strategies for niche-specific speaking …  -       Why free or low-paying gigs often lead to more free work and isn’t effective for building a professional speaking career.  -        How targeting organizations that hire speakers in a specific niche is crucial for success in professional speaking.

Giuseppe Grammatico is a franchising expert, having owned a number of Master Franchise licenses and guiding over 200 individuals through business ownership, many for the first time! What You’ll Hear In This Episode: - Giuseppe’s journey from employee to franchise owner and coach. - The pros and cons of franchising versus owning a business outright. - The differences between franchising to licensing, and whether you should go with those options instead of starting a business from scratch! - The importance of communication between franchisors and franchisees, and regular feedback sessions and franchise advisory councils. - How to work with consumers who are skeptical after being disappointed by misleading practices by some coaches …

Brigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin’ Up podcast. In this episode, he shares how to use storytelling to get more clients! What You’ll Hear In This Episode: - The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life. - Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action. - How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career. - His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people's lives. - How storytelling is essential for making information memorable and impactful, rather than just organizing it.  

Karl Bryan is the founder of Focused.com, a turnkey business coaching program that features Profit Acceleration Software ™, exclusive training, and support to help business coaches get (and keep) clients! What You’ll Hear In This Episode: -      An example of a “Jedi Mind Trick” that Karl has used with coaches. -      Why more profit solves all issues for business owners. -      The 3 different types of coaches (and which one you want to be!) -      Why Karl says “You don’t need more focus, you need less distractions” -      What keeps Karl going after a 20-year-long business coaching career. -      Why it’s not an exaggeration to say that coaches save lives … -      The differences that Karl sees with business coaches since he was last a guest on the podcast in April 2020!

For over two decades, Jeffrey T. Sooey has served coaches and leaders – beginning at 26 as a “results coach” for Tony Robbins, to today as the President of JTS Advisors. In this interview we cover lots of ground about the coaching world including what it takes to build a successful business, the various models, and Jeffrey’s opinion on coaching certifications! What You’ll Hear In This Episode: -Jeffrey shares his journey - his early interest in personal growth, his work with Tony Robbins, and his transition into coaching. - Jeffrey's extensive experience in the coaching world, his transition from informal coaching to formal coaching, and the role of certification in coaching. - The differences between a coaching practice and a coaching business, the various coaching models and delivery models, and the economic challenges of one-on-one coaching. - Three coaching models: accountability, strategy, and assessment. - The role of certification in coaching, the importance of continuous growth and development for coaches, and how certification isn’t enough!

Hailey Rowe is a business coach for health coaches, life coaches, and serviced-based entrepreneurs. She’s the host of the Health Coach Nation podcast (top 1.5% of shows in the world), and in this episode she shares how to break free from social media addiction, and much more! What You’ll Hear In This Episode: -Hailey’s journey into entrepreneurship, starting with selling fitness DVDs and later working in business development and marketing for wellness startups. -The importance of connecting with potential clients and partners, rather than just posting content. -Why you should track results rather than spend a fixed number of hours on social media. -The need for human connection with your community. -The most effective strategies for getting booked on more podcasts!

Kyle Kostechka is the Senior Business Development Manager For ClickBank, which connects product creators and affiliates. In this interview we talk about the steps to take to develop profitable affiliate relationships, and changes currently happening with offers in the coaching space! What You’ll Hear In This Episode: How the ClickBank platform works, and tips on getting your product approved for it.  Strategies for pricing your offers correctly.  -       The typical commission rates for offers on ClickBank.  -       How to find and vet potential joint venture partners.  -       The hot types of offers that are selling in 2025!