Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

Christopher Salem is a business executive advisor, professional keynote speaker and award-winning author. In this episode, we discuss the significance of emotional intelligence in business and its role in building a successful team and creating a safe workplace environment.      What You’ll Hear In This Episode:   - Christopher’s personal journey of recognizing his past negative emotional behaviors and learning to shift his focus towards positive emotions and trusting the process   - Why you shouldn’t fear risk-taking and what you can learn from failure and proactive thinking   - The negative impacts of a lack of emotional intelligence, including decreased productivity, increased risk aversion, and ineffective communication.   - Christopher’s process on how to take EQ to the next level and change your thinking towards it.  

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!   What You’ll Hear In This Episode: -    The importance of understanding your market and tailoring offers to meets its needs -    A real-life example of starting with what the market wants and then creating programs and offers accordingly.  -    How to use Amazon book reviews to improve your ads and copywriting skills  -    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy  -    A discussion of “The Dream Offer” framework for effective coaching offers that sell!   

Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche! What You’ll Hear In This Episode: Murray’s journey through two decades in the automotive industry How Murray views competition in his niche The importance of owner involvement in implementing the changes recommended from the coaching sessions How Murray deals with pushback from shop owners who feel they don’t need a coach The importance of asking questions and listening to your clients 

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business!   What You’ll Hear In This Episode:   -- What is “High Impact Marketing”?   -- How to build a system to consistently pull in high level clients   -- Why Ann doesn’t like using the term “High Ticket”   -- How one of Ann’s clients turned a $52,000 offer into a $413,000/year coaching relationship   -       Why live retreats are so effective in upleveling businesses!

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability!   What You’ll Hear In This Episode:   -      - Why you should have a signature program   -       - How to identify the pain point of your marketplace and pinpoint the problem you’re helping to solve   -       - Lori’s answer to the question: “Should you name your program after yourself?”   -     - The two real reasons why people buy online programs   -      - Lori’s preferred launch strategy!

Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don’t miss this interview!   What You’ll Hear In This Episode:   - The recent changes in YouTube ads and how businesses can profit from them   - The ideal length for YouTube ads to ensure they deliver maximum ROI    - The “Alpha AI” targeting strategy, and what it is    - The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees 

If you’re struggling with coming up with a clear coaching offer, check out this episode since I’m sharing my strategies for creating compelling offers that you feel good about selling!   What You’ll Hear In This Episode:  Why you should be creating fewer, not more, offers! The type of offer you should focus on in the early stages (and what you should stay away from) The importance of identifying the results people will get from your program The problem with overstuffing your offer 3 tips to dramatically increase the number of sales for your offer  A sneak peak at the upcoming offers workshop on March 26th!

Tanner Gers returns to the podcast today to share how he’s making it easier for people with disabilities to gain employment, and to talk about how he turned a tragic accident in 2004 into a positive experience to help others!  What You’ll Hear In This Episode: -    The event that changed Tanners’ life, and how it led to a desire to help disabled people. -    Why he started AccessAbility Officer, and why its mission is so important -    His experiences competing in the Paralympics, and being inducted to the National Beep Baseball Association (blind baseball) Hall of Fame  -    The best tech tools for disabled people -    Tips to make your websites accessible for all visitors! 

Sean Tinney, Director of Demand Generation for Aweber, is on the show today to share how to grow your email list organically … if you’re struggling with getting more subscribers on your list, you won’t want to miss this one!  What You’ll Hear In This Episode: -    The importance of email marketing for coaches, and why Marc has chosen to use Aweber as his email service provider for a decade -    The best way to use lead magnets to add subscribers to your email list -    How to tailor your lead magnets to specific niches, and strong calls-to-action to include in those lead magnets  -    Often-neglected tips and tricks that most entrepreneurs forget about with their email opt-in efforts -    A discussion on the recent changes to Gmail and other platforms that could affect your email deliverability -    A sneak peek at Aweber’s upcoming live training, where attendees will receive a free gift: "24/7 Email Marketing Masterclass" ($149 value)! 

Dr. Amanda Barrientez is the founder of Inner Power Daily and the host of the Inner Power Entrepreneur podcast. In this interview she shares her personal journey from living on food stamps to building a six-figure business quickly, and also the 4 zones of coaching business growth!  What You’ll Hear In This Episode: -    The importance of aligning your thoughts and feelings for success, the need for a positive mindset, and the importance of delegating tasks to experts  -    How the default setting for human thoughts is usually negative, and the need to actively shift towards a positive mindset  -    The real reason why most coaches are undercharging for their services  -    The importance of narrowing one’s focus to expand financial freedom and the necessity of valuing yourself in business -    A sneak peek at Dr. Amanda’s special masterclass for listeners of the show!