Hooked: How to Build Habit-Forming Products (Nir Eyal)

Reinventing Jobs: A 4-Step Approach for Applying Automation to Work - The intent of automation should not be eliminating jobs, but achieving the optimum synergy of humans and automation. - Return on Invested Performance is a critical metric for getting the best bang for your buck when choosing systems to automate - Repetitiveness, human interaction, and cognitive load impact if automation is worthwhile

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Jake Knapp, John Zeratsky, Braden Kowitz) - Sprints help you fast forward to the future and see customers react sooner - The longer you wait, it becomes increasingly harder to change products - Your product is never “ready” - but a sprint-mindset helps you make time-based releases (instead of feature-based).

- To get into the habit zone, your product needs to be used frequently and provide great utility - The time or money investment users make in services greatly impacts how hooked they are - Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference

The Proximity Principle: The Proven Strategy that Will Lead to the Career You Love (Ken Coleman) - Being intentional about who you surround yourself with is the key to a fulfilling future - Every career stepping stone matters.  It could become a long-term career cornerstone - You don’t summit Mt. Everest all at once - success is a step-by-step process   Let us know what books you want to hear next on the survey at MotivationMinute.com!

Gorilla Mindset: How to Dominate and Unleash the Animal Inside You (Mike Cernovich) - To get more out of life, you must get more out of yourself. - He who controls how something is framed controls the debate. - Quick mental checklists can be powerful tools for focusing your attention   Keep the great book ideas coming to the survey at MotivationMinute.com

The Simplicity Cycle: The Field Guide to Making Things Better Without Making Them Worse (Dan Ward) - We tend to be drawn towards complexity, when deep down we yearn for simplicity - Simplicity is a combination of complexity (features) and “goodness” (functionality) - True productivity is maximizing the value of existing features   Andrew Smith: Founder of ProRustics Home & Furnishings https://www.facebook.com/prorustics/ Instagram - @ProRustics

Raving Fans: A Revolutionary Approach to Customer Service (Ken Blanchard) - Satisfied customers aren’t enough.  To thrive your business needs raving fans. - Customers count on your consistency.  After you disappoint them once it’s difficult to rebuild trust. - Focus on improving just 1%.  Tackle less of the problem, but be consistent with that “less”.   Send us books you want to hear featured via our survey at MotivationMinute.com!

Antifragile: Things That Gain from Disorder (Nassim Taleb) - Antifragile systems improve in the face of chaos - Efficient systems are at peak capacity and on the verge of collapse - The barbell strategy (maximizing opposite extremes and avoiding the middle) helps you build an antifragile life   Guest: Mary Miller, Nuclear Engineer and Motivation Minute Listener

Extreme Ownership: How US Navy Seals Lead and Win (Jocko Willink and Leif Babin) - Extreme Ownership is taking full responsibility for yourself. - Learn to lead both down and up the chain.  If you’re boss doesn’t get it, blame yourself first. - The hardest part of taking responsibility is the hit to your ego.  But this pulls your team together.   Keep the book ideas coming!  Send them into our survey at MotivationMinute.com

The Greatest Salesman in the World (Og Mandino) - True wealth is of the heart, not the purse - Approach each day, each situation, and each person with genuine love in your heart - Learn to see obstacles as just detours.  Persisting is the key to success.   Guest: Japheth Mast, Founder of Japheth Mast Photo Website: JaphethMastPhoto.com Blog: JaphethMast.com Instagram: @japhethmast