Untapped opportunity: Women's sports marketing

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.Learn more about Mintel Comperemedia’s 2024 Financial Services Marketing Trends and download our free insight piece.Head over to Mintel’s LinkedIn to share your take on the future of credit cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Mintel Comperemedia.Guest: Krista Phillips, CMO for Consumer Lending, Wells Fargo.

Mintel innovation experts discuss how critical new product development is at this pivotal moment in the FMCG industry. They reveal surprising data from Mintel Global New Product Database, showing declines in innovation, and share insight into the key drivers behind the trend. Join the discussion about what successful innovation looks like and the competitive edge it offers brands. Get the experts' take on the looming threats to big brands as Mintel predicts a coming wave of innovation competition.Learn more about The Role of Innovation in the Future of the CPG Industry and download our free insight piece.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.Timestamps:(00:00) Introduction(01:05) Importance of innovation in FMCG(02:25) Decline of true innovation in the industry(08:20) Impact of the economic downturn on innovation(11:08) Rise of private label brands(15:36) Need for big brands to innovate faster(17:41) Embracing digital technology for innovation(19:06) Understanding consumer needs and using data and AI(21:28) Should brands focus on their core business or work on innovation(25:47) Conclusion and key takeaways

Brand and marketing experts from Mintel talk about the Paris 2024 Olympics and what this means for brands. Is there a pivotal role of TikTok in reaching Gen Z audiences? How do athletes and brands alike leverage different platforms for maximum impact? Join this engaging discussion that bridges the gap between marketing strategies and the ever-evolving landscape of social media during one of the world's most anticipated sporting events.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Comperemedia's 2024 Telecom and Media Marketing Trends. Read our media and advertising insights about the Olympics here.Timestamps:(00:00) Introduction and Advertising Spend for Paris 2024 Olympics(04:38) The Impact of the Olympics on Fitness Trends(10:54) Marketing Strategies During the Games(19:19) The Merging of Pop Culture and Sports(22:51) The Role of TikTok in Engaging Gen Z(28:31) Key takeawaysHost: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Bella Broccolo, Associate Research Analyst, Mintel Comperemedia.Diana Kelter, Associate Director, Mintel Trends, North America.

Food industry experts at Mintel dive into the complex world of ultra-processed foods (UPFs). They discuss consumer understanding of food processing and the impact of clean label trends. How do global variations in food regulations and market preferences pose challenges for the food industry? Tune in to find out more!Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Find out how Mintel Consulting helps you make better strategic marketing decisions. Discover Mintel Ingredientscape AI and innovate with confidence.Timestamps:(00:03) Introduction(01:21) Discussion on Clean Label and consumer understanding(04:40) NutriScore and its adoption(06:52) WHO study on Ultra-Processed Foods(08:45) Convenience and affordability as purchase drivers(11:12) Industry response to Ultra-Processed Foods(13:44) Regulatory challenges for the food industry(15:33) Varying demographic perception to Ultra-Processed Foods(18:03) What do young consumers think(22:05) Key takeawaysHost: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:David Jago, Principal Consultant, Mintel Consulting.Stephanie Mattucci, CFS, Director, Food and Drink Research, Mintel.

Travel and leisure experts from Mintel look into how Euro 2024 is generating consumer excitement in Europe. They dive into the ripple effects of the Euro 2024 on consumer habits across Europe, discussing trends in travel, hospitality, technology, and retail. The conversation reveals insights into how the excitement around the tournament influences various sectors, including the impact on the hospitality industry, changes in consumer purchasing behaviours, and innovative marketing strategies employed by brands to capitalise on this major sporting event.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on the European Leisure market.Timestamps:(00:03) Introduction by Andrew McDougall(01:18) General trends in consumer behaviour during Euro 2024(04:40) German consumer behaviour and cultural influences(06:58) Impact on the travel industry in Germany and the UK(09:49) UK travel and hospitality industry reactions(13:17) Influence on technology and retail sectors(20:12) Brand campaigns about Euro 2024 that energise consumers(26:10) Engaging consumers using social media during sporting events(28:55) Opportunities for brands to engage with women during sporting events(31:54) TakeawaysHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Paul Davies, Category Director, Technology and Consumer Leisure, Mintel.Silvia Hondt, Senior Analyst, Travel and Leisure, Mintel.

Data science experts from Mintel look into how Generative AI can supercharge market research and help market intelligence experts make better analysis faster.Head over to Mintel’s LinkedIn to let us know what you think of this episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel Leap - Market Intelligence AI delivering instant answers to your strategic questions, and book a free demo here.Timestamps:(00:00) Intro(01:34) What is the Fear of Being Obsolete (FOBO) for businesses looking to use AI(11:42) Risks of adopting new technology earlier than planned(13:13) How should businesses devise an AI strategy(19:40) Use cases and how AI supercharges experts in market research(26:58) Using AI to create better models and analysis(33:03) Evolution of AI in market research in the near futureHost: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Ben Arnold, Global Head of Data Science, Mintel.Jason Thomson, SVP of Innovation, Mintel.

Marketing experts from Mintel explain why now is the time for brands to consider partnerships and advertising in women's sports.Head over to Mintel’s LinkedIn to let us know what you think about more brands expanding into women's sports, and visit mintel.com to become a member of our free Spotlight community.Learn more about the latest marketing trends at Comperemedia's Bolder Thinking Blog, and get a free copy of Comperemedia 2024 Omnichannel Marketing Trends.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests: Ema Lazic, Consultant, Mintel Consulting.Nicole Bond, Associate Director, Marketing Strategy, Mintel Comperemedia.

Host Andrew McDougall is joined by beauty and personal care expert Clotilde Drape in a discussion about the latest trends in the fragrance market. From emerging scents and celebrity fragrances to the prevalence of influencer marketing, listen to find out more about the trends that drive a consumer's olfactory journey!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Learn more about the Future of Fragrance 2024, and visit the Mintel Store to explore all our research on beauty and cosmetics. Host: Andrew McDougall, Director, Mintel Beauty and Personal Care.Guest:Clotilde Drape, Global Beauty Analyst, Mintel.

Host Lynn Dornblaser is joined by experts Melanie Bartelme and Michele Golden in a discussion about actionable takeaways for brands in Natural Products Expo West. From innovative ingredients such as dates and mushrooms, to cutting-edge packaging solutions in beauty and personal care, listen to find out more!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our research on ingredients and buy a report today. Learn more about Mintel Consulting and how Mintel helps brands make better strategic marketing decisions.Host: Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:Melanie Bartelme, Associate Director, Mintel Food and Drink.Michele Golden, Director, Mintel Consulting.

Host Lynn Dornblaser is joined by consumer experts Diana Kelter and Jenny Zegler in a discussion about Ozempic’s impact on the food, drink, health, and wellness industries. Our experts discuss pharmaceutical interventions and holistic well-being in the age of wellness drugs. What should brands do to help consumers pursue a healthy lifestyle? Listen now to find out!Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore all our health and well-being research and buy a report today.Host:Lynn Dornblaser, Principal Consultant, Mintel Consulting.Guests:Diana Kelter, Associate Director, Consumer Trends.Jenny Zegler, Director, Mintel Food & Drink and Global Consumer.