Austrian Luxury Goods Study

Our representative survey of 1,020 self-employed Austrians in cooperation with willhaben shows: High satisfaction with job and employer meets low motivation for advancement. Working from home remains a topic with potential, while AI in the application process is met with skepticism. There is a need for action when it comes to gender equality.

For the majority of Austrians, luxury products are not an integral part of everyday life. But how strong is the longing for an exclusive lifestyle, and what significance do high-end brands hold in today's society? A representative study of 1,020 Austrians delves into these questions, exploring whether the best is just good enough—or perhaps a bit too much.

Climate change is no longer an abstract threat in Europe, but a reality that affects Austria and its neighbors in many ways. A large-scale survey by the digital market and opinion research institute Marketagent has now revealed a Europe-wide picture of opinion on global warming and its effects. The results are clear: two thirds of the more than 38,000 respondents are very concerned about the changes associated with climate change, and almost 8 out of 10 are already feeling the effects in their everyday lives.

How do we use our time, our most precious commodity? In today's fast-paced world, this precious resource has become even scarcer. And during coronavirus, many people's perception of time has been turned upside down. So it's time for online research institute Marketagent to take a look at this topic. Based on the statements of 105,540 participants from 71 countries, a global picture of the sentiment surrounding the topic of time was collected.

Our survey of 1,000 respondents in cooperation with respACT, Austria's leading business platform for sustainable business, shows that Austrians are very concerned about the state of nature. They perceive an urgent need for action and expect clear measures from politics and business. Have a listen now! You can also find all the results on our Marketagent website at https://bit.ly/4fkbXuF

The smartphone enjoys great popularity across all age groups, but this can no longer be said of its original purpose: making phone calls. There is a trend away from this communication channel, especially among the younger population. Our recent study with 1,000 Austrian respondents reveals whether telephone calls are actually outdated, in which cases people still pick up the proverbial receiver and how telephony behavior differs between generations.

Neighbors: You can't choose them and it's hard to get away from them. In a recent study of 1,047 respondents, Marketagent Switzerland looked at whether the Swiss have made friends in their neighborhood or whether it tends to be a source of conflict.

The controversial concept of a cashless society is a constant source of debate both in the media and among the general public. Our large-scale study with 26,584 respondents from 10 European countries now reveals how citizens feel about cash, whether they could imagine life without cash and how they would react to a switch to purely electronic payment methods.