Ep #407: The Gold Standard

Are you showing up as the kind of client you want to attract? In this episode, I'm exploring what I call the gold standard of client behavior and why becoming a better coach, entrepreneur, and leader also means becoming a better student. I share how the way you participate in other people's spaces can reveal a lot about the kind of clientele you are creating in your own business.        I talk about the difference between investor thinking and consumer thinking, and why your focus as a client matters so much. Through stories from my own programs and investments, I explore what it looks like to prioritize your return, honor your commitments, receive coaching, and engage with someone else's work in the way you would want your own clients to engage with yours.         If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What if building community is not something you wait to do until your business is successful? In this episode, I'm sharing how community building became one of the foundations of my business long before I had a large audience or lots of clients. I want you to consider what could change if you saw yourself as someone capable of leading people and creating meaningful connection right now.         I walk through the eight things I did to build my earliest communities and clientele, from the way I thought about myself as a leader to how I built relationships, brought people together, and created spaces people wanted to be part of. I also share why I believe your network can directly impact your net worth and why community building is much bigger than simply trying to sign your next client.             If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What keeps clients finding you even when you are not constantly showing up online? In this episode, I introduce what I call the invisible funnel, the foundation I believe allows me to take time away from my business, post less on social media, and still trust that clients and revenue will continue to come. I share what makes this possible and why it goes far beyond any tangible marketing strategy.       I break down the two parts of the invisible funnel and what they have to do with the way you show up as a coach, the clients you attract, and the relationships you build around your work. I also explore what separates coaches who feel invisible from those who become sought out by the people they most want to serve.      If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What does a visibility strategy actually look like when it is built around you, your clients, and the way you want to run your business?       In this episode, I'm giving you an inside look at how my own visibility strategy has evolved as my business has grown, from meeting people in person and live streaming to podcasting, email marketing, funnels, and the relationship-focused strategy I use today.      You'll also hear why client delivery is one of the most important parts of my marketing strategy and how strong relationships, renewals, and word of mouth have helped me build a business without needing to be constantly online. I'll show you how all of these pieces connect to the clientele I want to serve and the business and life I want to create.        If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What if getting more visible isn't about reaching more people, but being seen by the clients you most want to coach?    In this episode, I introduce the Visibility Series and explain why visibility looks different when you approach it as an entrepreneur coach. The goal isn't simply followers or attention. It's building a clientele that buys and makes your business more energizing to grow.   Tune in to discover how the clients you attract can shape everything from how you feel about your prices to how willing you are to be seen. I share why changing who you are in response to the wrong clientele can make you less visible to the people you actually want to work with, and how focusing too heavily on numbers can pull you away from connection and service.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind  

Are you spending your time creating content or actually creating clients? In this episode, I explain why coaches often focus on websites, podcasts, programs, and content when what they really need to be doing is marketing and selling. I break down how these activities can feel productive while keeping you safely away from the work that directly creates clients.         I share why developing your body of work comes from coaching people, gaining experience, and deepening your own understanding over time. You'll hear why trying to create sophisticated content too early can lead to confusion and overwhelm, and why working with clients is what helps you develop your own ideas, methods, and style as a coach.        I also challenge you to look honestly at how much time you spend creating content versus creating clients. If you're not making the money you want, I want you to examine where your attention is going and whether you're willing to prioritize meeting people, building relationships, and making offers, even when those things feel more uncomfortable.                                                           If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What if you could market your coaching without constantly trying to keep up with what everyone else is doing? In this episode, I introduce a new concept I call alignment marketing and share why your marketing works best when it comes from connection to yourself, your clients, and the work you are here to do. I also share a recent experience that showed me just how easy it is to step outside your own wisdom, regardless of how successful you are.      I explain why seeing what works for other businesses can create pressure to follow strategies that are not right for you, especially as AI changes the online marketing landscape. You'll hear why I believe your values, mission, purpose, and joy should inform the way you market and sell, and how working against your own alignment can create unnecessary struggle and shame.       I also explore what alignment marketing looks like from the perspective of your clients and why powerful marketing should connect people to their capability rather than their worst fears. You'll learn how to evaluate the strategies and marketing messages you encounter, stay connected to your own lane, and build a business without losing the coach inside of you in the process.                                                       If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What does it take to build a voice that people trust, remember, and want to keep coming back to? In this milestone 400th episode, I reflect on eight years of podcasting and share the lessons I've learned from building one of the top-ranked podcasts in the world. I also reveal what surprised me most when I analyzed the success of the podcast, along with the criticism.         I walk through the ten qualities I believe create a top 1% voice, from consistency, thought leadership, and selling with purpose to handling criticism, trusting your gifts, and staying connected to the people you're here to serve. You'll also hear why I believe your voice is an investment, how embracing imperfection helps you grow, and why your biggest ideas will inevitably challenge someone.       I also share the mindset that has kept me creating for eight years, what I've learned from both praise and criticism, and why building an impactful voice is about far more than creating content. Whether you have a podcast, write online, coach clients, or simply want your ideas to carry more weight, this episode will challenge you to think differently about the power and responsibility of using your voice.                                                   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

Are you hungry enough for the business you say you want? In this episode, I explore what it really means to be hungry as an entrepreneur and why that hunger is often the driving force behind growth. I share what I've been noticing in conversations with coaches, why so many people end up talking themselves out of their ambition, and how that changes the way they show up in their business.      I explain why believing bigger results are possible is essential if you want to keep growing, and how losing that belief can quietly shrink your goals, your desire, and your willingness to fight for what you really want. You'll hear why I think entrepreneurship requires hunger, how your relationship with ambition shapes your business, and why making peace with the hard parts of the journey changes everything.      I also invite you to take an honest look at your own ambition. Are you pursuing the goals you truly want, or have you convinced yourself to settle for something smaller? This episode will help you reconnect with your hunger, trust your capacity for growth, and embrace the version of yourself that's willing to go after what really matters.                                             If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind

What makes coaching so valuable that people willingly invest thousands, or even hundreds of thousands, of dollars in it? In this episode, I share the many ways coaching has transformed my own life and business, and why understanding its value is the foundation of selling it well. I explain why your belief in coaching directly shapes your ability to communicate that value to potential clients.       I walk through the impact a coach can have beyond achieving a single result, from changing your thinking and accelerating your growth to helping you stay in action, navigate challenges, and become the person capable of creating the life you want. You'll also hear why coaching can save years of trial and error, create deeper fulfillment, and completely change how you experience your time, money, relationships, and future.        I also explain why selling coaching starts long before a sales conversation. When you deeply understand the value of what coaching creates, you communicate with greater conviction, serve your clients more powerfully, and help them see what is truly possible for their own lives.                                          If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!             Join the waitlist for the Entrepreneur Coach Membership: https://staceyboehman.com/ec-membership/              Apply for 200k Mastermind or join the waitlist here: https://staceyboehman.com/200k-Mastermind