MOTM #712: Your Voice is a Competitive Advantage

If you’re getting potential clients telling you they “aren’t sure where to start” or they “can’t tell the difference” between a few of your offerings, you’re making shit too damn complicated. I’m all for over-delivering and for making accommodations for your people, but to an extent, people need to be bossed around a little when […]

Your AI writing isn’t as good as you think it is. Sure, it feels like it’s getting the job done, but it sounds both soulless and like every other post flooding the internet right now. If you want to stand out, you have to use your own brain to create. Use your unique voice. Give […]

There’s no better marketing than being known as *the* person who does what you do. I stay preaching about niching down, and it’s for a good reason. When you’re the go-to person for the problem you solve, that’s marketing on steroids. It won’t happen overnight, but when it does… that’s how you get repeatable success. […]

Just because something has “always been done” a certain way doesn’t mean it has to stay that way. I hear way too much that “that’s just how it is” or “it’s too late to change” about any number of things in this world, and that’s bullshit. Yes, there is a time for seeing things through […]

I have a brand new signature offer that I’m so excited about that I want to talk about it more. Your website is one of your business’s most important assets, so getting the messaging right is important. I’ve got nothing to hide, so I’m sharing the 5 things I’m looking for when I do a […]

I have a brand new offer (surprise!) and it’s not one I sought out to make. I had been thinking about creating some sort of new offer as I phased out my Instagram Intensive, but nothing felt right until I helped out a few people with their messaging and surprised even myself with how much […]

The world is on fire, yet here we are posting about our little internet businesses. It can feel awkward and incongruent to just keep posting about your offers while shit is falling down around us, but what else is there to do? If you’re like me, you’re here to make an impact in one way […]

Posting on Instagram is like playing the slots in Vegas—if you’re expecting to win anything substantial, you’re gonna have a bad time. The algorithms are constantly changing, so trying to understand or gamify it is a losing battle. What did well before won’t do well now, and it probably won’t do well later… until it […]

Sometimes in the process of making content, we can forget about where and how our audiences are consuming content in the first place. People will always be going at their own pace—it’s not our job to push them to be ready for us, but for us to be ready for them whenever the time is […]

Starting an online business doesn’t mean you have to run one forever. I’m big on each of living our best lives. If living your best life means running a business, then great, I can help with that! But, if living your best life means stopping your business (forever or just for a while) then you […]