Loyalty builders podcast

How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski

0:00
35:50
15 Sekunden vorwärts
15 Sekunden vorwärts

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.


As Daniel said: “It’s not magic, it’s engineering”


Here’s what we discuss in the episode:

  • How to use loyalty programs to enrich ecommerce data

  • Suggestions for businesses who want to transform into data-driven businesses

  • Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size

  • How a loyalty program can help you build a better churn prediction model

Connect with us:

Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/

Nostre: https://www.valueships.com/nostre-data-science

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: [email protected]

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