Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries.  Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland.  But this didn't hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community. How did we do? How did we get there? Listen on to find out. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Melissa Aellen, Linganore Winecellars https://www.linganorewines.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/598 CONTACT ME: Email: [email protected] Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/598 - Melissa Aellen, Linganore Winecellars

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer https://www.georg-breuer.com Date recorded: 12 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/597 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/597 - Theresa Breuer, Weingut Georg Breuer

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint.  Having recently appeared discussing Wiens Cellars.  Across his two projects he's in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.  So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Lost Ranch Winery https://www.lostranchwinery.com Date recorded: 25 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/596 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/596 - Joe Wiens, Lost Ranch Winery

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both.  I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Joe Wiens, Wiens Cellars https://https://www.wienscellars.com Date recorded: 5 Nov 2025 Listen and subscribe - https://www.interpretingwine.com/595 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links Series link: https://www.interpretingwine.com/wfpod Episode link: https://www.interpretingwine.com/595 - Joe Wiens, Wiens Cellars

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.  And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Steven Thompson, Analemma Wines https://www.analemmawines.com Date recorded: 6 November 2025 Listen and subscribe - https://www.interpretingwine.com/594 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links (26) https://www.interpretingwine.com/594 - Steven Thompson, Analemma Wines

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at www.interpretingwine.com/wf2026  Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest.  With Savannah having now taken the reins of the operation there is naturally a period of adaptation. A fascinating time to reflect on what made the brand so successful in the first place and what it aspires to be going forward. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/593 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Savannah Mills, Winemaker at Brick House Vineyards https://www.brickhousewines.com Date recorded: 6 November 2025 Listen and subscribe - https://www.interpretingwine.com/593 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin Winery Fingerprint series direct links (26) https://www.interpretingwine.com/593 - Savannah Mills, Winemaker at Brick House Vineyards

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Maryam Ahmed, Maryam + Company https://www.maryamandcompany.com Date recorded: 28 April 2025 Listen and subscribe - https://www.interpretingwine.com/592 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Raimonds Tomsons https://www.instagram.com/raimonds.tomsons Date recorded: 26 April 2025 Listen and subscribe - https://www.interpretingwine.com/591 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene,  Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Amelia Jukes https://www.instagram.com/ameliajukes Next Generation Grenache tasting - 28 April 2025 https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 State By State Chardonnay - 11 Jun 2025 https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299   Date recorded: 22 April 2025 Listen and subscribe - https://www.interpretingwine.com/590 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/589 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌 Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected] GUEST CONTACT: Giles Cooke MW, Thistledown Wines https://www.thistledownwines.com Next Generation Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459 Deep Down Under tasting: https://www.eventbrite.co.uk/e/deep-down-under-2025-registration-1109137232319 Date recorded: 2 Apr 2025 Listen and subscribe - https://www.interpretingwine.com/589 CONTACT ME: Email: [email protected] SOCIAL LINKS: Instagram - https://www.interpretingwine.com/instagram/ Facebook - https://www.interpretingwine.com/facebook Youtube - https://www.interpretingwine.com/youtube Twitter X - https://www.interpretingwine.com/twitter Linkedin - https://www.interpretingwine.com/linkedin