Ep 234 | Beginner's Guide to Meta Ads for Scaling Etsy Sellers – with Jackie Ellis

This week we're discussing how handmade sellers can actually leverage in-person markets along with Etsy to create real, sustainable growth. Ginny shares how she went from just 36 sales in 3 years to increasing her views by over 200%, and building a system that makes markets feel fun instead of overwhelming. If you've ever felt scattered trying to juggle Etsy and in-person selling, this episode will show you how to make them work together. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    FIND GINNY : Pottery newsletter: https://ginny-bracht-art.kit.com/pottery-newsletter Art for wellbeing newsletter: https://ginnybracht.com/newsletter  Instagram: https://www.instagram.com/ginnybrachtart/   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/236 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure  

This Etsy FAQ episode is a DO NOT MISS for sellers. We're answering your biggest questions about Etsy SEO, Etsy Ads, starting a second shop, taxes, and more — with honest, practical advice to help you grow smarter and faster on Etsy.  **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  DFY Shop Accelerator Info: https://www.howtosellyourstuff.com/dfy-shop-accelerator  Kittl Automation Video on YouTube: https://youtu.be/1patYonJeHs  Private Etsy Coaching: https://www.howtosellyourstuff.com/private-etsy-coaching  Google Flow (Use Nano Banana Pro for free!): https://labs.google/fx/tools/flow    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/235 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Today we're diving into Meta ads with Jackie Ellis– and this is the beginner-friendly breakdown Etsy sellers have been needing. We cover how Meta ads actually work, when it makes sense to use them, what kind of products perform best, and how to avoid wasting money while you figure it out. Tune in and finally make ads make sense. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  20 AI Design Courses for $20: https://lizziesmiley.samcart.com/products/20-for-20    FIND JACKIE: Free Meta Ads training: http://www.soworthit.co/easyads  So Worth It Podcast: https://podcasts.apple.com/us/podcast/so-worth-it/id1601111286    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/234 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Did you know that Pinterest is the BEST free tool that Etsy sellers can leverage to send tons of traffic to their listings? Emily is a Pinterest for Etsy expert who created over 13,000 personal Etsy sales using the power of Pinterest. Tune in to hear her tips, story, and strategy that can level up your Etsy success to new heights with 3 months of focused, consistent effort.  **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Join Scaling Society: https://www.howtosellyourstuff.com/scaling-society  SPECIAL DISCOUNT:  Get $50 off your first month with code EMILY50   Try Everbee Free:  https://www.everbee.io/?via=lizzie   Emily's last episode: #181 $3k per month on Etsy with Digital Exercise Guides --with Emily Moravec:  https://www.howtosellyourstuff.com/blog/181    Hanna's Episode (very niche: tea kits): #227: Squirrel Syndrome Can Lead to Massive (Repeated) Etsy Success -with Hanna McComish: https://www.howtosellyourstuff.com/blog/227    Alex's Episode (sensory kits– drove her own traffic): #222: How Driving Her Own Traffic Sparked Faster Organic Etsy Sales - with Alex Chavez https://www.howtosellyourstuff.com/blog/222    FIND EMILY: @emmypins    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/233 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

Melissa Mary Jenkins is back on the podcast sharing all about her experience visiting the Etsy Headquarters after her original art made waves on Etsy. Listen in to hear what the new CEO is really like, what Etsy is actually focused on, and how you can build a successful art business, too.  **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Previous Episode with Melissa: Ep 169 "How this Artist Built a Thriving Etsy Business Selling her Original Artwork https://www.howtosellyourstuff.com/blog/169  Check out the video of the workshop at Etsy:https://www.youtube.com/watch?v=_-t3qcf184o  Free Ads Masterclass: https://www.howtosellyourstuff.com/request-etsy-ads-masterclass    FIND MELISSA: Insta: @melissamaryjenkinsart www.melissamaryjenkins.com​   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/232 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

If you're tired of guessing what to create on Etsy, this episode is for you! I'm walking you through why leveraging trends is a brilliant strategy for new Etsy sellers, who they work best for, and the top 5 trends dominating the Etsy marketplace right now. Listen in to learn how to create with confidence—and finally feel clear on what to sell.  **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  ⭐️Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw Use code KEEP20 to try your first month for just $17, rebills at $37/month ⭐️Upcoming Trendspotting Bonuses : 🗓️ May 11 -  BONUS live group coaching call (second one is 5/28) 🗓️ May 18 - Trending Color Pairing Guide 🗓️ May 25 - Pinterest Pin Templates for your Etsy listings 🗓️ June 1 - 4 weeks access to The Prompt Architect 🗓️ June 8 - 10 Design Prompts (direct from the trend report) 🗓️ June 15 - Q4 Listing Calendar 🗓️ June 22 - TRAINING: How to incorporate trends (product examples)   ✨ SPECIAL EVENT: July : Niche Blast Workshop -- How to scale your Etsy designs   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/231 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure  

PR expert Gloria Chou is back to break down what Etsy sellers are still getting wrong about PR in 2026 and why visibility isn't just for big brands. We dive into the mindset shift that makes you "PR-ready," how to pitch your shop (even with 20 listings and no audience), what actually makes the media care about your products, and how to turn features into real traffic and sales with simple, strategic moves. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Join Scaling Society for support, training, and community: https://www.howtosellyourstuff.com/scaling-society   Gloria is our special guest this month. Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort    Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ    PREVIOUS EPISODES WITH GLORIA: Ep 204 | Get ChatGPT to Sell Your Etsy Products FOR YOU https://www.howtosellyourstuff.com/blog/204  Ep 177 | Beat the Etsy Summer Slump with Strategic PR Features https://www.howtosellyourstuff.com/blog/177  Ep 153 | How to Get Your Etsy Products Featured in the Media https://www.howtosellyourstuff.com/blog/153    FIND GLORIA: Gloria's Free PR Masterclass: http://www.gloriachoupr.com/masterclass  Find Gloria:@gloriachoupr https://www.instagram.com/gloriachoupr/    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/230 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure  

This week I'm chatting with Juna of Detour Shirts on YouTube who has over 30 years of experience in Print on Demand. We're talking all about Kittl and why it's such a great all in one tool for new sellers, how to improve your designs, and POD wisdom that never changes with time.  **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort  Submit Your FAQs: https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ  Kittl Full Tutorial 2025 - https://youtu.be/BT8l1iujTbk?si=bLxH8yeMwK2UJEgo Kittl Video - https://youtu.be/uNUrZj-I1TE?si=_WQ_yqoio63RHAbp Kittl Flows - https://youtu.be/QVDNB91yD4A?si=Pa0OpCcTOz6R3cHx My Favorite Kittl Features - https://youtu.be/xPc4XpdDu6U?si=nojMEyTovvjK_I9- Stop Jumping Between AI Tools Use Kittl Instead - . https://youtu.be/qiEaEvtApdA?si=lEBiZzZuYUW7tzNQ   FIND JUNA: https://www.youtube.com/@DetourShirts https://x.com/detourshirts https://www.instagram.com/detourshirts/ https://www.skool.com/theshirtheads/about   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/229 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure

If you want to break through the noise in the POD space on Etsy, you've got to hear Kelley's success story as a busy Mama! By focusing on giftable products in a high demand niche and obsessing over the aesthetic of her perfect customer– she scaled her shop to over $75k in revenue in her first 18 months on Etsy. **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  Check out ProfitTree's new product research tool ETSY RADAR:  https://lifetime.profittree.io/?via=lizzie87 Get the best profit tracking tool to help you know your numbers AND a product research tool for a one time fee of $67. (completely insane) Profittree Tutorial: https://www.youtube.com/watch?v=VO7Ra18ZPTw&t=1s   Interested in an advanced Etsy Cohort? https://www.howtosellyourstuff.com/interested-in-advanced-cohort    Submit your questions for the upcoming FAQ episode:  https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ   CONTACT KELLEY: Email: [email protected]   HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/228 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure LIBSYN & KAJABI DISCLAIMER: A quick heads up — this episode includes a paid sponsor mention.

There's not just one type A path to success on Etsy and Hanna's story proves it. Since I met her in 2021, she's built more at least 5 successful Etsy shops to suit her season of life and simply what she enjoyed doing most. If you're a multi-passionate entrepreneur and sometimes struggle with squirrel syndrome– this episode is for you. You can still be crazy successful!   **"How to Sell Your Stuff on Etsy" is not affiliated with or endorsed by Etsy.com    STUFF I MENTIONED:  ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society   Try Trendspotting: https://www.howtosellyourstuff.com/offers/JxNYgLnw Use code KEEP20 to try your first month for just $17, rebills at $37/month Upcoming Trendspotting Bonus : April 6 -- Font Pairing Guide   Submit your questions for the upcoming FAQ episode:  https://sprw.io/stt-dEeCxhdfYaf3eqBYohD7fZ   FIND HANNA: Email:  [email protected] Etsy Shop: https://www.etsy.com/shop/wildnettleteaco    HOW I HELP ETSY SELLERS GROW: ⭐Scaling Society: https://www.howtosellyourstuff.com/scaling-society ⭐"How to Blow Up Your Etsy Shop" free training: https://www.howtosellyourstuff.com/interested-in-blow-up-shop  ⭐Trendspotting: https://www.howtosellyourstuff.com/trendspotting ---------------------- 🎙️ Apply to be on the Podcast: https://sprw.io/stt-xfsV5fhDxxT3NJGVBghmWp   FIND LIZZIE: Find me on Instagram and TikTok @HowtoSellYourStuff  HOW TO SELL YOUR STUFF WEBSITE: https://www.howtosellyourstuff.com/  HOW TO SELL YOUR STUFF SHOWNOTES: https://www.howtosellyourstuff.com/blog/227 *Some of the links above are affiliate links which means I'll receive a commission if you purchase through my link, at no extra cost to you. You can see my affiliate disclosure here: https://www.howtosellyourstuff.com/affiliate-disclosure