13 Years of Marketing Advice in 85 Mins | Ep 732

"Getting rich is an output, getting better is an input." In this episode, Alex (@AlexHormozi) breaks down a fallacy that many small business owners fall into, which is that they need more leads in order to scale. This episode explores an alternative way to scaling; what if you just improved your product or service that nobody ever left?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:31) Business Owners All Ask This Question(01:36) Building Back To Front(2:05) The Business You Don't Want to Be In(4:03) How To Actually Get To $1m Per Month(6:23) My Friend’s Business(11:12) What The Biggest Businesses Avoid(15:24) Keeping Your Promises(19:56) What Metrics You MUST Understand(24:07) Nobody Thinks (28:47) Break Stuff Move FastFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"In the beginning, you just want to get flow through the system." In this episode, Alex (@AlexHormozi) shares marketing lessons learned from 13 years scaling and selling businesses. Tactics are relevant for everyone from those just getting started to seasoned marketers looking to optimize their funnel just a little more.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"I can't keep repeating these same mistakes... I have to find a way to learn from this." In this episode, Alex (@AlexHormozi) breaks down the importance of documenting failures in business & the process he's been doing for over a decade that he attributes much of his success to.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) An Interesting Thing Happened... (4:15) Small Business Owners Have This Problem(10:00) What I Learned From ALAN(13:25) How this helps with Content(17:39) Biggest Meta-Lesson(20:03)Document Everything Publicly(26:24) Bonus Q&A Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:39) - Maximise Hours (#1)(2:53) - Pull Up Calls (#2)(5:47) - The 2 Sop’s (#3)(6:40) -  BAM FAM (#4)(10:18) - Multiply Your Leads (#5)(12:50) - Pre-Call Prep (#6)(16:16) - Take Notes (#7)(17:17) - Talk Less Sell More (#8)(22:13) - Breathe The Script (#9)(26:10) -  Kill The Zombies (#10)(34:03) - Ask Hard Questions (#11)(36:55) - Ask Again (#12)(41:17) - See Everything As A Skill (#13)(42:07) - Kill For Sport (#14)(44:47) - Track Data (#15)(49:23) - Never Blame Circumstances (#16)Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(00:23) Ask customers who else they know after a sale (7:54) Offer a discount to customers in exchange for introductions (10:28) Offer more free services(11:07) Offer them money(12:52) Referral at success(15:02) Handwritten card(17:28) "Spouse program"(18:41) BONUS!Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) Life changing concept (2:06) How do you give feedback without being insulting?(4:30) Mock critique conversation(7:10) Real story of someone who became an *sshole(13:45) How this can make organizations stronger(16:41) Closing remarks Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) Examples of "needing to get better"(3:17) It might not be because of bias(4:35) Examples from when I needed to get better (8:17) Get honest with yourself (15:58) "What would it take?"(21:30) Beat your victim mentality away(22:00) Closing remarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps(00:24) - Story of someone trying to sell his business (01:16) - The Golden Goose(03:24) - The Big Picture You Have to Understand(06:21) - How to Verify What Your "Goose" Is(9:56) - Mrbeast Holdco Example(14:38) - How Rollups Work(18:42) - Closing RemarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - People being scared of doing the scalable(4:06) - You can't be busy and be broke. Pick one(4:40) - Two most powerful questions to ask your customers(11:30) - Don't copy the time management of rich people(13:30) - Doing the unscalable(20:13) - Closing remarksFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - Understanding the gym business(2:54) - Lessons from the software industry(5:12) - The cleaning business revelation(8:52) - Scaling service-based businesses(12:48) - The hard truths of entrepreneurship(20:23) - Maximizing enterprise value(23:48) - Case study: The canned cocktail business(26:21) - The importance of repeat customers(30:42) - The hail mary strategy(36:13) - Confronting the real problem(38:09) - Concluding thoughtsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition